5/27/12

Disruptive Innovation Approach

Group 3
Bidhu Amant Dibyendu Mathur Kamalika Datta

Click to edit Master subtitle style

Functionality

5/27/12

Quick Travel to dodge the city traffic.

Quick Air Transportation inside a city in the range of 50 ft to 100ft from ground

Light weight Car which has a touchpad screen We key in the Source ,target destination and the time in the Screen Internally built Google map finds the air map to travel.

It will have Artificial Intelligence built in that will move the car up or down by 10ft when required.

The car will run on gas

benefit

5/27/12

The daily road traffic can be avoided

Customer does not need to worry about his travel

He just keys in his source and target and the time in which he wants to reach

The car will not emit any harmful gases. Air friendly car

Fulfill the need of your family for a safer and more comfortable transportation means in an affordable way.

This will cause less emissions than other vehicles.

How desired is it in market

5/27/12

Bangalores Economy is worth Rs 1000,0000,000

Bangalore is growing @ 10.3 % per year

Average Percapita Income is around Rs 75000/Month

Time is Money for average Bangalorean

People donot want to get caught in Traffic Congestion in a city like Bangalore

People are ready and wants something which gives them easy and handsfree transportation.

Cost Benefit Analysis

Cost Category Infrastructure Cost Machine Purchase Personnel Travel Training Overhead Total Projected Cost/Vehicle

5/27/12

Cost

2012 50,000 3,000,000 10,000 96,000 4000 0 3,160,000

Benefits Category

Benefit
1056Cost Agregate 5000 2000 500

Average Waiting Hours/Year Cost Per Hour of Delay Senior Executive rate /Hr Mid Level Executive/Hr Junior Level Executive/Hr Total

5280000 2112000 528000 INR 7,920,000.00

Assumption: All data were taken based on prevailing data

How will you launch in market

5/27/12

Launch in Metros where there is need for traffic control

Test Drive

Auto Shows

Tie up with high end existing auto dealers Like Mercedes, BMW etc

Promotion

The Positioning is of a luxury travel

Who will be your customers

5/27/12

All People whose need is to have a luxury travel with a intention to dodge the city traffic. High End Executives who are pressed for time

Life cycle of product

This will follow the traditional product life cycle of any product but with a higher time frame for product decline as this is a disruptive innovation. Sales

5/27/12

Development

Introduction

Growth

Maturity

Saturation

Decline

Time 20 Yrs

Challenges

5/27/12

Acceptance by people It will take lot of pilot testing before launching in the market High cost of development Security Issue as there can be any untoward event while pilot testing.

5/27/12

THANK YOU