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Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs

Perspective cheie de la Ken Kocienda

Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs

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A former Apple engineer reflects on the secret to the company’s creative strategy under Steve Jobs.

Few dispute that Apple’s products are the most intuitively designed, carefully crafted, and fun to use in the consumer technology industry. But how do they create such well-designed products? Designer Ken Kocienda worked at Apple from 2001 to 2016, during which time the company made some of the most important products in its history. In “Creative Selection,” he explains the revolutionary design methodology Apple used to make inventive and intuitive software that billions use every day.

Citiți acest Snapshot dacă:

  • Want to get better at creative design, innovation, or problem solving
  • Are interested in the history of Apple
  • Enjoy learning about what makes some organizations better innovators than others
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Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs

Acțiuni carte

Începeți să citiți

Informații despre carte

Perspective cheie de la Ken Kocienda

Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs

Evaluări:
Lungime: 8 minute
A former Apple engineer reflects on the secret to the company’s creative strategy under Steve Jobs.

Few dispute that Apple’s products are the most intuitively designed, carefully crafted, and fun to use in the consumer technology industry. But how do they create such well-designed products? Designer Ken Kocienda worked at Apple from 2001 to 2016, during which time the company made some of the most important products in its history. In “Creative Selection,” he explains the revolutionary design methodology Apple used to make inventive and intuitive software that billions use every day.

Citiți acest Snapshot dacă:

  • Want to get better at creative design, innovation, or problem solving
  • Are interested in the history of Apple
  • Enjoy learning about what makes some organizations better innovators than others
Ce este un Snapshot?Aflați mai multe