Ukhal Artur

MK 4

Istoria Absolut

1879 creat de Lars Olsson Smith n

Suedia

1979 lansarea pe piaa mondial

2010 ocupa locul 3 n lume ca marc de

buturi alcoolice

Identiti vizuale ale mrcii

Absolut
Forma sticlei diferit
Logoul este tip logotip

Principalele mrci ale

companiei Pernod Ricard
vodca - Absolut

whisky - Chivas Regal, Jameson, Ballantine's

coniac - Martell

Concurena
Principalul concurent este FINLANIDA

Forma sticlei asemntoare

Ambele se adreseaz la acelai segment de
consumatori

vs

Diferenierea fa de concureni

Diferenierea fa de
concureni

Extinderea
Din 1979 Absolut a nceput s produc vodc
cu diferite arome, cele mai noi fiind :

Absolut
Absolut
Absolut
Absolut
Absolut
Absolut
Absolut
Absolut

100 2007
MANGO 2010
ELYX 2010
WILD TEA 2010
ORIENT APPLE 2011
GRAPEVINE 2011
CHERRYKRAN 2012
CILANTRO 2013

Absolut Vodka: Absolut

Bottle


ENJOY ABSOLUT RESPONSIBLY
V mulumesc!

Bibliografie

http://
lpgenerator.ru/blog/2012/05/16/10-velichajshih-marketingovyh-kampanij-v
seh-vremen
/
http://www.adme.ru/absolut/absolutnaya-reklama-20436/
http://absolutunique.com.ua/
http
://alky.su/%D0%A1%D1%82%D0%B0%D1%82%D1%8C%D0%B8/%D0
%AD%D0%BD%D1%86%D0%B8%D0%BA%D0%BB%D0%BE%D0%BF%D0%B5
%D0%B4%D0%B8%D1%8F-%D0%B1%D1%80%D0%B5%D0%BD%D0%B4%D
0%BE%D0%B2/Absolut-%
D0%B8%D1%81%D1%82%D0%BE%D1%80%D0%B8%D1%8F
http://www.absolut.com/en/Collaborations/
http://www.ararat.kiev.ua/catalog/category/45/