Jollibee Foods Corporation

Group 5

Outline
Jollibee briefing Identify Jollibees operation problem Problems analysis Solutions Conclusion

Jollibee briefing

Founded by Chinese-Filipino Mr. Tony Tan Caktiong (TTC) as the ice-cream parlor in 1975. Gradually, it grew up to a reasonably large fast food chain in Philippines and we see today as Jollibee Foods Corp. Product/Service: Fast foods (Hamburger, Sandwich) Philosophy: Friendliness pervaded the organization and become one of the Five Fs Mission: To offer flavorful food, a fun atmosphere, flexibility in catering to customer needs, and a focus on families in global fast food industry. Objective: Expand international operations to count for more than 50% total sales within 10 years.

Jollibees operation problem

Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee's six-year international expansion history and the lessons the company has learned. Against this background, Noli must decide among expansion opportunities in New Guinea, Hong Kong, and California

Problems analysis

The problem in franchisees/joint venture. It is still one of the troubles of Jollibee now, how they can select good franchise partners and suitable locations in the international investments and the business results in Singapore, Indonesiaare the first lesson for them. The problem in operation management and human resources. Jollibee have two main parts: international division and local division, and the challenges for them now is that how they can coordinate the activities between 2 parts? how they can harmonize benefits between 2 parts for growth goal.

Problems analysis

The problem in changing menu, taste diversification. Even though the fast food industry had been accepted by the global community, it still has its own preferences and environments which differentiate them from other countries. Therefore it is not possible for the Jollibee in the industry to apply a standard set of menu throughout the world.

The problem in enhancing Jollibees visibility and brand recognition in global environment.

Solutions

Restructure the organization chart into regional based structure so that each market has the same power and resources. Develop clear cut instructions regarding the resources that the international division can utilize and its authority of decisions, avoid the conflict between the view points of the staff in the headquarters and the international division can make the business delay. Concentrate on researching the taste diversification, changing menu for suitable the local country, concurrently remain their Pilipino unique character. Take more resources in marketing and advertising, to enhance their visibility and brand recognition in the local countries.

Conclusion