Introducing LinkProof

Agenda

Multi WAN Link Challenges The Solution

Case Studies
ROI with LinkProof Summary and Q&A

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Multi WAN Link Challenges

Multi-WAN Link Application Delivery Challenges

Business oriented WAN links & traffic management

Accommodate future WAN capacity growth

Prevent bandwidth misuse

Guarantee WAN Link High Availability

Smart Multi-WAN Link Application Delivery

Guarantee end-user QoE

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Guarantee WAN Link High Availability

Having a single ISP creates a single point of failure:
Cost associated with service provider outages alone is $151K annually, the single largest source of downtime cost (24%)... Small-medium sized businesses suffered an average of 19 hours of ISP downtime + 9 hours of service degradation.
Infonetics Research

Natural disasters affecting ISPs, occurred frequently in the last 5 years:

January 2010 - Vispa an ISP in UK was down for 12 hours during January 8th 2010.

January 2010 - 8x8 VoIP service outage due to Tier-1 ISP interfering with IP routing

Having a second link for backup purposes, creates sunk costs:

A T1 line costs $1K/month on average

A T1 line used for backup purposes = $12K/year

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Business-Oriented WAN Link & Traffic Management

How can I redirect similar traffic? (HTTP for download / HTTP for SAP) How can I assure critical traffic is routed over high SLA lines? How can I redirect traffic to links according to application type, priority, availability, and price
Headquarter Local Network Corporate users Internet No SLA HTTP for Web browsing

Routers

High SLA ERP, CRM, email, Web servers 99.99% WAN HTTP for ERP / CRM

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Accommodate Future WAN Capacity Growth

Internet Bandwidth Annual Traffic growth

The U.S. Internet of 2015 will be at least 50 times larger than it was in 2006.
WordPress.com, February 2009

International internet traffic growth accelerated to 79% in 2009, up from 61% in 2008
TeleGeography, September 2009

Annual global mobile data traffic will reach 3.6 exabytes . by 2014compound annual growth rate (CAGR) of 108 percent.
Cisco, February 2010
Source: TeleGeography, Jan-2011

Reduce CAPEX and OPEX of WAN connectivity solution:

Driver: New connectivity packages with lower price/Mbps are constantly introduced Easily add additional WAN links on demand Seamlessly support the current and future WAN bandwidth needs.
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Guarantee End-user QoE & Prevent Misuse of Bandwidth

Inconsistent performance and response time
Potential performance bottle necks, results in an inability to guarantee SLAs

Maintain end-user QoE and prevent performance degradation of:

Web-based and online applications Company Intranet/Extranet Internet browsing

Prevent misuse of bandwidth by non-business critical applications (P2P, streaming, etc) Prevent a single user or application from using all available bandwidth

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The Solution

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Introducing Radware LinkProof

LinkProof, Radwares business-smart multi-WAN solution provides maximum multi-link availability, business-oriented link performance optimization and link security policy enforcement.

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LinkProof Overview

LinkProof is a multi-WAN switch Guarantees that your site will be Always Connected Provides the fastest possible content delivery for networks with multiple connections to the Internet Continuously monitors every ISP connection for health and performance LinkProof provides intelligent inbound and outbound traffic redirection while completely eliminating the complexities of traditional routing protocols

Provides on-demand scalability up to 16Gbps

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24*7 Availability
Traffic redirection across operative links for 24/7 access, providing full application and business continuity Prevent downtime due to ISP failure and WAN black-holes
Headquarter Local Network Corporate users ISP 1

High Availability LinkProof

ERP, CRM, email, Web servers Routers

ISP 2

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Business-Oriented Scalability
Mission-critical applications (web-based ERP) are redirected via the high SLA & secure line Non-critical applications (web browsing) are redirected via the non-SLA line Easily & cost effectively add bandwidth while increasing site availability & performance Virtualize your service provider, making them transparent - allows for better price negotiations & carrier independence Limit or block non-business critical traffic (e.g. P2P, streaming, downloads)

Headquarter Local Network Router Corporate users No SLA

HTTP for Web browsing ISP1 Low cost DSL lines can be aggregated for simple and cost-effective business scalability

ISP 3 LinkProof

ERP, CRM, email, Web servers

High SLA 99.99% Router ISP2 HTTP for ERP / CRM

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Optimal Remote Application Delivery

Traffic redirection across best performing links for fastest delivery of critical application end-to-end Ensure employee and end-user QoE Based on Radwares Proximity patented technology
Headquarter Local Network Corporate users www.site.com ISP 1

100 ms

Link optimization LinkProof www.site.com ERP, CRM, email, Web servers

ISP 2 Checks availability, proximity, response time & load of each connection

300 ms

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LinkProof Product Line

Broadest solution multi-WAN link load balancing offering in the market Fits any size organization Offers reliable, scalable, cost-effective WAN connectivity
Data centers

