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Presented by
S.M.Raza Hussain Zaidi, Maaz Tariq Syed Zohair Aftab & Mohammad Irfan
Introduction
We are glad to introduce our media monitoring company under the brand Media Monitors. This new version of Automated Media Monitoring technology is developed by our 6 years related experienced R&D team which has initially introduced first computerized media tracking services in year 2003 in Pakistan. Our Companys expertise includes:
Advertisement Tracking: Keeping commercial airtime/space auditing and complete verifiable data to the industry. Content Monitoring : Relate to monitor the non-commercial part of transmission /publications.
Media Archiving: Long term search able Record keeping of Media Assets on
electronic and print media.
Team Introduction
Jawwad Rizvi, a visionary, is the founder of first computerized and automated Media Monitoring company, and has operated the company for 6 years as Director and COO. He has a vast 14 years experience of Marketing and Media Advertising which includes 4 years at Unilever Pakistan, 1 year abroad and 3 years in an ad agency. He has again put his vision and creativity in the enhancement of technology to innovate unique and useful media solutions. Mainly, he looks after marketing, operations and product development in the team. Jawwad Rizvi Akbar Naqi is a Masters in Business Administration and a qualified accountant. He has more than 10 years of diversified experience of managing both Media and IT companies. He was General Manager of Daily Times a leading English daily and subsequently Chief Operating Officer of Worldcalls broadband division (WTL). As GM Daily Times he was responsible for the rolling out of its edition from Karachi and as COO of WTL he rolled out Pakistans most advanced CATV head ends at Multan, Faisalabad, Gujranwala and Islamabad.
Akbar Naqi
Adnan Zaidi, being the architecture and researcher in the team is leading the project on core technical side. He is MS/M.Phil in Network Security and BS in Computer Science. His endeavors has resulted as a remarkable technology in motion. He has conducted vast research in last 6 years on Media related technologies. His knowledge in Multimedia and Digital Signal Processing has converted the computerized technology into automated solution for industry.
Adnan Zaidi
Our Services
an extra mile offer
Media Channels
Creative Agency
Spots Audit
Spots Deviation Position Clutter Competition Category Analysis Ads Video
Spots Audit Spots Deviation Position Clutter Client Competition Industry Analysis Ads Video
Billing Audit Missing Clients Clutter Analysis Content Analysis Industry Analysis Programs Video
It is compiled through a Software and Manually compiled after converting uploaded Online. clients Media Plan in required format. Available Online like Youtube portal (current plus limited back dated, more than standard can be uploaded on request) Available Online (upto limited quantity and period). Manually compiled and uploaded to website/FTP or emailed to client in desired format. In shape of Recording Clips sent to clients on DVDs (per DVD one day one channel). Provided on DVDs. Manually compiled and emailed or dispatched on CD to client in desired format.
Technology
Making the difference
Difference of Technology
Media Monitors : Automated (New Version/Linux Platform) 1. Automated Software based Ad Tracking System Competition : Computerized (Obsolete / Windows Platform) Software based Ad Tracking but not automated
2.
Operators are only required to enter name and log airing time of every program and its parts. Through Brand Directory the advertisements are recognized and entered into database automatically. Operators only label every NEW ad entry to update the Brand Directory.
Automatic Quality Control software needs less human interaction. Due to automatic Video Matching technology 96% data is accurate at the level of scanning. QC process increase the accuracy to 99.98% Reporting Servers can upload subscribed reports and data on FTP servers which will be retrieved by the users through a web interface. In Linux platform there is minimal possibility for viruses and hacking, therefore Website downtime is comparatively less.
By retrieving recording clips in Scanning software, every operator enter name and log airing time of every program, mid-break and advertisement. Means every step involves Human which consume time and carries accuracy issues.
After Scanning, a team of Quality Controllers check every program, mid-break and advertisement entry with the help of a Quality Analysis software. However at least 3% entry accuracy errors remain in data. This is an additional Human efforts. To prevent the Server from viruses and hackers (due to common windows platform) Reports are generated manually offline from database servers and then exported into MS Excel to email to client.
3.
4.
5.
Through web based service (e.g. YouTube) the To provide proof of transmission, 24 hour recording transmission and data can be verified online. No and data is burned on DVDs to provide to clients and need to keep DVDs because our company keeps channels, which creates library handling problems. Video and Data for long periods.
Up to the Mark Storage Solution As we are keeping our Recording and Reporting Data on Tera Byte HDD on all primary and Backup sites installed on NAS and Rack-mount Servers therefore the irretrievability of Recording is much Faster and secure in comparison of DVDs Backup which are usually handled manually.
Online Reporting We have setup our Reporting Server in an ISP co-location therefore the availability of Online Reports will be optimum and as backup we have in-house Reporting Server set on separate Internet IP
Day 2
PM AM
(Night to Noon)
Day 3
PM AM
(Night to Noon)
PM
(Noon to Night)
(Noon to Night)
(Noon to Night)
Recording
12 9 3 9
12 3 6
12 Hrs.
12 9 6 3 9
12 3 9
12 3 6 9
12 3 6
6
12 Hrs.
Scanning
12 9 6
3 Hrs.
12 3
9
6
9 Hrs.
Quality Check
12 9 6
2 Hrs.
12 3 9 6
10 Hrs.
Reporting
12 9 6
2 Hrs.
Reduces the factors which effects the Delivery Comparatively, Heavy Transmission does not effect the scanning process time as its 70% workload is processed on Server Machines (automatic). Work planning is done on the basis of Employee Histogram and the entries mainly limited to Program and Mid-breaks. Absence of staff can be managed easily as work load is not huge and there is availability of time to prepare data and reports within the immediate next day after transmission date. In case of extreme shortage of manpower, the Scanning (Program & MidBreaks labeling) process may be bypass and only spot transmission (time log) can be uploaded to reporting site. New Employee does not take much time to learn and become well practiced on data entry.
Intel Blade Modular Server Rack-mount Servers and NAS Server Racks
Cisco Network
Our
BEE Philosophy
Backup
100% Backup of Transmission Signal 100% Backup of Recording PCs 100% Backup of Power (2 Gensets/4 UPS) 400% Backup of Recording Clips 100% Backup of Reporting Sites
Efficiency
Backup Efficiency Ease
Ease
Competition
Quality and High Accuracy through Image Processing Technology Delivery, Compare to Competition, with 70% less human resource, delivering the data 60% faster in time Reporting Customization according to client needs Online Access all Reports and Analysis anywhere, anytime, online
Thank You