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Kenya Culture Profile

Presented To: Ms. Andaleeb Abbas

2/18/2012

Presented By: Ahmed Arsalan Khan Ayyaz tanveer Hira Khalid Hussain Iftikhar Khawar Nafees M. A. Hanan Rasool Mir Arooj Hassan Umair Hussain Qadri

Type of Cultures
Low Context vs. High Context Verbal Language

Non-Verbal Language
Language of time: Procedural traditional Language of space (greeting, meeting, how to meet, how to present business card etc..seniors etc.) Language of agreement and negotiations Language of Materialism Language of friendship Language of Superstition Language of Colors and gifts
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High Context
Context driven communicators Usually speak in stories and metaphors High use of body language, especially to stress on a certain point

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Verbal Language
Kenya is a multilingual country Although the official languages are Swahili and English, there are actually a total of 62 languages spoken in the country, mainly consisting of tribal African languages Uncomfortable with blunt statements

Loud voices are generally only used during disagreements in business situations
Showing anger is considered a sign of mental instability 2/18/2012 4

Language of Time
Kenyans are procedural traditional when it comes to time A lot of time is spent on making small talk which is considered a very important element, especially in business Set time for start of business meetings but no time for ending Flexible with deadlines
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Language of Space

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Language of Agreement & Negotiations


Kenyans communicate in stories and metaphors, rarely ever stating things directly Blunt remarks are disliked Kenyans would do what is expected of them in person and mention any points of contention in report Provide historical context for new ideas etc, Kenyans value tradition
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Language of Friendship
Most common greeting is handshake Prolonged handshake with friends

When greeting an elder or someone of higher status, grasp the right wrist with the left hand while shaking hands to demonstrate respect The most common greeting is Jambo? (How are you?), which is generally said immediately prior to the handshake
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Language of Friendship
After the handshake it is norm to ask questions about health, family, business and anything else you know about the person

To skip or rush this element in the greeting process is the height of poor manners
Academic, professional or honorific titles followed by their surname

You may address a person by their title and first name, first name alone, or nickname, once friendship has developed
Wait for the Kenyan to determine that your friendship has reached this level of intimacy

Women over the age of 21 are addressed as Mama and men 35+ are often addressed as Mzee
Children generally refer to adults as Aunt or Uncle, even if there is not a familial relationship.
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Language of Friendship Gift Giving


Give gifts for events of significance in a persons life or on religious holidays Practical gifts are preferred

If invited to dinner at a Kenyans home, bring pastries, flowers, or sweets for the hostess
Gifts should be nicely wrapped, although there are no prohibitions concerning the color of paper Gifts should be given using the right hand only or both hands. Never use the left hand!!!
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Language of Religion

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Language of Superstition

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Language of Colour

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Business Specific Culture

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