Gujarat ambuja cement:competitve advantage through logistic.

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History and milestones :

86:-Ambuja Cements' first cement manufacturing plant at Ambujanagar, Gujarat worth 0.7 million tonnes capacity commences production 96-97:-Achieves highest-ever export by an Indian cement company: 5.33 lac tons of cement and clinker are exported. 00-01:-Cranking up the pace again, work begins on a two-million tonnes capacity plant at Chandrapur district, Maharashtra. 09:-The Company launched its knowledge initiative i.e. Ambuja Knowledge Center,to enable industry professionals get a first-hand feel of the world of cement and concrete. During the year, three centers became operational in the cities of Jaipur, Ahmedabad and Kolkata. 6/5/12

Types of cement
produced at Ambuja Cements are:

Portland Pozzolano cement (PPC) Ordinary Portland cement (OPC)

PPC is manufactured by blending a mixture of ordinary portland cement and pozzolana materials such as fly ash, in proportions not less than 15 per cent and not over 35 per cent by weight of cement. OPC contains a mixture of portland clinke gypsum 6/5/12 grounded to

Pillars of logistic

Processing system Inventory management Packaging Transportation Warehousing

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Strengths:

First cement producer of the country to embrace modern approach of integrated logistic system (ils) Cutting edge IT enabled tools Use of WAN EDE MRP to ensure timely and accurate processing of orders..

A well developed system of inbound raw material(limestone from 6/5/12 nearby mines)

Strength cont.
Polypropylene packaging ensures less pilferege and leakage and protects the product much better.

First cement industry in india to use water transport system for domestic as well as export purpose

large distribution network of around 11500 outlets

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Weakness

Few ports to load and transport

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Name of the company Gujrat ambuja

Location Darighat

State HP Punjab Punjab Rajasthan Gujrat West bengal chhatisgarh

Process unit

Gujrat ambuja(G) Ropar Gujrat ambuja(G) Bhatinda Ambuja cement raj ltd Ambuja cement Ambuja eastern ambuja easternCTG 6/5/12 Pali Kodinar Sankrail Bhatapara

Grinding unit Grinding unti Dry Dry Grinding unit Dry

Threats

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Supply chain management

The company sourced a cheaper and higher quality coal from South Africa and better furnace oil from the Middle East. As a result today, the company is in a position to sell excess power to the local state government. Lime stone from nearby lime mines with the help of overland belt conveyer and trucks Spent large amount of money to ensure good information flow and create a brand 6/5/12

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