A Research on CSR Practices in CSR activities followed by various Industry in and around Pune

Introduction
Today, Corporate Social Responsibility becomes more and

more important to companies. The pursuit of Corporate Social Responsibility is encouraged by stakeholders and by ethical and economic motives. Therefore, Corporate Social Responsibility becomes more popular. Corporate Social Responsibility relates to integrity and moral responsibility, taken by companies. Corporate Social Responsibility is attained by integration of economic prosperity, environmental quality and social justice . This research focuses on Social Responsible (SR) activities that improve the socio-economic Situation. Social Responsible activities exclusively focus on the social and economic elements.

Company Profile
Name of Company: INFOSYS Total Strength : 1,30,820 Type : Indian MNC Corporate Vision / Mission:

To help our clients meet their goals through our people, services and

solutions.
Infosys International Inc. is dedicated to providing the people, services and

solutions our clients need to meet their information technology challenges and business goals.
Values : We believe that the softest pillow is a clear conscience. The values

that drive us underscore our commitment to:

Client Value : To surpass client expectations consistently Leadership by Example : To set standards in our business and transactions and be an

exemplar for the industry and ourselves

Integrity and Transparency : To be ethical, sincere and open in all our transactions Fairness : To be objective and transaction-oriented, and thereby earn trust and respect Excellence : To strive relentlessly, constantly improve ourselves, our teams, our

services and products to become the best

 Locations visited : PUNE Main business : INFORMATION TECHNOLOGY Department visited:CONSULTANT Annual turn over is $313 billion dollars. Quality objective & ISO certification:- 'In God we trust, everyone else must come with

data' is an oft-heard phrase at Infosys. We constantly benchmark our services and processes against globally recognized quality standards. Our certifications include SEI-CMMI Level 5, CMM Level 5, PCMM Level 5, TL 9000 and ISO 9001-2000. In February 2007, Infosys BPO was certified for eSCM level 4.0, the eSourcing Capability Model for Service Providers developed by a consortium led by Carnegie Mellon University's Information Technology Services Qualification Centre.

 Name of Companies : HSBC GLT INDIA

Total Strength : 288,316

Type : MNC Corporate Vision / Mission : Our vision is to be the world's leading financial services company. We want HSBC to

be the first choice for our customers and for our employees the best place to bank, and the best place to work.
Our goal is not, and never has been, profit at any cost because we know that

tomorrow's success depends on the trust we build today

Locations visited : PUNE

Main business : INFORMATION TECHNOLOGY, BANKING

Department visited : IT DEPT. HR executive met : NO

 Name of Companies : ICICI BANK

Total Strength : 79,978

Type : MNC Corporate Vision / Mission: To be the leading provider of financial services in India and a major global bank.

We will leverage our people, technology, speed and financial capital to:

be the banker of first choice for our customers by delivering high quality, worldclass products and services.
expand the frontiers of our business globally. play a proactive role in the full realization of Indias potential. maintain a healthy financial profile and diversify our earnings across businesses and

geographies.
maintain high standards of governance and ethics. contribute positively to the various countries and markets in which we

operate.

create value for our stakeholders.

Locations visited : PUNE Main business : BANKING

Department visited : RETAIL .

HR executive met : NO

 Name of Companies : PROMETHEUS

Total Strength:
Type : MNC Corporate Vision / Mission : Our vision is to be the world's leading financial services company. maintain a healthy financial profile and diversify our earnings across businesses and

geographies.
Locations visited : PUNE Main business : BANKING Department visited : RETAIL . HR executive met : NO

 Name of Companies : LEEWAY LOGISTICS Total Strength : 200-500 Type : MNC Corporate Vision / Mission :

To be an integrated logistics service provider with a partnership approach with its clients, ensuring a long term win-win relationship

Be a leading integrated logistics service provider in select industry segments Create state-of-the-art organized logistics infrastructure Create value for all stakeholders through collaboration Create competitive advantage for customers

Channelize resources creatively for delivering maximum efficiency

Locations visited : pune Main business : LOGISTICS

Department visited : FINANCE .

HR executive met : NO

 Name of Companies : EDIFICE CONSULTANTS PVT. LTD.

Type : MNC
Corporate Vision / Mission: "To be a conscious learning organization maintaining flexibility for change so as to

provide the most customized solutions; striving towards global market share whilst maintaining dominance in the domestic market through good HR practice and excellent customer service".
"We shall adopt and internalize a work culture which demonstrates a 'We Can We Will'

attitude to reflect in our daily responsibilities so as to far exceed our objectives, consistently striving towards market dominance. We will create historical landmarks forming a strong edifice for the future overcoming all obstacles proactively, as our personal responsibility and commitment are to create delight for the customer with impeccable personalized services"
Locations visited : PUNE Main business : CONSULTANTS HR executive met : NO

 Name of Companies : INDIRA WEB TECHNOLOGIES PVT. LTD.

Total Strength: Type : MNC Corporate Vision / Mission : To help our clients meet their goals through our people, services and solutions. Locations visited : PUNE Main business : INFORMATION TECHNOLOGY Department visited : BUSINESS DEVELOPMENT HR executive met : NO

Research Methodology
The Problem Statement

Objective of the research

Scope of the study Significance of the study. Hypothesis (Minimum 2) Methodology adopted for the study Sampling technique used (why) Limitation or Terms of reference

Problem statement

Corporate cooperation with a NGO (Non-Governmental organisation) is ideal to execute Social Responsible (SR) activities effectively in order to improve the companys Corporate Social Responsibility (CSR). However, then what is the reason that not many initiatives have been undertaken so far? Despite the mutual benefits of sharing expertise and resources, most companies and NGOs feel uncertain to cooperate.

