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About Us

IGI Market Care, an extended hand of Infotech Global, headquartered in Piscataway, NJ. Offering services to various fortune 500 companies in the areas: Software engineering and development
Enterprise Knowledge Management Test and quality assurance Research and data collection Business intelligence

Domain Expertise: Technology, Healthcare and Financial Services

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Our Global Reach

US| Austria | Denmark |France |Germany |Greece |Italy |Netherlands |Poland |Romania |Russia |Spain |Sweden |Turkey |UK | Hong Kong |India |Indonesia |Japan |Malaysia |North Korea |Philippines |Singapore |Taiwan |Thailand |Vietnam | Australia | New Zealand

New Delhi |Bangalore |Mumbai |Chennai Ahmadabad | Kolkata | Hyderabad | Ludhiana

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Our Leaders & Experts


INFOTECH GLOBAL Inc. Arthur Kapoor Founder & Chairman

IGI HEALTH

IGI MARKET CARE

Sita Kapoor CIO

Lee Barrett CEO

Sunil Sachdev CEO

Team is backed by talented individuals, experts and consultants on panel from US and India to meet the growing business demands of the Market Research Industry, Healthcare, Financial Services, Government, Manufacturing, Media, Telecommunications, Insurance and Reinsurance
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Technology & Industry Affiliations

Software Program Business Partner

Sun Microsystems Developer Sun Microsystems Solution Provider

Oracle Partner

Vital Integration Partner Enabling Payments between Merchants and Acquirers

Partner Segue Software Global Silk Elite Partner Solutions Provider Member Reseller and Solution Provider Member Development Alliance Partner

Member

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Our Industry Focus

Automotive Media Consumer FMCG

Healthcare

Travel & Leisure

Technology

Finance

Political & Social


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Energy & Utilities


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Our Expertise & Services


Primary Research Qualitative
Quantitative Online

Secondary Research Market Research Insights & Consulting Survey programming Data analysis and processing Dashboards In-field Data collection Online panels CATI

Technology Solutions

Research operations services

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Research & Insights Services


Packaging Study Retail / Channel Audits Stakeholders Satisfaction Measurement Mystery Shopping Market Sizing And Opportunity Assessment Media & Web Habit Assessment 360 Degree Profiling And Segmentation Ethnography Usage & Attitude Perception Audits Buying Behavior and Purchase decision making Brand Health Monitoring & Measurement Brand Equity & Positioning Brand / Product Development Competitive Benchmarking Concept Testing Evaluation Of Promotion Schemes/Incentives Advertising Effectiveness, Ad Pre and Post Tests Product Penetration Study Consumer Panels Trend Spotting Pricing Strategy Focused Group Discussions In-depth Interviews Face To Face Quantitative CATI and CAPI Online Surveys Ethnography, Observations And Immersions Secondary Or Desk Research

We work with our clients for arriving at most suitable strategy and customized solutions for addressing their business problems

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Our Operations Strength


Online Panels
32%

Global CATI
International 50 seater CATI centre All major languages/countries covered 50,000+ English interviews and 5,000+ multi-lingual interviews (French/German/Spanish/Portu guese etc) Ability to reach to B2C and B2B respondents, across all major industry verticals Robust project management Strong focus on quality and training Stringent data security

Panel Base 87,934


1% 2% 1% 7% 7% Male 68%

Female

13-17 year olds 18-24 year olds 25-34 year olds 35-44 year olds

28%

45-54 year olds 55-64 year olds 54% 65+

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Our Clients

Member

VeriSign Partner

Software Program Business Partner

Member

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IGI Market Care Team


Sunil Sachdev CEO

Kavita Gupta (Head-Research)

Marketing & Operations

Bhoorender Panwar (Head Business Development) (Operations- F2F )

Technology solutions Online survey & programming

Ashwani Sharma (Business Manager CATI)

Krishnaleena Sarkar (Senior Researcher)

Gagarin Goswami (Assistant Manager)

Ashoo Sharma (Assistant Manager CATI Operations)

Team is backed by talented individuals, experts and consultants on panel from US and India to meet the growing business demands of the Market Research Industry, Healthcare, Financial Services, Government, Manufacturing, Media, Telecommunications, Insurance and Reinsurance
Detailed team profiles are included as Annexure

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Please visit us at www.igimarketcare.com

THANK YOU!

