Flying Tigers

Katherine Heige (Abby Ricther) Gerrad Butler (Mike Chadway) Eric Winter (Colin Anderson) John Micheal Higgins (Larry Williams)

 Abby was morning show Producer Mike was a TV broad caster Mike convince Abby to follow his advice in case of Collin The rating of the show was improved

 Marketing segmentation and Strategic targeting

Segmented based young male and females

Personality traits
Mike was charismatic Abby was arrogant and attitude

Consumption Specific Segmentation

people from age 25 to 40 years

 Try's to portrayed the needs of the girls who are single The goals for her are subjective and are based on her personal desires.

Dynamics, Cultural, Needs and States

This substitute goal might replace the initial goal

 Personality
Abby is a bossy and moody Mike was very lively calm cool person Collin is a straight forward guy

Social Character
Abby(other directed personality) who seeks guidance from Mike to attract Collin towards her

Stimulus Optimum level

Abby is low OSL Mike is high OSL

 Sensation Seeking
Abby when she climbs a tree to get rid of her cat

Self Image
Mike guides Abby to wear clothes to attract Colin

Attitude
Abby attitude toward mike was very negative initially Mike attitude was friendly

Utilitarian Function
Initially Abby opposes Mike but after he helps her she changes her attitude

Adding an attribute
(Abby) to look attractive changes her hair style and clothes styles

 Sensation
Dancing of Abby after seeing Colin

First impression
Impression of Colin over Abby

Hallo effect
Instead of Colon Abby like Mike Mike firstly did not like her

Stereotyping
Mike words in show All men are same

Physical Appearances
First meeting of Abby and Colin

Motivation
Abby was committed to her channel

Positive Reinforcement
Hiring of Mike in the Abby show

Behavioral Learning
Example the chairman of the KSXP 2 channel observed the behavior of the people that they like Mike Chadways show

 Initially show was unable to catch audience attention Mike Chadway was hired Celebrities were also used in his show as a spokes person and doing so really gain the attention of viewers.

 Consumer Socialization Mike nephew who learned from his uncle Socialization agent Pervious place of Mike Cooking program and restaurants Materialism Mike left Abby show for double pay Emotional support Mike supported Abby (for Colin love) Decision making & consumption-related roles Both Mike and Abby take decisions to runs how Demographics Variables Martial Status Age of family members Employment status

 Social Status
Mike belongs to the middle class Abby belongs to upper class Colin belongs to upper-upper class

Measuring Social Class

Occupation, Education and Segmentation on the basis of income

Life Style and Values

Mike character was ironically an ideal example of the Crude Gentleman Abby used to wear new and trendy cloths, stylish glasses, cosmetics Colin wears expensive clothes and had 6 series BMW car

Professional Empowerment
Financial focus Self-perception & expectation

 Reflection of consumer behavior concepts in the movie Learning consumer behavior concepts by watching the movie is a very good way and everyone enjoys it