- DocumentChapter 5 - Demographic Dimensions of Global Consumer Marketsîncărcat deDeng Kheng
- DocumentChapter 11 - Place & Development of Channel Systemsîncărcat deDeng Kheng
- DocumentChapter 21 - Developing Innovating Marketing Plansîncărcat deDeng Kheng
- DocumentChapter 22 - Ethical Marketing in a Consumer-Oriented Worldîncărcat deDeng Kheng
- DocumentChapter 19 - Implementing and Controlling Marketing Plans_evolution and Revolutionîncărcat deDeng Kheng
- DocumentChapter 18 - Price Setting in the Business Worldîncărcat deDeng Kheng
- DocumentChapter 17 - Pricing Objectives & Policiesîncărcat deDeng Kheng
- DocumentChapter 6 - Behavioral Dimensions of the Consumer Marketîncărcat deDeng Kheng
- DocumentChapter 4 - Evaluating Opportunities in the Changing Marketing Environmentîncărcat deDeng Kheng
- DocumentChapter 3 - Focusing Marketing Strategy With Segmentation and Positioningîncărcat deDeng Kheng
- DocumentChapter 1 - Marketing's Role in the Global Economyîncărcat deDeng Kheng