Opinii, atitudini i comportamente ale

populaiei din oraul Trgu-Mure cu

privire la potenialul turistic al zonei

Braov, 2011

Introducere

Tema cercetrii pe care doresc s o realizez se numete Opinii, atitudini i

comportamente ale populaiei din oraul Trgu-Mure cu privire la potenialul turistic
al zonei.
Scopul acestei cercetri este de a identifica comportamentul locuitorilor oraului
Trgu-Mure cu privire la potenialul turistic al acestei zone deoarece potenialul
turistic are un rol important n dezvoltarea i diversificarea activitilor turistice.
Calitatea patrimoniului antropic deinut de municipiul Trgu-Mure st la
baza activitilor, inclusiv a celor turistice, fcndu-l inseparabil de fenomenul
turistic. Varietatea mediului antropic, calitatea i aspectul su estetic, constituie
resurse de baz pentru turism, n lumea de azi, tot mai omogenizat prin procesul
globalizrii economiei. ntre cadrul antropic i diferitele forme de turism exist
relaii reciproce complexe, de interdependen.
Totodat turismul poate reprezenta un mijloc de educaie, de lrgire a
orizontului de cunoatere i chiar de ridicare a nivelului de instruire ct i de
satisfacere a unor nervi psihici i sociali prietenie, asociere, demnitate, respect.
Turismul ndeplinete i anumite funcii n procesul de formare a personalitii
turistului, mai ales n cazul tinerilor.
Municipul Trgu-Mure are o ofert bogat n ceea ce privete activitile
specifice turismului. Alturi de activiti de recreere, populaia rezident i turitii
au la dispoziie o serie de obiective care pot fi vizitate pentru a cunoate istoria
locurilor i a populaiei care triete n acest zon.
Aezat ntr-o zon geografic deosebit, bogat ca diversitate cultural i de
relief, judeul prezint o serie de atracii turistice. Acesta dispune de un cadru
natural deosebit, ce i confer acestui teritoriu rolul de destinaie turistic de mare
atractivitate.

Definirea obiectivelor i ipotezelor cercetrii

Ipotezele generale ale cercetrii
Locuitorii municipiului Trgu-Mure sunt de prere c oraul are un potenial
turistic ridicat
Majoritatea

locuitorilor din municipiul Trgu-Mure tiu foarte bine localizarea

principalelor obiective turistice

O mare parte a locuitorilor din Trgu-Mure au vizitat de cel puin dou ori cele
mai importante obiective turistice
Cei mai muli dintre locuitorii oraului Trgu-Mure sunt mulumii de
promovarea turistic a acestei zone
Majoritatea populaiei din Trgu Mure cunoate principalele structuri de
primire turistic cu funciuni de cazare turistic.
n general populaia oraului Trgu-Mure este mulumit de infrastructura de
transport a oraului
Locuitorii municipiului Trgu-Mure consider c zona nu este valorificat
corespunzator din punct de vedere turistic.
Ipotezele statistice ale cercetrii
H0 : Ipoteza nul
H1 : Ipoteza alternativ
1) H0 : Cel putin 60% din locuitorii

municipiului Trgu-Mure sunt mulumii de

promovarea turistic a acestei zone.

H1: Mai puin de 60% din locuitorii municipiului Trgu-Mure sunt mulumii de
3

promovarea turistic a acestei zone.

2) H0 : Cel mult 30% din populaia oraului Trgu-Mure este de prere ca zona
beneficiaz de un potenial turistic ridicat.
H1: Mai mult de 30% din populaia oraului Trgu-Mure este de prere c
zona beneficiaz de un potenial turistic ridicat.
3) H0 : Cel puin 50% din locuitorii municipiului Trgu-Mure sunt mulumii de
infrastructura de transport a oraului.
H1: Mai puin de 50% din locuitorii municipiului Trgu-Mure sunt mulumii
de infrastructura de transport a oraului.
4) H0 : Cel mult 20% din locuitorii municipiului Trgu-Mure consider c zona nu
este valorificat corespunzator din punct de vedere turistic.
H1 : Mai mult de 20% din locuitorii municipiului Trgu-Mure consider c zona
nu este valorificat corespunzator din punct de vedere turistic.
5) H0 : Cel puin 80% din populaia oraului Trgu-Mure cunoate principalele
untiti de cazare turistic din zon.
H1: Mai puin de 80% din populaia

oraului Trgu-Mure cunoate

principalele untiti de cazare turistic din zon.

