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ELECTRONIC RETAILING
Electronic Retailing (e-tailing)
Retailing conducted online, over the Internet
e-tailers
Retailers who sell over the Internet
CONTD
What Sells Well on the Internet?
Computer hardware and software Consumer electronics Office supplies Sporting goods Books and music
Services
Others
CONTD
E-RETAILING PROCESS
RETAILING VS E-TAILING
CONTD
Classification by Distribution Channel
1. Mail-order retailers that go online 2. Direct marketing from manufacturers
3. Pure-play e-tailers
4. Click-and-mortar retailers 5. Internet (online) malls
CONTD
Direct Marketing
Broadly, marketing that takes place without
intermediaries between manufacturers and buyers; in other words, marketing done online between any seller and buyer.
Sellers can understand their markets better because of the direct connection to consumers Consumers gain greater information about the products through their direct connection to the manufacturers
Direct Marketing
CONTD
Virtual (Pure-Play) E-Tailers
Firms that sell directly to consumers over the
CONTD
Click-and-Mortar Retailers
Brick-and-mortar retailers that offer a transactional
Sells in stores, via phones, over the Internet, via mobile devices
Click-and-Mortar Retailers
CONTD
Retailing in Online Malls
Referring Directories Malls with Shared Services
ONLINE MALLS
CONTD
CONTD
CONTD
CONTD
Limitations of the Electronic Job Market
Many people do not use the Internet. This
limitation is even more serious with nontechnology oriented jobs. Security and privacy: resumes and other online communications are usually not encrypted, so ones job-seeking activities may not be secure.
Shopping Robots
Tools that scout the Web on behalf of consumers
CONTD
Business Ratings Sites
Bizrate.com, gomez.com
CONTD
Other Shopper Tools
Amazon.coms A9 Search Engine
Remembers information A user can make notes about any Web page and search them Offers a new way to store and organize bookmarks Recommends new sites and favourite old sites specifically for the user to visit
Watch the cost of branding Do not start with insufficient funds The Web site must be effective Keep it interesting: dynamic content
ISSUES IN E-TAILING
Disintermediation
The removal of organizations or business process
Reintermediation
The process whereby intermediaries (either new
ones or those that had been disintermediated) take on new intermediary roles.
CONTD
CONTD
Channel Conflict
Situation in which an online marketing channel
upsets the traditional channels due to real or perceived damage from competition
GROWTH CYCLE
Consumer Demand Aggregators
Online Retail
KEY DRIVERS
Consumer Demand
Deals, Discounts & Couponing
etc.
Supply
Entrepreneurs / Aggregators
Investment Multi Channel Retailers
KEY TRENDS
Surprise Growth
Unanticipated increase in consumer demand
shift online Growth of Specialty stores like Baby products, footwear, etc.
Recent Trends
Flipkart.com recently raised $20 million in its third round of
funding from a venture capital (VC), valuing it in excess of Rs.1,000 crore. Though the company has already raised $31 million, there are rumours that a very large VC fund is planning to invest another $150 million in the company raising its valuations to $1 billion or Rs 5,000 crore. Then there are others like Myntra.com which raised $40 million, Indiaplaza that raised $8 million so far, and daily deals site Snapdeal.coms parent Jasper Infotech that recently raised $40 million from VCs.
Recent Trends
Large Indian off-line groups like Future and Times of India
are also in the competition. It is estimated that even after investing $300 million in the Indian retail e-com space, VCs are looking out for more exciting ideas with a bagful of money. It is estimated that around 20,000 deal transactions and 50,000 product transactions happen every day from the top 10 retail e-com sites.
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