Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

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Ensure mainstream market domination by strategically marketing your high-tech product.

Taking your high-tech product into the mainstream market can be achieved with the right marketing strategies. The key to success is a good understanding of how to transition from an early market that’s dominated by technologically savvy customers to the highly pragmatic buyers who will make up the bulk of your sales later on. The gap between these two sets of customers is so deep that author Geoffrey A. Moore calls it a chasm. This Snapshot is about how to cross that chasm successfully.

Citiți acest Snapshot dacă:

  • Need to plan the launch of a high-tech product and don’t know where to start
  • Are interested in the secrets to dominating the mainstream market
  • Want to understand the differences between early adopters and mainstream buyers
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