2006

Companie

1
2
3
4
5
6
7
8
9

Ursus Breweries SA
Heineken Romania
Bergenbier SA
URBB
Romaqua Group - Albacher*
European Drinks - Burger
Bere Azuga**
Total primii sapte
Vanzari pe sector

cota de piata
absoluta

mii lei

Companie/an
Ursus Breweries SA
Heineken Romania
Bergenbier SA
URBB
Romaqua Group - Albacher*
European Drinks - Burger
Bere Azuga**
Ih

Nr.
Crt
.
Companie
1 Ursus Breweries SA

Cota de piata
relativa

mii lei

663,760,974
588,451,263
558,158,272
292,349,873
0
378,456,000
20,700,000
2,501,876,382
3,514,364,914

18.89%
16.74%
15.88%
8.32%
0.00%
10.77%
0.59%

100.00%
88.65%
84.09%
44.04%
0.00%
57.02%
3.12%

928,698,215
693,332,611
627,835,160
301,736,346
0
424,935,000
30,739,500
3,007,276,832
3,851,039,611

2006
35.63%
62.28%

2007
42.12%
69.46%

2008
46.00%
69.80%

2009
55.15%
79.17%

Indicatori/an
Grad de concentrare 2
Grad de concentrare 4
Structura concurentiala

2007

triopol

2006
(cpai )2
3.5672%
2.8037%
2.5224%
0.6920%
0.0000%
1.1597%
0.0035%
10.7485%

2006
663,760,974

triopol

2007
(cpai )2
5.8156%
3.2414%
2.6579%
0.6139%
0.0000%
1.2176%
0.0064%
13.5527%

monopol

2008
(cpai )2
7.3958%
3.5352%
2.0980%
0.6075%
0.1056%
0.8683%
0.0042%
14.6145%

duopol

2009
(cpai )2
10.0008%
5.5331%
2.2515%
0.8129%
0.2391%
0.4695%
0.0000%
19.3070%

2007
2008
2009
928,698,215 1,198,890,385 1,204,598,943

2
3
4
5
6
7

Heineken Romania
Bergenbier SA
URBB

588,451,263
558,158,272
292,349,873

693,332,611
627,835,160
301,736,346

828,881,233
638,539,423
343,614,108

896,000,000
571,559,441
343,440,131

Romaqua Group - Albacher*

0
0
143,247,165
186,270,000
European Drinks - Burger
378,456,000
424,935,000
410,789,300
0
Bere Azuga**
20,700,000
30,739,500
28,500,000
0
Total primii sapte
2,501,876,382 3,007,276,832 3,592,461,614 3,201,868,515
*Producerea si vanzarea berii Albacher de catre Romaqua a inceput cu anul 2008, pana atunci firma ocupandu-se doa
**In ianuarie 2009, aceasta a fost achizitionata de Ursus

2007
cota de
piata
Cota de piata
absoluta relativa
24.12%
18.00%
16.30%
7.84%
0.00%
11.03%
0.80%

2008

mii lei

100.00%
74.66%
67.60%
32.49%
0.00%
45.76%
3.31%

1,198,890,385
828,881,233
638,539,423
343,614,108
143,247,165
410,789,300
28,500,000
3,592,461,614
4,408,469,278

409.277.615

532.200.000

cota de piata Cota de piata

absoluta
relativa
27.20%
18.80%
14.48%
7.79%
3.25%
9.32%
0.65%

100.00%
69.14%
53.26%
28.66%
11.95%
34.26%
2.38%

mii lei

2009
cota de
piata
absoluta

1,204,598,943
896,000,000
571,559,441
343,440,131
186,270,000
261,000,000
0
3,462,868,515
3,809,117,275

31.62%
23.52%
15.01%
9.02%
4.89%
6.85%
0.00%

558.158.272 627.835.160

638.539.423

571.559.441

538.480.967 663.760.974

928.698.215

1.198.890.385

343614108

343440131

292349873

firma ocupandu-se doar cu imbutelierea apelor minerale

301736346

1.204.59
8.943

2009
Cota de
piata
relativa
100.00%
74.38%
47.45%
28.51%
15.46%
21.67%
0.00%