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Statistics for Management - Course Case Map

Organizational Behavior - Course Case Map

Operations Management - Course Case Map

Marketing Research - Course Case Map

Marketing Management - Course Case Map

Human Resource Management - Course Case Map

Consumer Behavior Course Case Map

Marketing Research Course Case Map

Case View with Prince Khanna - Social Media Influencer Marketing

Case View with Saurabh Doshi - Facebook’s Bandstand

Case View with Rajat Gandhi - P2P Lending in India

Case View with Lucas Bianchi - P2P Lending in India

Case View with Shankar Vaddadyi - P2P Lending in India

Case View with Ankita Sheth - Online Budget Hotels

Indian Sexual Wellness Industry

Indian Sexual Wellness Industry

Indian Sexual Wellness Industry

Managing Brand Equity in the Digital Age

Hector Beverages’ Paper Boat

Digital Green

Colgate’s Slimsoft Charcoal Toothbrush in India

IIM Lucknow’s Manjunath Shanmugam

IIM Lucknow’s Manjunath Shanmugam

IIM Lucknow’s Manjunath Shanmugam

IIM Lucknow’s Manjunath Shanmugam

IIM Lucknow’s Manjunath Shanmugam

Better Work @ Better Designed Office?

Chandrika Pasricha's Flexing it

Brand Mascots

Managing Brand Equity in the Digital Age

The Debacle and Revival of Nestlé India’s Maggi

Turbulence at AirAsia India

Minnat Lalpuria’s 7Vachan the Wedding Consultants’ - ABSTRACT

Sourcing Dilemma in Supply Chain

John Paul Publishers

Is He a Trainer or an Agent of Our Organization?

Bajaj V

Aamir Khan's ‘Intolerance’ Comments

Value Accretion/Dilution in Business Combinations

Netflix’s Entry into India

The Electrode Gamble (A, B)

The Walt Disney Strategic Acquisition for Achieving Creativity - ABSTRACT

When a “Shock Becomes a Source of Inspiration - ABSTRACT

Workplace Deviance

Indian Online Classifieds Market

Who is Right Here?

Synergic Advantages of Mergers & Acquisitions - A Case Study on Private Sector Banks in India

Successful and Significant

Strategic Leadership