Documente Academic
Documente Profesional
Documente Cultură
Prepared by: Sophilea Soloman, Ong Zhong Hong, Afizz b. Adlan and Sia Tin Jiu.
Background
Sony is established in 1946 Dealing with TVs, DVD players, and other electronics Small company owned Sony-Style Shop Sales reached $740 million in 2006 Annual revenues are in the range of $1 billion
Question 1
Identify the pros and cons of Sony small stores format.
Question 1 : Answers
PROS: o Shoppers friendly product display o Convenience / Store Location o Personalized Customer Service o Customer Feedback o Hands-on Experience o Well educated staffs
Question 1 : Answers
CONS: o Limited Product Range Focus on High Return Profit items oHigh operating costs o Limited size of stores Considering : Store layout, Merchandise assortment and fixtures o Lack of attention Consumer may not notice them
Question 2
a) Should sony use prototype stores?
b) Should it use rationalized retailing?
Question 2: Answers
Prototype Stores Defined :
Multiple outlets conforms to relatively uniform construction, layout and operations standards.
Question 2: Answers
Prototype Store
Question 3
a) Pros and Cons of a top-down space management approach by Sony
b) Pros and Cons of a bottom-up space management approach by Sony
Question 4
Discuss the inventory management issues Sony needs to understand in managing its stores.
Question 4: Answers
Definitions:
Inventory : -goods or materials held available in stock by a business. Inventory management : -primarily about specifying the size and placement of stocked goods.
Question 4: Answers
Issues Sony Needs To Understand:
Purchasing Plan: -Hold products in stock at the moment products are needed. -Purchasing requires advance planning. -Avoid last minute panic orders. -Must determine how long the inventory will last.
Question 4: Answers
Issues Sony Needs To Understand:
Controlling Inventory: - Visual Control - Tickler Control - Click Sheet Control - Stub Control - Control Of Outside Agency
Question 4: Answers
Issues Sony Needs To Understand:
Developments In Inventory Management :
- Material Requirements Planning - Just-in-time
References
Wolf, Alan. 2007. Toys 'R' Us Opens Sony Shop.Twice. http://www.twice.com/article/260207 Toys_R_Us_Opens_Sony_Shop.php (accessed September 2)
Sony.2011.http://store.sony.com/webapp/wcs/stores/servlet/ContentDisplayView? hideHeaderFooter=false&storeId=10151&catalogId=10551&langId=1&cms Id=sony_retailer_landing (accessed September 2)
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