- DocumentMORRIS, P. Sean. the Economics of Distinctiveness - The Road to Monopolization in Trademark Lawîncărcat deAndré Lamin
- DocumentLUNNEY JR., Glynn. Trademark Monopoliesîncărcat deAndré Lamin
- DocumentKELLER, Kevin Lane. Branding and brand equity.încărcat deAndré Lamin
- DocumentKELLER, Kevin Lane. Brand synthesis - the multidimensionality of brand knowledgeîncărcat deAndré Lamin
- DocumentERDEM, Tulin; SUN, Baohong. An empirical investigation of the spillover effects of advertising and sales promotions in umbrella brandingîncărcat deAndré Lamin
- DocumentERDEM, Tulin. An empirical analysis of umbrella brandingîncărcat deAndré Lamin
- DocumentERDEM, Tulin; SWAIT, Joffre; VALENZUELA, Ana. Brands as Signalsîncărcat deAndré Lamin
- DocumentERDEM, Tulin; SWAIT, Joffre; LOUVIERE, Jordan. the Impact of Brand Credibility on Consumer Price Sensitivityîncărcat deAndré Lamin
- DocumentERDEM, Tulin; SWAIT, Joffre. Brand credibility, brand consideration and choice.încărcat deAndré Lamin
- DocumentSZTAJN, Rachel. Terá a Personificação Das Sociedades Função Econômicaîncărcat deAndré Lamin
- DocumentReflexões epistemológicas sobre o direito e a prática da pesquisa jurídicaîncărcat deAndré Lamin
- DocumentFreeman - Stakeholder Theory of the Modern Corporationîncărcat deAndré Lamin
- DocumentEduardo Marchi - Guia de Metodologia Jurídicaîncărcat deAndré Lamin
- DocumentEspanha 2010 - Mauro Betingîncărcat deAndré Lamin