CATCHMENT ANALYSIS

INFINITY MALAD AREA

Overview of the Area

Area comprises of RESIDENTIAL, COMMERCIAL as well as INDUSTRIAL area. Residential area mostly owned by Raheja`s.

Infinity 2 Mall

Commercial Area

Residential Area

Industrial Area

Residential Area
Palm Court (5 mins away from Infinity 2) Palm Spring ( 5 mins away) Interface Heights ( 10 mins away ) Evershine Nagar ( 20 mins away ) Raj kumar Apartment (20 mins away) China Link ( Opp Infinity 2) Vallabh Anand ( Behind China link) Mindspace ( 20 mins away )

Palm Court
Nearly 375 households Major communities: Punjabi and Gujarati 80% of residents own cars

Palm Spring
Nearly 300 households Major communities: Punjabi and Gujarati 80% of residents own cars

Interface Heights
Approx. 105 households Mostly occupied by bachelors working in BPO`s

Evershine Nagar
Fully residential area Nearly 2000 Households

Major communities: Catholics and Punjabis

Profile : Middle class and upper middle class Service population is more than 70 %

Commercial area
Palm Court & Palm Spring both have one commercial building. Mindspace Hypercity Evershine Mall Inorbit Mall

Industrial area
Opposite to upcoming infinity mall. Comprises of small scale manufacturing industries like Plastics, Nail paints, Bangles etc. Behind infinity mall- IJMIMA (Imitation jewellery manufacturing)

Mid Chowki

Residential Area

Charkop sector 1 - 7

Area Girdhar park / Evershine NagarLocality Guj / Marwads Income High End Class Households 4000 6000

Girdhar Park Mid Chowki

Area Charkop Sector 1- 7 Locality Mostly Guj Income Higher Class Households 8000 9000

Jankalyan Nagar

Evershine Nagar

Area Jankalyan Nagar Locality Mix Locality Income High End Class Households 3000 4000

Residential Area

Area Dominic Colony Locality Catholics Income middle / upper Class Households 10000 12000 Famous Hangout Uncles kitchen
Mid Chowki

Orlem Church

Hangout Places near Mid Chowki

Landmark Hotels Greens Flag (2 Branches) Spark Sabkuch Resto Bikaji Sudama Resto Jugheads Dorothys Aarons Martins JB Dynasty Fizzy Soda

Hangout Places near Infinity Mall

Dum Lagake Morroko Spark Rasoi Jalebi Chowk Yokos Sizzlers Bikaji Food Juxon Macchan Ontoes Little Italy
Beach Shack Pateela Kobe Sizzlers Simmer Lounge Jugheads Northern Tadka Dominos Unplugged

Others
Goregaon sports club Proposed Bus Depot besides Infinity 2. Banks in vicinity: HDFC, Kotak Mahindra, Axis, SBI. Automobile showrooms like TOYOTA, HONDA etc.

Malls In The Vicinity

INORBIT MALL EVERSHINE MALL HYPERCITY

Infinity 2 Mall

Evershine Mall

Inorbit & Hypercity Mall

COMPETITORS ANALYSIS
INORBIT mall within ONE km distance. High competition due to presence of established brands in this mall. Shopper's Stop, Lifestyle, and many other brand outlets like AND, BIBA etc. are present. Infinity 1 has Westside so possibility of Westside coming up in Infinity 2 is higher.

INORBIT MALL
Major brands: FAME Shopper`s Stop Lifestyle Provogue Ucb Pizza Hut

EVERSHINE MALL
Major brands: Mc Donalds Food Bazaar

HYPERCITY MALL
Mostly grocery shops.

Outdoor Branding Options

Infinity

Pole Branding

Hoardings

Outdoor Branding Options (Contd..)

Infinity

Inorbit

Pole Branding

Hoardings

FUTURE PROSPECTS
Many mushrooming residential buildings in Mindspace. Shopping centre Shyam Mall coming up opposite Infinity 2. (7flrs*2wings*6galas) Bus depot to come up besides Infinity within 8 months approx.

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