Large universities
Small-to-large-sized enterprise HQs Remote locations and branch offices For more information on LinkProof, please refer to our white paper

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LinkProof Market Segment Positioning

Throughput licenses:
LP 108 up to 100Mbps LP 208 up to 200Mbps LP 1008 up to 1Gbps LP 2008 up to 2Gbps LP 4008 up to 4Gbps

Throughput licenses:
LP 8016 up to 8Gbps LP 12016 up to 12Gbps LP 16016 up to 16Gbps

Throughput licenses:
LPB 5 up to 5Mbps LPB 25 up to 25Mbps LPB 50 up to 50Mbps

50M 100M

4G

8G

16G

Throughput (bps)
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LinkProof Benefits

Reliable and continuous Internet access Fastest possible content delivery for networks with multiple Internet connections Easily & cost effectively add bandwidth while increasing site availability & performance Service provider transparency - better price negotiations & carrier independence Business-oriented link scalability Broadest offering with on demand scalability: Strongest multi link load balancing product in the market Meets any bandwidth need and budget Single platform fits current and future needs
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Case Studies

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Case Study De Persgroep

Customer Overview
De Persgroep NV is a Flemish media company owned by the Van Thillo family. This large media group is an online, print and broadcast media group, active throughout Benelux. In 2008, it served approximately 3.5 million newspaper readers and 600,000 daily online visitors. De Persgroep has numerous web portals and 5 decentralized printing facilities all managed from datacenters based in Brussels.

Business Needs
Continuous connectivity to support the 600,000+ daily online visitors to its portals. Reliable high-bandwidth services, with 24/7 data links to its multiple printing plants. If connectivity is lost, printing is either delayed or halted, incurring huge losses for the company. Needed a solution that would enable them to dynamically use the best priced available bandwidth, without compromising connectivity or quality.

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Case Study De Persgroep

Radwares Solution
Two LinkProof 2016 in active-standby configuration Active-active link configuration aggregate throughput 1.2Gbps Load balance both inbound and outbound traffic

Solution Benefits
Guarantees 24/7 availability, uninterrupted communication between the datacenters and the printing facilities, and giving visitors quick access to the companys numerous portals.

Minimizes their investment in connectivity by maximizing their link utilization with no integration costs incurred and upgrades only when necessary.
Facilitates adding bandwidth in a cost-effective manner. Enables them to leverage a powerful negotiating position with ISPs in order to achieve the most attractive cost schemes for their connectivity.

Allows mixing and matching different offerings and route the traffic through the link that has the most convenient cost model.

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Simplified Configuration De Persgroep

Main Data Center

Router

Remote Printing Facility

1Gbps

Web Portal

Internet Router
1Gbps

2* LinkProof 2016

Firewall

Oracle Application Servers

Remote Printing Facility

Microsoft Dynamics

By selecting Radwares LinkProof multi-homing solution, we are able to add bandwidth in a cost-effective manner. LinkProof meets our needs as it eliminates bottlenecks while intelligently delivering 24/7 link availability. Luc Verbist, IT Director. De Persgroep.
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Case Study New York Law School

Customer Overview
One of the oldest independent law schools in the United States, was founded in 1891
New York Law has 1500-2000 students and 500 faculty members Offers a choice of 8 different academic centers, as well as full-time or evening classes New York Laws campus covers 4 buildings, located in the heart of lower Manhattans TriBeCa neighborhood

New York Laws campus is connected to the Internet with two 15Mbps WAN links.

Business Needs
24*7 uptime of connectivity to internet 24*7 access to schools Blackboard e-learning system, VPN, and hosted email service Fast and reliable connectivity to the Internet for all students and faculty members Upgrade of data center connectivity solution from single to multiple WAN links High availability of WAN links with transparent link switching

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Case Study New York Law School

Radwares Solution
Two LinkProof 50 in active-standby configuration Active-active link configuration Load balance both inbound and outbound traffic: e-learning, VPN, email, etc.

Solution Benefits
Guarantee e-learning system is continuously up, even when one of the WAN links fails
Enables the college to host email server for students and faculty members, with guaranteed 24*7 uptime Supports hosting of new applications, as the need arises Greatly improved student and faculty member satisfaction

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Simplified Configuration New York Law School

Data Center

Router Paetec 15Mbps

Web, Email & Portal Servers Database Servers 2 x LinkProof 50

Internet
TWTC 15Mbps Router Firewall Blackboard Servers

Since we installed LinkProof, our students and faculty have been able to conduct day-to-day activities and research without any interruption, it has allowed us to offer expanded web hosting capabilities, which has resulted in greater streaming and cloud computing opportunities, and a higher level of user satisfaction. Joseph Compagno, Director of Strategic Infrastructure Development, New York Law School

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LinkProof ROI

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Cost of Downtime & Active-Backup Links

Large company with single data center in the HQ

The data center has two Internet lines:

Active T3 flat rate of $3K per month for 45Mbps* Backup DSL flat rate of $500 per month for 6Mbps*

By introducing a pair of LinkProof devices, it is possible to switch to a

connectivity solution which:

1. 2. 3.

