Încărcări
Chapter 17 - Communicating Value (Part 1) 0% au considerat acest document utilChapter 15 0% au considerat acest document utilManaging Brands Over Geographic Boundaries and Market Segments 0% au considerat acest document utilChapter 18 and 20 - Managing Mass & Personal Communications 100% au considerat acest document utilMeasuring Sources of Brand Equity: Capturing Customer Mindset 0% au considerat acest document utilDeveloping A Brand Equity Measurement and Management System 100% au considerat acest document utilChapter 16 - Pricing Strategy 0% au considerat acest document utilChapter 14 - Designing and Managing Services 0% au considerat acest document utilFlipkart - Grappling With Product Returns Case Study 0% au considerat acest document utilChapter 13 - Setting Product Strategy 0% au considerat acest document utilChapter 17 - Communicating Value (Part 2) 0% au considerat acest document util