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Our Team

Annexure

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Sunil Sachdev
Chief Executive Officer Sunil has over 25 years of experience across business and marketing and has been on board of Infotech Global India Ltd as a Director since 2007. Sunil is leading IGI Market Care, the MR company of Infotech Global India for more than a decade since its inception. In past Sunil has worked in Marketing functions including Brand management with various companies like Voltas Ltd, Orson Electronics Ltd, Blue Star Ltd, Maratz Ltd, Thakral Computers Ltd He graduated with a Bachelors degree in Mechanical Engineering in 1980 from Bangalore University and then went on to do Marine Engineering from Directorate Marine Engineering Training (DMET) Bombay, and later a Diploma in Business Management from Bombay University. In 1996 he was nominated to participate in Executive Development Program initiated by Indian Institute of Management, Ahmedabad (IIMA) by his then Employer Blue Star Ltd. Sunil has traveled extensively across Asia Pacific, Europe and US while working with many Blue-chip projects and clients, and is fairly exposed to Markets abroad and the client expectations.

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Kavita Gupta
Head-Research
Kavita has over 12 years of experience in market research and consulting with specialization in Qualitative Research. She also has background in quantitative , business consulting, motivation based training and consumer behavior. Her key strengths include power of interpretation. Her deep understanding of theoretical and psychological models such as ethnography/ immersions, Hofstede, Archetype based researches help provide strategic counsel to clients. Kavitas experience ranges across leading researches for message development & communication strategy, attitude and perception studies, brand equity, market entry strategy and deep understanding of employees and consumers. Her sector specialization is across FMCG, media, telecom, technology, consumer durables, automotive, education, chemicals and petrochemicals and hospitality. She has worked with domestic and international clients like Thomson Reuters, ISB, Syngenta, Microsoft, Spice, Dabur, ICI Dulux, Combe, IMF, Ford, Tata,GE, Philips, Samsung, FCB Draft Ulca, Times of India, TNS, HT, Fever FM, Reckitt Benckiser, Airtel, Ford,GPI, Louve Hotels, Nokia, Salora, Johnson Diversy, MasterCard, Mint, BT, UB, Sanofi, UTV Bloomberg, MakeMyTrip.com, Indian Oil, Essar, DBOI, SBI, Asia Insights, Jubilant Organosys, Sunbeam Auto, KSTDC and Eastman Chemicals. Prior to joining IGI Marketcare, Kavita was Director Insights and core member of leadership team for Penn Schoen Berland South Asia. In the past, she has worked with various, high profile marketing research & consulting firms in India including Genesis Burson-Marsteller, Synovate, TNS India, Market Pulse and Industrial Development Services. She is holding First Class Masters Degree in Sciences from University of Delhi, PGDBA from Symbiosis, Pune, Advanced Certificate in Facilitation & Sales from Leadership Management International, Texas, USA( worlds largest professional development company.)
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Bhoorender Panwar
Head Business Development Bhoorender has over 8 years of experience in International Business Development in the IT / ITES industry. Bhoorender has rich experience from his previous stints, developing and servicing clients and he shoulders the responsibility for heading the Sales efforts across the globe for IGI Market Care. He is also responsible for developing new markets of service delivery for IGI Market Care and is the key contact for partner selection for face to face field operations. Prior to IGI Market Care, he was based in Singapore with Market Xcel. He has worked with Majestic Market Research, Equinox Global (an I-flex company), NIIT Ltd. and Springboard Research.

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Ashwani Sharma
Business Manager CATI Services Ashwani has around 10 years of experience in Primary Market Research, Consulting and Outsourcing for clients in the Americas, Europe and APAC region. His diverse experience and global business network are invaluable in helping clients identify business opportunities in markets worldwide, and analyze their current business processes to determine strategies to improve efficiency and optimization. Before joining IGI, Ashwani has worked with leading market research firms including Exevo, Innovazions at senior positions. He has a rich experience of working on various industry verticals like Telecom, Information & Technology, Banking & Finance, Healthcare & Pharmaceuticals, Automobiles, Social Media & Government for clients like Bank of America, Citibank, Wells Fargo, HSBC, HDFC, Blue Shield of California, Nokia, Volkswagen, JD Power, Verizon, Tata Telecom, ITC, Schneider Electric India etc.

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Gagarin Goswami
Assistant Manager Business Development Gagarin has a total experience of over 6 years in IT and Market Research. He plays a key role in business development and managing technology solutions for IGI Marketcare including the survey development cycle and refining various processes in the system. His inclination towards information technology combined with market research helps him be innovative and be a solution provider. He is flexible and understands his client needs. He has exposure to various industry verticals like Information & Technology, BFSI, Telecom, Automobiles and brands like IBM, Nokia, GSK, Microsoft, DB, Scotland Police, Samsung, Coca Cola. Previous to IGI Market Care, he has worked with Mckinsey and help them set up a service line for employees to undergo training modules. He has also worked on web applications in the initial days of his career and developed softwares/ web applications for various markets such as NGOs, Libraries, Publication houses, Colleges, Schools, Fashion houses etc. One of the key software developed by him is the retail management software including order management, payment processing, and customer service.

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