Fashion Studies

Fashion Subcultures - Zooties, Biker, Bohemian, Bare Midriff

By Vishwesh B. Ad4-5

Zooties
A Zoot suits is an voluminous suit which became popular during 1940s. Key features: Wide-legged, tight-cuffed, or "pegged," trousers (called tramas) A long coat with wide lapels, and wide, padded shoulders (called the carlango). A felt hat (fedora with at least a 3" brim) with a long feather (called a tapa or tanda) Pointy, French-style shoes (called calcos).

Zooties style

A felt hat

French-style shoes

History
1. Who: It was started by the Mexican Americans in the United States. 2. When: In 1940s 3. Where: Los Angeles, California, Texas, Arizona. 4. Why: The Zoot Suit Riots in 1943 during World War II.

Visual Media appearance

Zoot Suit (film)-1981, Zoot suit riot (album)-1997. Zooties style was been adopted in a comic book called The Mask. The Mask(film)- July 29, 1994, starring Jim Carrey . The Mask: The Animated Series (19951997).

As Inspiration by Fashion Designers

John Galliano 2002 Ready-toWear Zoot Suits. Beril Jents - Australian fashion designer.

Modern interpretation of the look

Dior Homme Fall 2008 Jean Paul Gaultier Fall 2009 YSL Spring/Summer 2010 Collection

Yves Saint Laurent Spring/Summer 2010 Collection

Zooties

Biker
This culture was carried by biker community in countries like United Kingdom, United States of America. The subcultures in bikers are 1. Rockers 2. leather boys or ton-up boys Key features : Leather-jacket, gloves, shoes, pants long hair and scraggly beards with pointed, bone-like head projections Helmets Chains Heavy motorcycles Tattoos.

Biker

History
1. 2. When : it started in 1950s Where : United Kingdom How : biker community Why: British cafe racer motorcycles rock and roll music.

Visual Media appearance

Sherlock, Jr. (1924), Buster Keaton film with world famous motorcycle scene The Black Rider(1954) Motorcycle Gang (1957) The Wild Angels (1966) Easy Rider (1969) Road of Death (1973) Pray for the Wildcats, telefilms starring Andy Griffith and William Shatner (1974) Streets of Fire (1984) Chopper Chicks in Zombietown (1989) Harley Davidson and the Marlboro Man (1991) Biker Boyz (2003) Ghost Rider (2007) Ghost Rider: Spirit of Vengeance (2012) And many more.

Inspiration by designers
Moncler Gamme Bleu Biker Jacket Spring/Summer 2011

Modern interpretation of the look

Burberry

Bohemian
The popular fashion elements include : floaty skirts lots of floral & other pattern mix furry gilets embroidered tunics cropped jackets large faux-coin belts sheepskin & cowboy boots baggy cardigans and hobo bags.

elements
hairstyle

prints

clothing accessory

makeup

history
When: In 1950s Where: America and Britain Why: freedom of the individual

Visual Media appearance

Easy Rider (1969) New Wave of the mid 1970s The Freewheeling Bob Dylan (1963)

Fashion icons
The Olsen Twins Kate Moss Nicole Ritchie Rachel Zoe Sienna Miller

Inspiration by designers
Gucci fall 2008 Giorgio Armani

Modern interpretation of the look

Bare midriff
The main fashion element in this culture is to expose the midriff area. This fashion is followed in west as well as in east. In India, we have this type of styling in our ethnic and traditional wear such as sari, Ghagra Cholis.

Bare Midriff

history
When : In west in 1960s and in east(india) in 28001800 BC Where : East and west Why : east-sexual revolution and west-ancient Indian tradition

Visual Media appearance

Malaika Arora Khan in hit songs "Chaiyya Chaiyya" in Dil Se.. (1998) Kareena Kapoor in hit song Chammak Challo in RaOne (2011)

Inspiration by designers
Rocky S
Donatella Versace

Modern interpretation of the look

Thank you