Documente Academic
Documente Profesional
Documente Cultură
Experimenta l
QuasiExperimenta l
NonExperimenta l
Phenomenol ogy
Ethnography
Case Study
Grounded Theory
Historical Research
4 important differences:
1. Philosophy 2. Objective 3. Assumptions 4. Strengths/Weaknesses
Philosophical Differences
Primary form of research until the 1980s.
Takes the positivist approach to research o The scientific method is the only valid approach to solving problems and answering questions. Introspection/intuition is considered invalid. Deductive (top-down) reasoning Central belief: o Phenomena should be studied in controlled settings, where extraneous variables can be
Philosophical Differences
Slowly gained popularity over the past 20
years.
Takes the constructivist approach to
research
There is no Truth. Rather, each individual
Philosophical Differences
Became an accepted form of research over
past decade
Incompatibility Thesis
Research Objectives
Quantitative Research
1. Determine statistical relationships 2. Generalize to a population of interest 3. Test theories
Qualitative Research
1. Provide the emic perspective Description of phenomenon by the actor, rather than the observer (i.e., etic) 2. Build theories
Mixed Research
1. Flexible design 2. Corroboration
Assumptions
Quantitative Research
1. Behavior is regular and predictive. 2. Reality is objective. 3. Inquiry is value-free.
Qualitative Research
1. Behavior is fluid, dynamic, contextual, and
2. Generalization
3. Making quantitative predictions
4. Eliminating Confounds
5. Relatively quick data collection and
analysis
6. Precise Measurements
2. Lack of creativity
3. Confirmation bias
participants
3. Appropriate (i.e., naturalistic) settings 4. Has the ability to study complex
phenomena
5. Can study dynamic processes (i.e.,
those that change due to various reasons)
of research questions
3. Utilizes convergence, corroboration, &
triangulation
2. Disapproved by methodological
purists
3. Few researchers are skilled in both
designs
4. Very time-consuming
Quantitative Research
Experimental Research
Considered the most pure form of research Conditions:
1. Control 2. Random Assignment 3. Manipulation
Example
Research Question: How does alcohol influence attentional processes? Procedure 1. Sample 100 participants from your population 2. Randomly assign 50 to an alcohol group and 50 to a placebo group 3. Ensure that there are no differences between the experiences of the two groups, other than the contents of their drink.
Quasi-Experimental Research
Not ideal but often necessary Only difference is a lack of random assignment.
Difference between groups is pre-determined
Example: What is the influence of spanking on childrens tendency toward aggressive behavior?
Non-Experimental Research
Lacks both random assignment and
manipulation.
Examples include:
Survey Research Secondary Research Causal-comparative Research
Example: Interested in the relationship between TV watching and academic achievement. Children are divided into 3 groups based on TV watching habits (high, medium, low). Grades in school are compared.
Qualitative Research
1. 2. 3. 4. 5. Phenomenology -Interest is a phenomenon. -Interest is a culture. Ethnography -Interest is a case. Case Study Grounded Theory Historical Research