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John P.

Kotter

LEADING CHANGE

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

Why firms failcommon errors


# 1: allowing too much complacency # 2: failing to create a sufficiently powerful guiding coalition # 3: underestimating the power of vision # 4: under communicating the vision # 5: permitting obstacles to block the new vision # 6: failing to create shot term wins # 7: declaring victory too soon # 8: neglecting to anchor changes firmly in the corporate culture
Dr. V. R. Kesava Ram (P.T.) May 8, 2012

Consequences
New strategies arent implemented well Acquisitions dont achieve expected

synergies Reengineering takes too long and costs too much Downsizing doesnt get costs under control Quality programs dont deliver hoped-for results
Dr. V. R. Kesava Ram (P.T.) May 8, 2012

Economic and social forces driving change


Technological International economic integration Maturation of markets in developed countries Fall of communist and socialist regimes Globalization of markets and competition More competition and increased speed with

Bigger markets and fewer barriers

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

More large scale change in organizations


Reengineering Restructuring Quality programs Mergers and acquisitions Strategic change Cultural change

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

THE EIGHT-STAGE PROCESS OF CREATING MAJOR CHANGE


Dr. V. R. Kesava Ram (P.T.) May 8, 2012

1. Establishing a sense of urgency


Examining the market and competitive

realities
Identifying and discussing crises, potential

crises or major opportunities

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

2. Creating the guiding coalition


Putting together a group with enough power

to lead the change


Getting the group work together like a team

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

3. Developing a vision and strategy


Creating a vision to help direct the change

effort
Developing strategies for achieving that

vision

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

4. Communicating the change vision


Using every vehicle possible to constantly

communicate the new vision and strategies


Having the guiding coalition role model the

behavior expected of employees

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

5. Empowering broad based action


Getting rid of obstacles Changing systems or structures that

undermine the change vision


Encouraging risk taking and nontraditional

ideas, activities, and actions

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

6. Generating short term wins


Planning for visible improvements in

performance or wins Creating those wins Visibly recognizing and rewarding people who made the wins possible

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

7. Consolidating gains and producing more change


Using increased credibility to change all

systems structures and policies that dont fit together and dont fit the transformation vision Hiring promoting and developing people who can implement the change vision Reinvigorating the process with new projects themes, and change agents
Dr. V. R. Kesava Ram (P.T.) May 8, 2012

8. Anchoring new approaches in the culture


Creating better performance through

customer and productivity oriented behavior more and better leadership and more effective management Articulating the connections between new behaviors and organizational success Developing means to ensure leadership development and succession
Dr. V. R. Kesava Ram (P.T.) May 8, 2012

Leadership
Establishing direction Aligning people Motivating and inspiring Producing change

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

Complacency

The absence of major and visible crisis Too many visible resources Low overall performance standards Narrow functional goals Wrong performance indexes Insufficient feedback Kill the messenger of bad news, low candor, low confrontation culture Denial Too much happy talk from senior management
Dr. V. R. Kesava Ram (P.T.) May 8, 2012

Effective guiding coalition


Position power Expertise Credibility Leadership

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

Building a coalition that make change happen


Find the right people Create trust Develop common goal

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

Relationship between V-S-P-B


vision LEADERSHIP strategies

plans
MANAGEMENT budgets

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

Characteristics of an effective vision


Imaginable Desirable Feasible Focused Flexible Communicable

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

Creating an effective vision


First draft Role of the guiding coalition Importance of teamwork Role of the head and the heart Messiness of the process Time frame End product

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

Key elements of the effective communication of vision


Simplicity Metaphor Analogy and example Multiple forms Repetition Leadership by example Explanation of seeming inconsistencies

Give and take


Dr. V. R. Kesava Ram (P.T.) May 8, 2012

Barriers to empowerment
Formal structures Lack of needed skills to action Obstructing personnel and information

systems Bosses discourage actions for the new vision

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

Empowering people to effect change


Communicate a sensible vision to employees Make structures compatible with the vision Provide the training employees need Align information and personnel systems to

the vision Confront supervisors who undercut needed change

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

Role of short term wins


Provide evidence that sacrifices are worth it Reward change agents with a pat on the back Help fine tune vision and strategies Undermine cynics and self serving resisters Keep bosses on board Build momentum

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

Why culture is powerful


1. Because individuals are selected and

indoctrinated so well 2. Because the culture exerts itself through the actions of hundreds or thousands of people 3. Because all of this happen without much conscious intent and thus is difficult to challenge or even discuss

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

Anchoring change in culture


Comes last, not first Depends on results Requires lot of talk May involve turnover Makes decisions on succession crucial

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

Twenty first century organization


Structure: i. Non bureaucratic ii. Limited to fewer levels iii. Management leads and employees manage iv. Policies and procedures with minimal internal interdependence needed to serve customers

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

Systems: i. Many performance information systems ii. Distribute performance data widely iii. Offer management training and support systems to many people

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

Culture: i. Externally oriented ii. Empowering iii. Quick to make decisions iv. Open and candid v. More risk tolerant

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

The relationship of lifelong learning, leadership skills and the capacity to succeed in future

Personal history Inborn capabilities Childhood experiences Job and educational experiences Competitive drive Level of standards Desire to do well Self confidence in competitive situations
Dr. V. R. Kesava Ram (P.T.) May 8, 2012

Life long learning Willingness to seek new challenges Willingness to reflect honestly on successes and failures Skills and abilities Knowledge Leadership skills Other skills
Dr. V. R. Kesava Ram (P.T.) May 8, 2012

Competitive capacity
Capability of dealing with an increasingly

competitive and fast moving economic environment

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

Mental habits that support life long learning


Risk taking- willingness to push oneself out of

comfort zones Humble self reflection- honest assessment of successes and failures especially the latter Solicitation of opinions- aggressive collection of information and ideas from others Careful listening- propensity to listen to others Openness to new ideas- willingness to view life with an open mind
Dr. V. R. Kesava Ram (P.T.) May 8, 2012

Dr. V. R. Kesava Ram (P.T.)

May 8, 2012

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