SUBMITTED BY : YOGITA SINWAR ANSHUL KAKKAR SHEENA MUNJAL PRACHI GOYAL JANVI BANSAL <M.

COM,SEM 2>

The emergence of Retail in India is cause for success of Indian organized Retail & Marketing. With the help of modern management techniques we will become the specialist Retailers in future. We are knowing that the relationship between the Retailer & customer is very close than other chains of distribution.

Frequency Table
age
Valid Frequency 17 1 21 1 22 1 25 2 26 2 27 1 29 1 30 1 31 1 35 1 36 1 39 1 40 1 42 3 46 1 48 2 50 2 51 1 52 2 54 1 55 1 57 1 Total 29 System 1 30 100.0 Per. 3.3 3.3 3.3 6.7 6.7 3.3 3.3 3.3 3.3 3.3 3.3 3.3 3.3 10.0 3.3 6.7 6.7 3.3 6.7 3.3 3.3 3.3 96.7 3.3 Valid Per. Cumulative Percent 3.4 3.4 3.4 6.9 3.4 10.3 6.9 17.2 6.9 24.1 3.4 27.6 3.4 31.0 3.4 34.5 3.4 37.9 3.4 41.4 3.4 44.8 3.4 48.3 3.4 51.7 10.3 62.1 3.4 65.5 6.9 72.4 6.9 79.3 3.4 82.8 6.9 89.7 3.4 93.1 3.4 96.6 3.4 100.0 100.0

Missing Total

DO YOU PREFER TO GO TO ORGANISED OR UNORGANISED RETAIL FOR PURCHASE? Frequency Percent Valid Percent Cumulative Percent Valid organized 25 83.3 83.3 83.3

unorganized
Total

5
30

16.7
100.0

16.7
100.0

100.0

Descriptive Statistics N Mean Std. Deviation Skewness Kurtosis Statistic Statistic Statistic Statistic Std. Error Statistic Std. Error DO YOU PREFER TO GO TO ORGANISED OR UNORGANISED RETAIL FOR PURCHASE? 30 1.1667 .37905 1.884 .427 1.657 .833 RANK YOUR PREFERENCE FOR SHOPPING 30 2.6000 1.37966 2.141 .427 2.958 .833 WHICH MEDIA INFLUENCE YOU TO BUY FROM ORGANISED RETAIL OUTLET? 30 2.2333 .89763 -.497 .427 -1.615 .833 HOW STRONGLY WOULD YOU CONSIDER THE FACTORS WHILE OPTING FOR A PERTICULAR RETAIL OUTLET? 30 3.2000 .71438 -.316 .427 -.911 .833 FOOD IS THE LARGEST SEGMENT IN TERME OF ITS CONTRIBUTIONTO THE TOTAL VALUE OF THE RETAIL MARKET FOLLOWED BY OTHERS 30 3.3000 .74971 -.568 .427 -.957 .833 THE FRANCHISEE MODEL HAS ADAPTED WELL TO INDIAN MARKET CONDITIONS,PROVIDING OPPERTUNITIES FOR A LARGE NUMBER OF ENTREPRENEURES TO WORK WITH THE SUPPORT OF BIG BRANDS BY ORGANISED RETAIL 30 3.0000 .45486 .000 .427 2.608 .833 ORGANISED RETAIL PROVIDES PRODUCT WITH BETTER QUALITY AND SAVES TIME 30 3.5000 .50855 .000 .427 -2.148 .833 ORGANISED RETAIL IS HERE TO STAY AND WILL REPLACE THE MOM POP STORE TO A LARGE EXTENT. 30 2.7333 .82768 -.231 .427 -.300 .833 WITH THE RISE IN DIPOSABLE INCOMES AND INCREASING URBANISATION,THE NUMBER OF ORGANISED SECTOR IN INDIA IS INCREASING RAPIDLY. 30 3.2667 .52083 .298 .427 -.295 .833 ORGANISED RETAIL IS STILL IN INFANCY STAGE IN INDIA 30 2.9333 .58329 -.003 .427 .229 .833 DO U BELEIVE THAT ORGANISED RETAIL CRIME EXISTS? 30 2.5667 .72793 -.822 .427 .251 .833 COMSUMER WONT BE CHEATED IF THEY MAKE PURCHASES FROM ORGANISED RETAIL OUTLETS. 30 2.8000 .71438 .316 .427 -.911 .833 Valid N (listwise) 30

This emergence of organized retailing has been due to the d emographic and psychographic changes taking place in the life of urban consumers.Growing number of nuclear families, working women, greater work pressure,changing values and Lifestyles, increased com muting time, influence of western way of life etc. have meant that the needs and wants of consumers have shifted from just being Cost and Relationship drive to Brand andExperience driven, while the Value element stil l dominating the buying decisions.

The future for organized retail in India is a bright one The retail industry needs to get organized and drive its own destiny The government needs to relax norms on foreign direct investment Keep in mind buying habits of Indian consumer