ORGANISATION STUDY

BY
AKSHAY S. PULIMOOTIL FM-809

INDUSTRY ANALYSIS
The Direct To Home (DTH) broadcast service industry. Emerging industry, began in 2003. The industry has limited number of players. Catering to 44 million subscribers.

COMPANY PROFILE
Owned by Videocon Industries Limited. Began operations in July 2009. Started pan India services in February 2010. Headquartered at Mumbai. Has manufacturing unit at Aurangabad.

COMPETITOR ANALYSIS
The major players in the DTH industry are: Dish tv Big tv MARKET SHARE SUN DIRECT TATA SKY Airtel digital 8% 17% AIRTEL 21% Tata sky Sun direct
BIG TV 10%

DISH TV 24%

D2H 20%

Market share of the players in the DTH industry as on third quarter of 2011-12:

OBJECTIVES OF THE STUDY

To understand the organization as a system. Practical knowledge of the application of the management theories.

To have a real life industrial experience.

To familiarize with the day to day activities. To study the interdependence of the various departments.

FUNCTIONAL ANALYSIS
The image shows the organization structure of videocon d2h:

FINANCE DEPARTMENT
Structure of the department: Major functions of the department:

MARKETING DEPARTMENT
Structure of the department: Major function of the department: Brand management Communication

HUMAN RESOURCE DEPARTMENT

Structure of the department:
Major functions of the
department: Operations Recruitment Training and Development Compensation and Benefits Payroll Human Resource Information System Communication Employee Engagement

CUSTOMER SUPPORT DEPARTMENT

Structure of the department: Major functions of the department:

CUSTOMER CARE DEPARTMENT

Structure of the department: Major functions of the department:

SALES DEPARTMENT
Structure of the department: Major functions of the department: Managing the 24 circles Preparation of Extraction Report

SWOT ANALYSIS
Strengths:

A highly dedicated team of employees.

A highly advanced research and development department. A highly efficient team of onsite engineers. Wide network of NEXT and PLANET M Retail outlets. Weakness:

Lack of flexibility due to a highly centralised management of

funds. The company did not have a strong promotional activity.

SWOT ANALYSIS
Opportunity: Complete digitisation of television broadcasting by 2014. A potential 3d HD market.

Highly dynamic technological environment.

Threat: Highly competitive market with strong players. Lack of acceptance in southern India.

OBSERVATIONS AND CONCLUSIONS

Observations: Player in a highly competitive industry. Highest month on month growth rate in the industry. Follows a centralized system of management. Places immense importance on job and customer satisfaction. Conclusions: Emphasis on performance. Unique organization culture. Highly innovative.

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