FineEdu Tutoring

Vision & Mission

Assist
Indonesian family to make experience in new ways of fun learning for children

Being a mobile and self approach tutor for children Enable FineEdu service in 5 big cities in Indonesia Giving delighted education experience for children

VALUE
I believe that by serving a best experience of learning we could change the stigma that education is a must. Our standpoint is that Education is FUN. Education is ACCESIBLE. It should available anywhere anytime. And we believe that by assisting our customer with care we could engage our customer in a better education world where every body learn in happiness

Value Proposition
Performance Accessibility

Flexibility

Assisting the Customers

Value Proposition

TARGET MARKET
Parents of elementary and junior high school student Middle High Income Busy activities Why? Need assistant to assist their children Understand about the value of self-developing education Manage to pay the fee

Key Resources

Intellectual Property

Physical Resources

Human Resources

Key Partnership

SCHOOL as advertising agent

PUBLISHER for the books and advertisement LECTURERS to help develop human resource (20% of profit)

Key Partnership
SCHOOL PUBLISHER LECTURERS

Key Activities

Advertising

Recruitment

Training

Pra-learning

Learning and Evaluation

Off-learning

Capital Spending
Office equipment Government License Early development* : $ 1.000 : $ 1.000 : $ 4.000

*) include branding, recruitment and 2 months training

Operating Cost
Year
Revenue Uang pendaftaran TOTAL Book for student Tutor fee (60%) Gross Profit Operating Cost : Rent Advertising Training Recuitment Employee Salary (3) Administrative Total Net Profit $ $ $ $ $ $

1 (10 tutor)
19,200.00 3,600.00 22,800.00 900.00 11,520.00 10,380.00 $ $ $ $ $ $

2 (15 tutor)
38,400.00 5,400.00 43,800.00 1,350.00 23,040.00 19,410.00

$ $ $ $ $ $ $ $

4,000.00 1,500.00 7,200.00 600.00 13,300.00 (2,920.00)

$ $ $ $ $ $ $ $

4,000.00 500.00 1,500.00 500.00 7,200.00 600.00 14,300.00 5,110.00

Indonesian Economy
In the end of 2011, government calculated that
income per capita in Indonesia is $3600, increase by near to $500 during this year. Another forecast predict that Indonesias economic growth will be higher than other ASEAN country. It will be 6.5% - 6.6% during 20122016.

Key Trend

Mass student Focus on solving problems Less potential development

Competitor

Market Analysis
Want a best education Not enough time Afford the money High prestige

MOM Carrier Woman

middle to high Income

PARENT of Elementary and Junior High School students

Middle to High Income

Competitive Advantage
Small competitor Big competitor less specialization focus on questions and exams

FineEdu focus on self dedicated service and delighted learning process. It does not make student feel obligated, instead growing love on learning

Competitive Advantage

FineEdu focus on self dedicated service and delighted learning process. It does not make student feel obligated, instead growing love on learning

CONCLUSION ??