Documente Academic
Documente Profesional
Documente Cultură
SUBMITTED BY:
SUBMITTED TO:
Neha yadav
ABOUT APPLE:
APRIL 1ST 1976 - FOUNDED. JANUARY 3RD , 1977 - INCORPORATED
MISSION:
Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the World through its innovative hardware, software and internet offerings.
OBJECTIVE:
To collect information about apple products and satisfaction level of its products.
To seek the views of different users of different companies about their satisfaction level. To analyze the strategy used by apple computers and its products.
RESEARCH METHODOLOGY:
INSTRUMENTS : Questionnaire, Primary and Secondary Data. PRIMARY DATA : In the Form of Raw Data. SECONDARY DATA : Collected from Internet & Library.
- DATA ANALYSIS:QUESTIONNAIRE
Q. Do you buy apple products?
Q.
Q.
Q. How much are you satisfied with the apple corporations strategy formulation and implementation regarding its products?
used by users.
users. This is because apple spend lots of money on their R&D department. 55 % users think that quality of apple product is very good.
Quality
Durability
Features
Easy to use
Q. What are the most important motive you take into account, while purchasing any products?
Q. What do you think who are the major competitors of Apple in India?
Q. Do you think that Apples strategy in India are implemented perfectly by the company?
Q. Do you think that apple corporation have to make more provisions for advertising and marketing?
CONCLUSION:
1). To survive in the cut throat competition Apple must take maximum efforts to keep the customer satisfied. 2). Customer retention is very important and Apple Computers is lacking somewhere.
3). Apple is the most popular and widely used brand by the
people.
RECOMMENDATION:
Choose the products based on individual needs. Always be unique and different. Continuous innovation to expand .
LIMITATIONS:
The survey covers only a small percentage of the total
population from the hardware and software users. The major obstacles with which I had crop up was limitation of time and entire study has been completed in a short time span of 55 days ( in near about two months time). Although every care has been taken to make sure that the research is accurate to the highest degree but still a slight possibility of errors cannot be ruled out.
BIBLIOGRAPHY:
- Kothari C.R. (Research Methodology)New Delhi, Vikas Publishing House pvt. Ltd. - Phillip Kotler (Marketing Management) -WEBSITES: www.apple.com/in http://books.google.co.in/books?id=mXnw5 http://www.myfirstmac.com/index.php/mac/ articles/introduction . www.americanlibrariesmagazines.org
Thank you