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Presented by Soumya Marium Mathew

NESTLE Information
Type Founded Founder Head quarters Area Served Key People Industry Products Public Vevey, Switzerland (1866) Henri Nestle Vevey, Switzerland World wide Peter Brabeck - Letmathe (Chairman) Food Processing Baby food, Coffee, Diary products, Breakfast cereals, Confectionary, Bottle water, Ice cream, Pet foods.

A Glimpse
Nestl is the world's leading Nutrition, Health and Wellness company.
Nestl's relationship with India dates back to 1912. The company grew significantly during the First World War. Today, Nestle is the worlds largest and most diversified food company. It has around 2,50,000 employees worldwide, operated 500 factories in approximately 100 countries offers over 800 products to millions of consumers universally.

Past
Nestl set up its first factory in India in 1961 at Moga, Punjab. Nestl set up milk collection centers that would not only ensure prompt collection and pay fair prices, but also instil amongst the community, a confidence in the dairy business. Transformation of Moga Nestl a partner in India's growth for over nine decades Facilitated direct and indirect employment and provides livelihood to about one million people including farmers, suppliers of packaging materials, services and other goods.

Nestl India has presence across India with 7 manufacturing facilities and 4 branch offices spread across the region. Nestl Indias factories Punjab 1961 Choladi (Tamil Nadu), in 1967. Nanjangud (Karnataka), in 1989, Samalkha (Haryana), in 1993 Ponda and Bicholim, Goa, in 1995 and 1997 Pantnagar, Uttarakhand, in

2006.

They are in Delhi, Mumbai, Chennai and Kolkata. The Nestl India head office is located in Gurgaon, Haryana.

Vision
Being the best in everything we touch and handle.

Mission
Good food good life.

To the revenue of India


Milk products and nutrition account 45 Beverage products generate 22% per cent Prepared dishes and cooking aids generate 18 % Chocolate and confectionery 15% per cent.

Nine key attributes


According to CNN Money there are Nine key attributes of reputation Industry for Nestle . Top 50 rank: 31 Rank in Consumer Food Products: 1

Nine Key Attributes


Innovation People management Use of corporate assets Social responsibility Quality of management Financial soundness Long-term investment Quality of products/services Global competitiveness

Product Range

MILK PRODUCTS

Conti

Conti..

Chocolates & Confectionary

Beverages

Prepared dishes and cooking aid

Controversy and criticism


Marketing of formula Ethiopian debt Melamine in Chinese milk Green washing Zimbabwe farms Palm oil use

E. coli
Child labour

SWOT ANALYSIS

Strengths
Parent support Brand strength Product innovation High market share Size and financial power Strong brand portfolio wide range of products Ability to customize global products & brands to local preference Operational efficiency Strong R&D

Weaknesses
Supply chain Nestle has some divisions successful in some countries and unsuccessful in some other. This may be due to lack of coordination between the center and divisions.

Opportunities
Expansion Product offerings Global hub Growth in international
& emerging markets Transition to a "nutrition and wellbeing" company Fair Trade agreements for cocoa and other products produced in third world countries

Threats

Potter's Five Force Model

Threat of New entry : Nestle do not face great issues on this Cadbury Heinz HUL Kraft

There are large number of buyers

There are large no. of suppliers

There is threat of substitutes in a partial way to certain commodities.

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