Obiective:

Aspecte de baz
Atitudinea populaiei
municipiului TrguMure cu privire la

ntrebrile cercettorului
1. Ct de bine valorificat
este zona?
2. Populaia din oraul Trgu-

Obiectivele cercetrii
Determinarea msurii n
care populaia oraului
Trgu-Mure cunoate

dezvoltarea turismului n

Mure este mulumit de

principalele obiective turistice

zona.

calitatea serviciilor oferite de

ale zonei

unitile de cazare din ora?

3. Ce prere au locuitorii

Determinarea prerii
locuitorilor oraului Trgu-

oraului Trgu-Mure despre

Mure cu privire la

infrastructura de transport?

infrastructura de transport

4. Care sunt elementele de

atracie turistic cele mai
importante n viziunea
populaiei municipului TrguMure?

Opiniile populaiei

1. Care este prerea

Determinarea msurii

oraului Trgu-Mure

locuitorilor municipiului Trgu-

care locuitorii municipiului

referitoare la gradul de

Mure despre site-ul oficial al

Trgu-Mure cunosc site-ul

promovare a zonei

oraului Trgu-Mure?

oficial al oraului.

2. Cunosc locuitorii municipiului

Identificarea prerilor

Trgu-Mure formele de turism ce populaiei oraului TrguMure despre oferirea de

pot atrage noi turiti n zon?
3. Care este prerea
populaiei municipiului Trgu-

pliante i brouri turistice

pentru promovarea municipiului

Mure n ceea ce privete

oferirea de pliante i brouri
turistice pentru promovarea
oraului?
Aspecte cu privire
1. Este mulumit populaia
la
populaiei

atitudinea din oraul Trgu-Mure de

investiiile turismului n zon?

autoritilor locale n
turism

n care populaia municipiu

oraului activitatea autoritilor locale n Trgu-Mure cunoate

Trgu-Mure cu privire ceea privete susinerea

la

Determinarea msurii

investiiile fcute n turism

de ctre autoritile locale.

2. Cunosc locuitorii oraului

Trgu-Mure principalele
investiii n turism fcute de

Chestionarul cercetrii
Universitatea Transilvania Brasov

Chestionar nr:

Facultatea de tiine Economice

Data:

Specializarea ECTS

Chestionar

Bun ziua! Numele meu este Adam Andreea si sunt student n anul III la
facultatea de tiinte Economice, specializarea Economia Comerului Turismului i
Serviciilor. n cadrul facultii realizez un studiu referitor la atitudinile, opiniile i
comportamentul populaiei din municipiul Trgu-Mure, cu privire la potenialul turistic
al zonei. V rog s avei amabilitatea de a-mi rspunde la cteva ntrebri.
Rspunsurile dumneavoastr sunt deosebit de importante pentru realizarea
acestui studiu. Va asigur de confidenialitatea raspunsurilor!
1. Considerai c oraul Trgu-Mure deine un poteial turistic ridicat? (v rog
s marcai cu X n csua corespunztoare rspunsului dvs)
o da
o nu
2. Ct de bine credei c este valorificat potenialul turistic al municipiului
Trgu-Mure?
Foarte slab valorificat

Foarte bine valorificat

6

3. Care este, n opinia dvs. cea mai important atracie turistic a regiunii?
o Biblioteca Teleki

o Cetatea Medieval

o Catedrala ortodox

o Palatul Culturii

o Palatul Toldalagi

o Alta (specificati).....................

