Încărcări by Vincent Churchill

Chapter 20 The marketing mix price

Chapter 22 The marketing mix place

Chapter 9 Financing business activity

Chapter 13 Motivation at work

Chapter 12 Communication in business

Chapter 23 Factors affecting production

Chapter 19 The marketing mix product and packaging

Chapter 8 Cash flow planning

Chapter 5 Other influences on business

Chapter 11 Managing a business

Chapter 4 Government and economic influences on business

Chapter 14 Recruitment Training and human resources

Chapter 15 Employee and employer associations

Chapter 21 The marketing mix promotion

Chapter 25 Business in the international community

Chapter 7 Business Accounting

Chapter 6 Business costs and revenue

Chapter 16 The market and marketing

Chapter 17 Market research

Chapter 3 Forms of business organisation

Chapter 2 Types of business activity

Types of Business Organisation

TheMarketingMix-PromotionandTechnology

TheMarketingMix Product

TheMarketingMix Place

The Marketing Mix Price

Organisation and Management

Recruitment Selection and Training of Workers

Production of Goods and Services

Market Research

Marketing Competition and the Customer

Location Decisions

Government Economic Objectives and Policies

Marketing Strategy

Enterprise Business Growth and Size

Achieving Quality Production

Internal and External Communication

Environmental and Ethical Issues

Cost Scale of Production and Break Even

In Come Statements

Classification of Businesses

Business and the International Economy

Cashflow Forecasting and Working Capital

Business Objectives and Stakeholder Objectives

Balance Sheets

Analysis of Accounts