- DocumentSan Martín, S., Camarero, C. (2009). How perceived risk affects online buying. Online Information Reviewîncărcat de
Elvis Camdessus
- DocumentDay, G. S and Wensley, R (1988) Assessing Advantage A Framework for Diagnosing Competitive Superiorityîncărcat de
Elvis Camdessus
- DocumentKeynon, A and Mathur, S,S (2002) The Offering as the Strategic Focusîncărcat de
Elvis Camdessus
- DocumentGreenley et al (2004) Management processes in marketing planningîncărcat de
Elvis Camdessus
- DocumentValue creation architectures and competitive advantageîncărcat de
Elvis Camdessus