Fosters India

Managerial Economics

Introduction

Global beverage company.

First major international brewer in India.

Construction of State of the Art Greenfield facility in

Aurangabad, Maharashtra.

Amalgamation of breweries to form Carlton and united

breweries.
Start
Overview (In India)
Demand

The Beer Industry

Pricing Policy

Marketing & Structure

End!

Fosters In India

A landmark in the Indian beverage company. Market of Fosters in India.

Good marketing initiatives leading to success.

Growth in the Indian market .

Effects of the consolidated nature of the

industry .
Start
Overview (In India)
Demand

The Beer Industry

Pricing Policy

Marketing & Structure

End!

Market Share of Top Beers

5.40% 2.30%

47.5%
Fosters

30.6%
10.6%

3.6%
UBL Group SAB + Mt. Shiv

Others

Start

Overview (In India)

Demand

The Beer Industry

Pricing Policy

Marketing & Structure

End!

Demand Pattern of Fosters

Rising income levels Changing age profiles

Changing lifestyles
Young population

Low per capita consumption

Dynamism in beer market

Reduction in beer prices

Overview (In India)
Demand

Start

The Beer Industry

Pricing Policy

Marketing & Structure

End!

Challenges In Beer Market

Bottling storage
Advertisement barrier

Beer highly taxed

Price restrictions

Inadequate market structure

Restriction on movement of beer
Overview (In India)
Demand

Start

The Beer Industry

Pricing Policy

Marketing & Structure

End!

Pricing Policy
The price is highly dependent on the raw materials.
Raw Materials:

Malt Hops Yeast Water Clarifying Agent

Overview (In India)
Demand Marketing & Structure

Start

The Beer Industry

Pricing Policy

End!

Packaging Of Fosters

Bottles

Cans
Kegs

Start

Overview (In India)

Demand

The Beer Industry

Pricing Policy

Marketing & Structure

End!

Distribution Of Fosters

Company

Distributor

Retailer

Consumer

Start

Overview (In India)

Demand

The Beer Industry

Pricing Policy

Marketing & Structure

End!

Promotional Strategy

Promoting responsible consumption.

Major segments:

Premium
Full strength

Lower alcohol

Oil Can design synonymous to fosters

Australianness.
Start
Overview (In India)
Demand

The Beer Industry

Pricing Policy

Marketing & Structure

End!

Major Brands Of Fosters

Fosters Lager Crown Lager Carlton Cold Carlton Sterling Carlton Draught Victoria Bitter

Cascade Premium Lager

Organisational Structure
CFO Chairman of the Board CEO Corporate Affairs Supply Chain and HR 10 directors Legal Marketing Asia Europe
Africa and Latin America

Start

Overview (In India)

Demand

The Beer Industry

Pricing Policy

Marketing & Structure

End!

Start

Overview (In India)

Demand

The Beer Industry

Pricing Policy

Marketing & Structure

End!

Credits
Names
Aakanksha Agarwal Shreya Aggarwal Shivani Chappgar Gaurav Joshi Manish Panchariya Disha Vaghasiya

Roll No.
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