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Philosophy We believe that children must be happy. Its the only goal set for ourselves. A happy, laughing child is one of the best sights of life & believe that childhood lasts a lifetime.
Mission To become the most trusted & desired kids fashion brand in the country.
Gini & Jony, one of the best known kids wear brands in India is planning to give a flip to it its new shop-in-shop concept called Gini & Jony Freedom Fashion within Lifestyle stores. In fact, the brand has its own format in Lifestyle. Gini and jony looking for international footprint The company that started in 1980 with just four stitching machines by making readymade garments has today become one of Indias most popular kids wear brand Gini and Jony. It now plans to strengthen its width and depth in terms of offerings and presence as the fashion destination store for kids.
Promotional strategies
ABOUT LILIPUT
We offer an extensive product portfolio of garments for infants, toddlers and juniors. We also offer a wide range of kids footwear, toys, baby care products, nursery furniture and hard goods, such as strollers, walkers and cycles. In addition, we have an attractive range of kids accessories.
Mission of LILLIPUT
The largest trendy branded kids wear and youth wear across the world targeting a complete fashion sensitive market
SUCCESS OF LILIPUT
In India, the company is looking to exit kidswear company Lilliput within two years of investing in it. With the markets staying weak, Bain Capital, which had invested $86 million along with TPG, is looking to put the brand and the assets and liabilities into a separate company and sell it to another investor. The dispute with Lilliput founder Sanjeev Narula, who holds a majority stake, is also playing a role as the partners are unable to agree on several issues.
ABOUT CATMOSS
Promtional strategies
Signages
STORE EXTERIORS OF
STORE EXTERIORS OF
STORE EXTERIORS OF
Store interiors of
WINDOW DISPLAYS
WINDOW DISPLAYS
WINDOW DISPLAYS
TYPES OF DISPLAY
TYPES OF DISPLAY
TYPES OF DISPLAY
PRODUCT LINE
The products are categorized in 6 categories: Infant Toddler Boys Girls Icon wear Party wear Accessories
CHANNEL PARTNERS
Brands in store
No of fixtures
6-10
Music
Color stripes,cartoon
Frangance
orange blossoms,mint,rose
CONCLUSIONS
Introduce and explain new products.
The styles and code to the brand should change asclientele advance and grow.
Thus we can say that companies which want to maketheir brands No.1should adopt the above findings intheir Visual merchandising.
Name:
Project: Submitted to:
kanika gupta
visual mechandising Ms. madhupriya mam