Presented by: Ravindra Lattoo(44) Digvijay Kalal(16) Neha Sharma(35)

Contents

About Barley Water Flavors at Barley Water@ available price Interaction with Barley Franchise Soda@BarleyWater BarleyWater to be located @? Operations@BarleyWater Profit/glass Sales(units) in various seasons Customer preference for flavors LPP for Barley Water Non-measurable constraints Recommendations and Suggestions

About Barley Water

Barley Water was started by First-generation

Enterpreneur Ashok Bhai Upadhyay in 2007.

Locations of Barley Water
Vijay Char rasta,Vastrapur Ahmedabad. Infocity,Supermall 2,Gandhinagar Amrapalli Complex,Bopal Amli Circle,Ahemadabad.

Barley Water is the only drink to be introduced in the

IIM-A Food Festival and not even branded soft drinks are given place in the festival which is considered to be major achievement of Barley Water till date.

Flavors Barley Water at available price

Flavors Barley Water Fruit Beer Cola Orange RimZim Lemon(sweet) Green Apple Blueberry Phudina+Lemon Lichi Kala khata Phudina masala Jira
Masala soda(Salty) Jaljira Mozeto

Price 15 10 10 10 10 10 10 10 10 10 10 10 10
10 10 15

Interaction with Barley Franchise

Our Team interacted with Mr.

Ketan Rathore,the Franchise owner of the shop regarding operations of the Barley water. Mr. Ketan Rathore Started the Franchise of Barley Water in Infocity,Gandhinagar on 1st September,2011 with an initial investment of 5 lakh rupees. Barley Water is dedicated to Customers and is open for all 7 days from 10 A.M. to 10 P.M. Once the Franchise Fee is paid, the over-all profit earned goes to Mr. Ketan Rathore. Break-even depends on the sale of the Soda glass and it is roughly estimated to be 1.6 years.

Soda@Barley Water
Soda=CO2+Water+Flavor(+Masala+Jal-

jira+Lemon) What differentiates Barley Water Soda from other sodas?

Quality

Natural ingredients in the preparation of

flavor(Strictly to be purchased from Main Barley Franchise as a part of agreement) Medicinal benefits specially for Stone problem in kidneys(3 Customers have reported to Barley Water that they got their stone problem resolved in 22 days by drinking Barley Water 3 times a day) Premium Pricing .

Barley Water to be located@?

Mediocre Soda shops can be located anywhere

which is not the case with Barley Water.

Barley Water needs to be located where
People having awareness towards Barley Water Affordable to pay premium prices Flock of Rich and Middle Class people

Operations@Barley Water
Single Man Job either Franchise owner or an Employee Starts @10 A.M. Cleaning Activities
Machine Water Tank RO Water Machine

Starting of the Soda Machine and CO2 Bottle@pressure of

50-52 Kgs. Inventory Check of Raw materials Ordering of Raw materials more focused on Flavor which would be received latest by Evening to Franchise. Squeezing lemons and preparing juice beforehand. Dealing with customers and providing Sodas. Closes@10 P.M.

Profit/Glass
Profit of Soda/Glass
For Rs.10-Rs7-8/Glass For Rs 15-Rs11/Glass.

Sales (Units) in various Seasons

Summer
Weekdays200-250 Glasses Weekends--- 300 Glasses

Winter
Weekdays---100-150 Glasses Weekends---200-250 Glasses.

Customer Preference for flavors

Orange/Green Apple-Children Barley Water-Youngsters Masala Soda- Aged People Green Apple/Mozeto-Girls

LPP for Barley Water

Please refer the excel Sheet for LPP

Non-measurable Constraints
Awareness of Barley Water as a Health Drink.

Premium pricing
Shifting loyalty among consumers towards

mediocre sodas.
Substitutes Consumption
Preference for the Branded Carbonated/Non-

carbonated Soft drink or Ice-cream available at the same price(Rs.10/15).

Lack of Efficiency while serving Sodas to

Customers.
Slight extra filling of Flavor, Soda in 200ml glass of

Soda generating loss @volume level increasing the use of raw materials

Recommendations and Suggestions

More Awareness through Words of Mouth

Marketing. Tieing up with Doctors to promote Barley as Health Drink. Advertising @Pharma stores by pasting small eye-catching color banners outside the Pharma shop visible to customers. Promote Barley Water on networking Sites, micro-blogging sites. Promote Google Ad-word and Google Ad-sense at the most searched pages in Ahmedabad.

Recommendations and Suggestions

Collect Testimonials for Barley Water from

Customers who recovered from Stone problem drinking Barley Water. Leaflet marketing for nearby areas around the Barley Franchise Tieing up with companies of Infocity and bagging orders of Soda for corporate parties and events. Advertising in local papers and magazines.

Recommendations and Suggestions

Training an Employee to fill the glass of 200 ml

with accurate proportion of Soda and Flavor and not extra.

Use Transparent disposable glasses with 200 ml

marking on it to avoid extra filling.

Train an Employee to do Face to face CRM and

maintain an record of his name,mobile number,email-id and promote Barley Water through mobile marketing and E-mail marketing.

Recommendations and Suggestions

In winter when the sales of Soda decrease,

introduce Vending machie based Hotchoclate,Tea and Coffee.

Introduce Pop-Corn,Nachos, Wheat Mamra, kori

bhel to be given in small packs priced economically(Rs10-15) which can be consumed in proportion with the consuming speed of Soda.