Sparro & Jack Nimble has won AdNews Digital Agency of the Year. This is the second time for Jack Nimble, before it became part of Sparro. “In a tightly contested category, Sparro & Jack Nimble was the all-round winner with strong commercials and an e

The AdNews Best Use of Data in Campaign Planning (Sponsored by OMA) went to Mindshare’s Winning the Game for Kayo Sport for client Streamotion. “This campaign hit the criteria on the head,” the judges said. “The judges were impressed by the strong pe

Salvos Stores is the Marketing Team of the Year, sponsored by Boomtown. “Judges were impressed with the resourcefulness of the Salvos team of just three fulltime and one part time person. And how they empowered their vision through the organisation,

Employer of the Year (headcount over 75) sponsored by Samsung Ads has been won by Howatson+Company. “This agency’s retention rate, high NPS score and thoughtful investments into L&D impressed the judges as they truly felt every employee at the agency

The AdNews Game Changer Award (sponsored by Amazon Ads) has been won by The Monkeys, part of Accenture Song. “The Digital Nation campaign, on behalf of Tuvalu, a low-lying Pacific nation at risk of becoming the first country to be submerged by rising

The Media Campaign of the Year is Flipvertising by CHEP Network. “The campaign doubled down on digital to create a compelling contextual media buy that engaged consumers and 'flipped' the advertising rulebook,” the judges said. This campaign broke ta

Howatson+Company, a young agency started in 2021, with a defining value of “care fiercely”, has been named Creative Agency of the Year. The agency’s work I’m Dying Inside: A modern period drama for Modibodi, set the benchmark for how brands should sh

I'm Dying Inside is the AdNews Social Media Campaign of the Year from Howatson+Company for Modibodi. “This campaign nailed being culturally relevant to their audience while achieving great results,” the judges said. “The judges were impressed that th

The AdNews Effectiveness Award (sponsored by Google) has been won by Howatson+Company. A shout out to all marketers for great work. The judges were challenged by the high quality of submissions, saying this was one of the hardest categories to choose

The PR Agency of the year is Thinkerbell. “Thinkerbell presented an incredibly strong body of client work alongside people and culture programs such as a Pot Of Gold grant for employees,” the judges said. Thinkerbell describes itself as an independen

The new award, Best Use of AI, has been won by Howatson+Company with EXHIBIT A-i. “The campaign not only demonstrated the capabilities of AI through an advertising lens, but as a powerful vehicle for purpose, CSR and public policy,” the judges said.

The Adnews Best Use of Content (Sponsored by SEVEN) award has been awarded to The Monkeys, part of Accenture Song, for the campaign, The First Digital Nation, The Government of Tuvalu. “The content delivered on strategy, execution and proven results

The Media Store is the winner of the AdNews Employer of the Year (headcount under 75) sponsored by Samsung Ads. “This agency demonstrated a deep understanding that people are at the core of their business, even through an agency rebuild,” the judges

This Is Flow has been named Media Agency of the Year for the second year in a row. “The agency's exceptional growth, staff retention and commitment to people stood out alongside the development of strong client solutions and strategies,” said the jud

Flipvertising for Samsung Australia by CHEP Network has won the AdNews Ad Campaign of the Year. “This campaign flipped traditional advertising on its head with a deep understanding of how to engage digital communications for a demographic that's noto

The AdNews Social Responsibility/Pro Bono Award has been won by HERO with the campaign Through Their Eyes, Maybelline. “This campaign’s strategy punched above its weight against what it set out to achieve, delivering admirable reach and creating tang

Howatson+Company has been named Independent Agency of the Year for the second year in a row. “This is a young agency started in 2021 whose quality of work continues,” say the judges. “And it has a commitment to remain small, not to over expand, to be

The digital agency describes itself as pushing industry boundaries to define what better looks like and how it can be measured in a digital environment. The judges were impressed by the agency’s use of data and analytics to drive growth and deliver a

Voice of the Sea by Innocean for the Australian Marine Conservation Society is the winner of the Small Budget Media Campaign of the Year (Less than $500,000) - Sponsored by Audience360. “This campaign’s media approach brought to life a creative idea

The AdNews Diversity Award has been won by Innocean for Show Up For IWD. “Every phase of the campaign was designed to be shared, creating impressive reach and engagement metrics to deliver an important message,” said the judges. One in two men think

Melinda Geertz, with an almost four decade career with the one agency, Leo Burnett, was inducted in the Advertising Hall of Fame at the AdNews Agency of the Year Awards Long Lunch at the SCG, Sydney. “This is recognition that I would never, in my wil

The brief for the campaign by Thinkerbell and UM media was to compel people to "live life like beer depends on it", as beer’s survival really does depend on how we treat the planet. The spot features a beer drinker, detailing the detrimental effects,

This a pivotal time to create tourism campaigns, as the world reopens for travel. The agencies have done a great job at reaching multiple demographics. Tourism campaigns are one of the most challenging briefs going. A long checklist of things to tick

Through the elevator doors on level four, you arrive at Thinkerbell’s new North office, but unlike typical offices, guests are greeted by two front doors, one green and one pink. Which would you pick? The measure door which is green? Or the magic doo

Faulks, having previously served as a director at KPMG, was brought in to revitalise the 94-year-old industry body, something that Martin Brown, chair of the AANA, said he was “extremely well placed” to do. Faulks joins AANA with a strong balance of

Everyone in Martin Brown’s industry (he is general manager at Nestlé Oceania) has supply chain issues, with the topic of conversation pallets of goods and a shortage of talent. However, now there’s something different. Brown, the chair of the AANA (A