Allows both lines to be active. Has zero downtime. Offers business-oriented scalability.

4.

Provides a total potential BW which is higher than current connectivity solution.

If an ISP fails, total active BW matches potential BW.

5.

The prices of connectivity are examples only and may vary between regions

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Customer Profile
Project life cycle (years) 3

Downtime & Connectivity Cost/Year

Cost of down time in HQ / Hour Yearly downtime in hours Connectivity cost/month T3 $3,000 $50,000 9 $3,500

$492,000

DSL (6MB)

$500

Total cost with LinkProof/Year

Cost of down time in HQ/hour
Yearly downtime in hours Connectivity cost/month T3 DSL (6MB) $3,000 $500

$79,748
$50,000
0 $3,500

2 LinkProof 208 devices with Certainty Support Level 3

$37,748

Project costs saving/month ($)

$35,243

Costs saving for total project (%)

LinkProof ROI/months
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86%
2

Cost of Downtime Enterprise with Branches

Large online retail company with 1 data center and 3 manufacturing

facilities:

The data center has a T3 internet line - flat rate of $3K per month up to 44Mbps* Each branch has a T1 internet line - flat rate of $1K per month up to 1.5Mbps* Company yearly revenue is $140M Total cost of yearly downtime - $1.4M**
Cost of yearly downtime of the data center - $1.26M Cost of yearly downtime per facility due to loss of employee productivity - $140K

By introducing LinkProof devices, it is possible to switch to a

connectivity solution which has a lower cost and higher scalability:

In the data center 2 active T3 lines from 2 ISPs total cost is $6K In each facility 2 active lines (one T1 and one DSL) from 2 ISPs total cost $1.5K The solution provides link HA and scalability for the data center and all branches

* The prices of connectivity are examples only and may vary between regions ** Infonetics research 2006
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Customer Profile
Project life cycle (years) Number of manufacturing facilities Number of datacenters 3 3 1

Downtime & Connectivity Cost/Year

Cost of down time in HQ/hour Cost of down time in manufacturing facility/hour $45,000 $5,000

$1,472,000

Yearly downtime in hours

Connectivity cost in HQ/month T3 Connectivity cost in manufacturing facility/month T1 $1,000 $3,000

28
$3,000

$1,000

Total cost with LinkProof/Year

Cost of down time in HQ/hour Cost of down time in manufacturing facility/hour Yearly downtime in hours Connectivity cost in HQ/month T3 T3 Connectivity cost in manufacturing facility/month T1 DSL (6MB) 3 LinkProof 25 devices with Certainty Support Level 3 2 LinkProof 1008 devices with Certainty Support Level 3 $1,000 $500 $24,780 $42,468 $3,000 $3,000 $4,500 $45,000 $5,000 0 $6,000

$193,248

Project costs saving/month ($) Costs saving for total project (%) LinkProof ROI/months

$108,146 88%
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1.58

Summary

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LinkProof Maintains 100% Connectivity

In VoIP traffic tests of 100 concurrent calls, LinkProof Maintained 100% of VoIP connections when a simulated Primary WAN outage automatically switched calls to a Secondary WAN link

http://www.radware.com/content/document.asp?_v=about&document=7500

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LinkProof Market Leadership

LinkProof was the industrys first-to-market WAN optimization product LinkProof is a field-proven solution with the widest deployment globally, covering thousands of installations LinkProof has the widest range of products with on demand scalability from 5Mbps to 16Gbps. LinkProof offers unique, patented link optimization technology LinkProof, since initial release, has been the recipient of numerous industry awards and certifications

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Sample Customers

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Why LinkProof
Unique, patented technology provides the best multihoming solution on the market LinkProofs product line offers the widest range of deployment options to address all and future market connectivity needs from 25Mbps to 16Gbps bandwidth Provides true investment protection, same on-demand platform for all current and future business needs. Industry-differentiated capabilities for economical application-based link management, optimization and LinkProof on demand link scalability Keeps Your Traffic Offers customers an award-winning solution for maximum link availability, optimal link performance, and assured link security Field-proven solution with the widest deployment globally, covering thousands of installations

Flowing!

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