A STUDY OF THE FACTOR OF SALES FORCES MOTIVATION IN INSURANCE SECTOR WITH SPECIAL REFERENCE TO LIC

INTRODUCTION
This project a report is based on study and analysis of factors of sales forces motivation in Insurance sector. Motivation is considered a vital factor influencing the behavior and activity of employees. Behind every action of a man, there has been a specific motive. Motivation as the way in which needs and aspirations of an individual direct and control his behavior, in organizational context engaged in work performance Motivation contributes immensely to the promotion of the efficiency of the sales forces of organizations. Insurance companies spend huge sum of money and, efforts for the satisfaction of their officers so as to make them more productive. Motivation results in commitment and dedication on the part of the officers in their duty.

RSEARCH OBJECTIVES
1) To find out the Job situation variables and its influence on motivation of sales force of insurance sector. 2) To analyze the level of motivation of sales forces of private and government owned insurance company due to job situation variables. 3) To bring out measures to suggest both the insurance companies.

SCOPE
Sales forces of the insurance companies are in the middle level in the management. They are educated, skilled, experienced employees for the company. They must have more decision making skill, administrative skill, conceptual skill. They have to implement these skills in different proportion in different period. Work environment, Employee relationship must be smooth, then only they achieve the target fixed to them. They feel satisfaction about the company, job. This research work tries to examine the impact of job situation variables on motivation of sale forces of private, government insurance companies.

RESEARCH METHODOLOGY
Both the primary and secondary data collection methods were considered. The primary data was collected through a questionnaire designed exclusively for the study. Secondary data was taken from Research papers, Journals, Magazines and Websites. Sample Design Samples were collected from insurance agents of various life insurance companies in which the total sample size of respondents are 50.

 Questionnaire Survey method was adopted for this study. For the purpose of the survey, a structured questionnaire was prepared and distributed to the sales forces to study about their satisfaction levels.

HYPOTHESIS
H0 : All the sale forces are highly satisfied by motivational activities of Insurance companies.

QUESTIONNAIRE
Name of the Respondents
Q.1. How much time, are you working as sales forces in Insurance Sector? a. 1 Year b. 2 years c. 3 years c. More than 3 years
Q.2. Do you aware about the factor of motivation of sales forces? a. Yes b. No c. No Response

Q.3. If yes, the these factor of motivation enhance employees performance in organizations? a. Yes b. No c. No Response

Q.4. Which one is the most influencing factor of Motivation of sales force in Insurance sector? a. Good working condition b. Promotion c. Job satisfaction d. Team Spirit Q.5. What is your satisfaction level regarding various factors of motivation of sales forces in Insurance Sector i. Promotion/Expectation a. Full Satisfied b. Satisfied c. Partial Satisfied d. Dissatisfied ii. Working conditions a. Full Satisfied b. Satisfied c. Partial Satisfied d. Dissatisfied iii. Organisation/management styles a. Full Satisfied b. Satisfied c. Partial Satisfied d. Dissatisfied iv. Team spirit a. Full Satisfied b. Satisfied c. Partial Satisfied d. Dissatisfied

v. Job satisfaction a. Full Satisfied c. Partial Satisfied vi. Goals attainment a. Full Satisfied c. Partial Satisfied vii. Recognition a. Full Satisfied c. Partial Satisfied viii. Working hours a. Full Satisfied c. Partial Satisfied ix. Full appreciation of work done a. Full Satisfied c. Partial Satisfied x. Sympathetic help with personal problems a. Full Satisfied c. Partial Satisfied

b. Satisfied d. Dissatisfied b. Satisfied d. Dissatisfied b. Satisfied d. Dissatisfied

b. Satisfied d. Dissatisfied
b. Satisfied d. Dissatisfied b. Satisfied d. Dissatisfied

Q.6. Do you think that the companies should give more emphasis on motivation of sales forces? a. Yes b. No