The exploratory research, suggest that absence of sufficient knowledge,time,funds on cooperation possibilities and hesitancy are the important barriers to initiate mutual SR activities. They argue that availability of knowledge on cooperation possibilities reduce uncertainty. .

Objective of research

Problem statement is concluded that there is a lack of

knowledge,lack of time about the cooperation possibilities, their organisation and related issues. Therefore, the main objective of this research is enhancing knowledge about the cooperation possibilities, including their (organisation) characteristics and success factors. Then uncertainty and risk to execute these mutual SR activities, by companies and NGOs to improve a companys CSR, can be taken away. The research objective of this research is thus as follows: Identify and investigate the possible cooperations between companies and NGOs that improve a companys Corporate Social Responsibility through the execution of mutual Social Responsible activities.

Research question :
The main research question follows from this objective:

What are the CSR activities taken by your company?

What encourage you company to implement CSR practices?

Investigative questions

To investigate all topics, embedded in the research question, investigative questions

are developed. The combined answers of these investigative questions meet the main research objective completely.
Identification of the cooperation possibilities involves theoretical analysis.

Significance of study
Relevance of the research is explained with the description of contributions made to the body of knowledge and to practice. Contribution to the body of knowledge The research contributes to both science and society. The deliverables enhance knowledge on the cooperation possibilities between companies and NGOs in Social Responsible (SR) activities, including their cooperation characteristics and related success factors. As a result, the research will promote this kind of cooperations by reducing uncertainty due to unavailability of knowledge by the cooperative companies and NGOs.

Limitation

Limitations are identified with regard to the research scope. The research scope defines the demarcation of the research area. The research scope limits the generalisation of the research. Although, the problem of validity is significant to the research design, it is not covered here, Three issues restrict the research scope. These issues are: 1. Restriction to companies and NGOs as investigated cooperative actors 2. Limitation of Social Responsible activities to socio-economic development activities
At first, only cooperations, executed by companies and NGOs are focus of

analysis.

Hypothesis Testing
1.CSR activities are dominated by charity

donations: HO(null hypotheis):-Assuming that organization prefer donations. Explain: Many of the companies are giving charity to the NGOs but also

organising various events like blood donation camp,health and nutrition programme,elementary education programme.
Ha(alternative hypothesis):-Assuming that organization prefer other

activites.
Explain:- many of the companies organising various events like blood

donation camp,elemantry education programme etc.

Conclusion:- most of the organization prefer donation.

 CSR activities aim to strengthen the organisation

mainly for the benefit of its employees and the working environment.
Ho(null hypothesis):- Assuming that csr gives benefits to employees. Explain: Health & Safety:-Improving employee and supervisor safety through Training,

Best Practice and Team Leadership.

Ha(alternative hypothesis):- Assuming that csr gives benefits to working

environment.
Explain: Environment:-Addressing Emissions, Energy Efficiency, Climate Change,

Biodiversity, Product Lifecycle & Innovation Then monitoring and verifying performance and setting targets for continuous improvements. Conclusion:--CSR activities aim to strengthen the organisation mainly for the benefit of its employees.

Data analysis
1.CSR activities are dominated by charity

donations:-

40

60

blood donation donation education health

70 60

TABLE OF HYPOTHESIS 2
employee working environment customer shareholder supplier community

infosys hsbc icici bank

4 4 4

3 4 3

3 3 3

1 3 2

1 2 1

4 4 4

leeways
godwill promethus

4
0 4

4
0 4

2
0 3

3
0 3

3
0 2

4
3 4

 CSR activities aim to strengthen the organisation

mainly for the benefit of its employees and the working environment.
4.5
4 3.5 3 2.5 2 1.5 1 0.5 employee working environment customer shareholder supplier community

Findings
Innovation + Sustainability = Profit

Beat Burnout, Boost Performance

Put Product Quality First, CSR Second Do Right by Your Stakeholders Revisit Your Reputation Understand How CSR Drives Performance. 70% of organization prefer donation.

Suggestions for Improvements

Improving communication between departments

and individuals is a daily job, as this skill must be practiced and used by all levels of management in all situations to have best practices trickle down so every employee communicates comfortably and confidently. Provide a positive working environment Reward and recognition Involve and increase employee engagement Develop the skills and potential of your workforce Evaluate and measure job satisfaction

Managerial Implications
Management is crucially adviced to rather focus on the

negative effects and shortcomings of not fulfilling CSRstandard to successfully attract a high quality workforce Understand adult learning theory, learning styles, and preferences as they relate to the preparation and delivery of instructional materials for adult audiences Design and administer various types of training evaluations Effectively utilize technology in planning, designing, and implementing organizational development and training practices Build rapport and support for ongoing training programs develop management and reporting skills related to Return on Investment decision to communicate the corporations social engagement shall be well-considered up front.

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Reference
http://www.conferenceboard.ca/topics/GCSR/rese

arch/csrresearch.aspx www.asocio.org

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