4. Considerai necesar reabilitarea obiectivelor turistice din Trgu-Mure?

o Da
o Nu

5. Suntei mulumit de promovarea oraului Trgu-Mure ca destinaie

turistic?
_____________
Foarte mulumit
nemulumit

_______

_____________

Mulumit

Nici mulumit,

__________

______________

Nemulumit

Foarte

nici nemulumit

6. Considerai c avei vreo responsabilitate privind dezvoltarea turismului

n aceast zon?
o Da
o Nu
7. Cunoatei principalele uniti de cazare din municipiul Trgu-Mure?
o Da
o Nu

8. tii cum se ajunge la aceste unii de cazare?

o Da
o Nu

9. Cum credei c ai putea s v implicai n dezvoltarea turismului n

aceast zon?
...............................................................................................................................................

10. Sunteti muumit de infrastructura de transport din Trgu-Mure?

_____________
Foarte mulumit
nemulumit

_______

_____________

Mulumit

Nici mulumit,

__________

______________

Nemulumit

Foarte

nici nemulumit

11. Considerai a fi suficiente informaiile oferite de centrele de informare

turistic din ora?
o Da
o Nu
12. Ai accesat vreodata site-ul oficial al oraului Trgu-Mure?
o Da
o Nu
13. Cum ai evalua urmtoarele caracteristici ale site-ului oraului TrguMure?
Foarte bun

Bun

Nici/nici

Slab

Foarte slab

Impresia general
Uurin n navigare
Uurinta de a gsi
informaia dorit
Calitatea graficii

14. n ce msur considerai c autoritile locale se implic n activitatea

turistic din regiune?

Aciuni

de

turismului
Promovarea

dezvoltare
regiunii

la

n foarte

n foarte

mic

mic

mare

mare

msur

msur

msur

msur

Nici/nici

a
nivel

naional i internaional
Susinerea ntreprinztorilor

turism
Modernizarea infrastructurii generale
Sanciuni

pentru

poluarea

mediului

15. Cum ar trebui autoritile locale s se implice n dezvoltarea turistic?

o Atragerea investitorilor strini
o Atragerea fondurilor europene
o Susinerea ntreprinztorilor locali
o Organizarea cursurilor de pregtire/ coli pentru lucrtori n
turism
o Promovare turistic
o Altfel ......................

16. V rugm s indicai pe o scal de la 1 la 5 n ce msur avei o imagine

pozitiv sau negativ despre Trgu-Mure ca destinaie turistic.

Deosebit de neagativ

Deosebit de pozitiv

17. Ce credei c lipsete municipiului Trgu-Mure pentru a deveni un punct

turistic mai atractiv?
9

...............................................................................................................................................
18. Ca locuitor al oraului Trgu-Mure ai recomanda cunoscuilor aceast
zon turistic?
o Da
o Nu
19. Categoria de vrst n care v ncadrai este::
ntre 18-30 ani

ntre 31-45 ani

ntre 46-60 ani

peste 60 ani

20. Sexul dumneavoastr:

Feminin
Masculin
21. Ce ocupatie avei?
Student
Economist
Inginer
Alta functie (precizati care) ..

V mulumesc pentru colaborare!

10

Stabilirea mrimii eantionului i a metodei de eantionare

Stabilirea mrimii eantionului
Chestionarul cuprinde 21 de ntrebri, 18 dintre acestea fiind n strns
legtur cu obiectul temei supuse cercetrii, iar 3 ntrebri sunt folosite pentru
identificarea respondenilor. ntrebrile utilizate n cadrul chestionarului folosesc
urmtoarele scale: scala binar, scala nominal cu posibilitate de alegere unic,
scala ordinal, scala nominal cu posibilitate de alegere multipl, scala semantic,
scala numeric, scala lui Likert.
Pentru a determina mrimea eantionului n cazul unei eantionri
aleatoare, s-a avut n vedere att nivelul de precizie al estimrii (eroarea admis)
ct i intervalul de ncredere. S-a luat n considerare un nivel al erorii admise de
3 % , pentru un nivel de ncredere de 95% , cruia, conform tabelului distribuiei
z ,i corespunde valoarea 1,96 .

