Marketing Ethics

Marketing Ethics

Marketing Ethics
Marketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics(ethics of advertising and promotion) overlap with media ethics.

Marketing Ethics

False advertising or deceptive advertising is the use of false or misleading statements in advertising.

Marketing Ethics

Deception
Pricing-based methods: Hidden fees and surcharges "Going out of business" sales Misuse of the word "free"

Marketing Ethics

Other deceptive methods

Manipulation of measurement units and standards Fillers and over-sized packaging Undefined terms Incomplete comparison Inconsistent comparison Misleading illustrations False coloring Angel dusting Bait-and-switch Guarantee without a remedy specified "No risk" Undisclosed dishonest business practices
Marketing Ethics

MARKETING BEHAVIOR
The relationship among factors that influence ethical behavior can be shown in a framework in which Societal culture and norms, affect Business culture and industry practices, affect Corporate culture and expectationsall of which affect and are affected by Personal moral philosophy and ethical behavior.
Marketing Ethics

Marketing Ethics

Marketing Ethics

Sustainable development
Conducting business in a way that protects the natural environment while making economic progress. Green marketing is an example of one such ecologically responsible initiative.

Marketing Ethics

Turning the Table: Consumer Ethics and Social Responsibility

Consumers also have an obligation To act ethically and responsibly In the exchange process In the use and disposition of products.
In the exchange process Unethical practices of consumers Filing warranty claims after the claim period Misdeeming coupons Making fraudulent returns of merchandise Providing inaccurate information on credit applications Many other kinds of fraud.
Marketing Ethics