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channel, a link of intermediaries performing independent functions , between the manufacturer & the customer
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Providing services Platform for promotions Breaking bulk Offering credit Offering assortments
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Types of channels
0-level 1-level 2-level 3-level Manufactur Manufactur Manufactur Manufactur er er er er Wholesaler Wholesaler Retailer Retailer Retailers
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Jobbers
Evaluate alternatives
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What is Wholesaling?
All activities involved in selling goods/services to those who buy for further sale
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Functions of a wholesaler
Selling & promoting Assortment Bulk breaking Warehousing Transportation Financing Risk bearing Market information
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Types of wholesalers
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What is Retailing?
Click to edit Master subtitle style
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Formats of Retail
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Ownership
1. Private carrier
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