11

ntruct nu exist informaii despre p, atunci se adopt nivelul maxim pe

care l poate atinge abaterea standard, care este de 50 %. Mrimea eantionului,
n, va fi determinat dup formula urmtoare :

0100090000032e0900000000090900000000040000000
3010800050000000b0200000000050000000c0223006900030
000001e00040000000701040009090000410b2000cc0022006
80000000000220068000000000028000000680000002200000
00100080000000000000000000000000000000000000000000
000000000000000ffffff00fefefe00dbfefe00003a90003a000000f
edb900066b6fe00feb666003a66b600b6fefe00000066000066b
600db903a0090dbfe0066003a00fefeb60000003a003a90db00
6600000066006600903a0000fefedb003a006600b6660000663
a9000dbdbdb00dbdbfe003a3a9000003a3a00903a3a00dbfeb6
003a003a006666b600b6666600b69090006690db00b6db9000
90669000b6663a003a3a3a00dbdb90003a666600b6fedb0090
b69000db9066009090db000000000000000000000000000000
00000000000000000000000000000000000000000000000000
12

00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000

13

00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000000000

14

00000000000000000000000000000000000000000000000000
00000000000000000000000000000000000000000000020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202

15

02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020e1e
16020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
020212050602020203040d020304000d020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020a172c2d020202021218020304082e1002020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202

16

02020202020202020212152b2202020202071310020c0d0202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202120d02020202020202020202020202020202020202
0202020202020202020202020304080221100202020a0b0d02
07151602020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020a14100202020202020202020202020202
0202020202020202020202020202020c281516020708020209
291c2a080e0f10020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
020202020202020202020202020c0802020202020202020202
0202020202020202020202020202020202020202120d02020e
270202030405060c0015160202020202020202020202020202
02020202020202020202020202020202020202020202020202

17

020202020202020203040005250b05060207180202020a0b00
00000008020202020202020202020202020202020202020202
02020203261602020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
0202020202020202020202020e20060304131f2302031c0602
02020718020207080202020202020202020202020202020202
02020202020202022406020202020202020202020202020202
02020202020202020202020202020202020202020202020202
020202020202020202020202020202020e2006020a17060202
02120d02020202121802020202020202020202020202020202
020202020202020202020202070d0202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020304080202
0c0d0202020e1e160202020207180202020202020202020202
020202020202020202020202020202020a2202020202020202

18

02020207000000000000001516020202020202020202020202
0202020202020202020202020202020c000000000005060202
070506021218020202031c060202020202120d020202020202
02020202020202020202020202020202020202020221100202
02020202020202020700080202021205060202020202020202
0202020202020202020202020202020202020203041802020a
0b08020202070000001310020202071802020202020e200602
02020202020202020202020202020202020202020202020202
1200000000000000000000020a0b0d020202020c0d02020202
0202020202020202020202020202020202020202020202020a
0b18020207180202020202020202020202020a14100a170602
07050602020202020202020202020202020202020202020202
02020202020202020202020202020202030415160202020202
0202020202020202020c000000000000000000001516020202
020202020a0b0d020202020202020202020202020202020c08

19

020a0b000018020202020202020202020a1706020202020202
0202020202020202020202020202020202020202020c131002
02020202020202020202020202020202020202020202020202
0202020202020202020e110802020202020202020202020202
02020e1e16020202020202020202020202020c1803191f0415
16020202020202020202020202020202020202020202020202
07000802031c06020202020202020202020202020202020202
02020202020202020202020202020700080202020202020202
02020202020202020202020202020202020202020202020705
1d050602020202020200000000000000000000000000000000
000002020e11000000000d020202020202020202020c000000
00000000000000151602020202020207180202120506020202
02020202020202020202020202020202020202020202020202
021a070000000d1b1602020202020202020202020202020202
02020202020202020a0b180202071516020202020202020202

