CHINA

INTRODUCTION
Officially the People's Republic of China (PRC), is the world's mostpopulous country, with a population of over 1.3 billion. Since the introduction of market-based economic reforms in 1978, China has become the world's fastest-growing major economy. As of 2012, it is the world's second-largest economy, after the United States. China has been characterized as a potential superpower by a number of academics military analysts and public policy and economics analysts

 China's success has been primarily due to manufacturing as a lowcost producer. This is attributed to a combination of cheap labor, good infrastructure, relatively high productivity, and a possibly undervalued exchange rate. China is moreover widely criticised for manufacturing large quantities of counterfeit goods . The state still dominates in strategic "pillar" industries (such as energy and heavy industries), but private enterprise has expanded enormously.

Major Industries
Silk Cutlery Home Furnishings Tiles Medicine

INDIAN CONSUMER- BUYING PATTERN

PERCEPTION
The price is the bottom line. Chinese products will not last as long as Indian products, but Indian consumers will buy them because they are cheap - Mr. Alok Jain Garment Trader- New Delhi twice before buying electronic item, due to the sheer perception of the Made in China tag

Personally, I would think any Chinese

- Ms. Arushi Rawat MNC Employee, Gurgaon

I think the reputation for "made in china" product in India is not so good.
Mostly because the china products sold in India are of low quality, low price and no service. Just use and through stuff! - Mr. Sachin Gupta MBA Student , Mumbai

 From what I have experienced, there is no guarantee of a Chinese product, be it cheap or Expensive, therefore, consumers view it as Use and Throw
- Mr. Kamal Kishore Shopkeeper, Bangalore

Given a choice between Chinese product and an Indian product, I

would rather take the latter, haywire so I know where to go if it goes

- Mrs. Anju Ghosh Housewife, New Delhi

From the feedback you get, Chinese goods are not at all durable and have no guarantees
- Mr. Rishabh Sharma Accountant, Pune

REALITY
China's quality challenge begins with misplaced assumptions and perceptions on both sides Chinese firms use the best technology available today and have the highest efficiency in the world. The traditional products such as silk, furniture, etc. are considered to be the finest in the world.

 Consumer confidence in Chinese goods has increased by 8% last year. The Chamber of Commerce estimates that each household in the eastern region uses at least five Chinese-made items daily. In 2011, there was a considerable increase in Chinese products passing the Indian Quality certification.

 Due to rising inflation and cost pressures, Chinese products are on the verge of losing their low cost edge. With rising land costs, environmental cost, taxes and most crucially labour cost increasing, China needs to focus on renewing ethnic products such as silk, ceramics, chinaware, etc. The premium chinese products have very little competition worldwide and hence have exclusivity as their USP instead of a cost advantage. Promoting premium Chinese products in India would help improving the overall image associated with Chinese products as well as reduce the pressure of maintaining cost leadership. - The Economist

MYTH BUSTER
In order to boost sales of Chinese products, it is of prime importance to educate the Indian masses. It is truly essential to break the stigma of cheap and substandard quality in the educated class. Positioning Chinese Products as a technologically superior and durable product is the key to their success. A large chunk of products imported from China is of lower quality; therby ging an image that all Chinese goods are substandard; which is not true. This further increases the need of proper messaging and awareness regarding Chinese products.

NEED OF THE HOUR

To organize a nation wide Exposition projecting Brand China as an epitome of quality of workmanship. To introduce niche lifestyle products such as silk, ceramics, known throughout the world for their exclusivity. With a mix of roadshows and Events, covering both B2B and B2C, the Expo would target urban households, which are the key buyers. It can also include showing product demos and the cutting edge technology used in developing those products.

The Best of CHINA in INDIA

The expo would showcase Lifestyle products which are traditional and ingrained in the Chinese culture. Products such as Silk, Cutlery, furniture, tiles, medicine etc. Moreover, it would also have products from rising industries such as Chinese designer-wear, telecom, textile, etc. To showcase the finest products produced in China, hence changing the consumer perception

Objectives
The campaign would be run throughout India, wherein each city would see the products relevant to its Industry. The objective would be to uplift the tag Made In China from being a synonym of cheap, substandard goods to being at par with the best brands and at an affordable cost. The would be facilitated by introducing the premium and niche lifestyle products from China which are known for their exclusivity.

THANK YOU