Documente Academic
Documente Profesional
Documente Cultură
Martin Pastoors
ICES/PICES Young Scientists Conference, Mallorca, 24 April 2012
Credits
Science Background
Supporting Detail
Finding
Society
Finding
So What?
Bottom line
The Truth
There is no rational wo/man. Most behaviour is unconscious. Were influenced mainly by those around us.
4. Think journalist
5. Best practices
6. Summing up
Dont do this
Nagging people
Being boring
SeaWeb PhotoBank
Learning
Young scientists need to better sell their research findings to attract funding.
1. Focus on the message 2. Use the power of image 3. Think like a journalist
Common grounds
Curious Analytical Skeptical Motivated Competitive
Experts and journalists have A LOT in common in their search for knowledge
Science Background
Supporting Detail
Finding
&
Journalist
Finding
So What?
Bottom line
Benefits?
Issue
So What?
Solutions?
Problems?
Overfishing removed 90% of large fish
Benefits?
Maintain economic and ecological value in future
So What?
Threathens functioning of ocean ecosystems
Solutions?
Fishing effort needs to be reduced
Rule 4: Be personal
Summing up
SeaWeb PhotoBank
Science Background
Supporting Detail
Finding
&
Society
Finding
So What?
Bottom line
Communication leads to community, that is, to understanding, intimacy and mutual valuing. Rollo May
martin.pastoors@wur.nl