20

020202020202020202020202020202020202020e1108020212
13100202020202020202020202020202020202020202020202
02020202021218031910121802020202020202020202020202
020202020202020202020202020c1516020202020202020202
02020202020202020202020202020202020202020202020304
00000000001516020202020202020202020202020202020202
02020202020202020202020a17060202020202020202020202
02020202020202020202020202020202021205060202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020207000802
02020a14100202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202

21

02020202020202020202020202020202020202020202020202
07000d02020207050602020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202120000131002020202020202
0202020e110000000000000008020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
020202020202020202020202020202020e0f10020c05060202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020e0f100203
040d0202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202

22

02020202020202020202020202020202020202020202020202
0202020202020202020202020202020202020202020202020a
0b0802020c0d02020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202070008020906020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020203040000000506020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202

23

02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202
02020202020202020202020202020202020202020202020202

0202020202020202040000002701ffff030000000000

Avnd n vedere particularitile scalei binare, pentru care abaterea

standard

este

egal

cu

rdcina

ptrat

produsului

dintre

procentul

rspunsurilor pozitive i procentul rspunsurilor negative, formula de calcul a

eantionului devine:
z2 / 2 * p (100 p )
n=
E2
, unde:
n = mrimea eantionului
z = valoarea din tabelul distribuiei corespunztoare nivelului de ncredere
p = estimarea celor care spun da
(100-p) = estimarea celor care spun nu

24

E = eroarea admis (procente)

Deoarece nu avem informaii despre p, se va adopta nivelul maxim pe care l poate
atinge abaterea standard: -50%
n=

(1.96) 2 * 50(100 50) 9604

=
= 384
25
52
persoane, nivel al erorii 5

Stabilirea metodei de eantionare

Pentru a obine rezultate ct mai exacte pentru tema cercetat, s-a ales
eantionarea aleatoare. Aceast tehnic de stabilire a eantionului presupune
faptul c fiecare unitate a populaiei cercetate are o anumit probabilitate de a fi
inclus n eantion, probabilitate diferit de zero. Dintre variantele eantionrii
aleatoare s-a ales eantionarea n trepte, considernd c aceasta este cea mai
bun pentru tema cercetat ( avnd n vedere faptul c trebuie identificate
persoanele cu vrste peste 18 ani).
Considerm uniti primare de eantionare cartierele din oraul Trgu-Mure care
sunt urmatoarele: Tudor Vladimirescu, 1848 (sau Dmbul Pietros), Aleea Carpai (fostul
Hungria), Budai Nagy Antal, Zona Central, Cornia, Unirii, Gara de Sud, Libertii,
Livezeni, Mureeni, Substejri,Valea Rece. Unitatile secundare sunt strazile cartierelor,
unitatile tertiare sunt imobilele iar unitatile cuaternare sunt persoanele.
Dintre cartierele oraului Trgu-Mure, au fost selectate, prin tragere la sori 3
cartiere: Tudor Vladimirescu, Gara de Sud si Mureeni
Din totalitatea strzilor din cele 3 cartiere, s-au

selecionat aleator

urmtoarele strzi: strada Prutului, strada Ramurele, strada Rodnei, strada Selimbar,
strada Tineretului strada Tamplarilor i strada Teilor
La nivelul acestor strzi se va face o list de imobile, extrgnd aleator un
numr de 600 de imobile. Pentru a realiza o eantionare n trepte se efectueaz o list
a gospodriilor din aceste imobile, rezultnd 2400 de apartamente. Se construiete
apoi o list cu cele 2400 de apartamente i se atribuie fiecruia cte un numr de
ordine.
Pe baza unui pas mecanic de aproximativ 5 (2400/384 = 6,25) se aleg componentele
25

eantionului. Din primele 5 poziii se alege aleator una, de exemplu cifra 4. La aceast cifr
se va aduga treptat cifra 5 pn se ajunge la numrul de membri ai eantionului, i
anume 384 de apartamente. Se vor alege numerele: 4, 9, 14, 19, 24, 29 .... La apartamentele
alese, vor fi selectate acele persoane care au varsta peste 18 ani.

26