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FonaN BERARII ROMANIE! Fee aoe RS ms etl Association, the commen voice of an activity sector Opinii management industria beri Eder U aE uC RTE ae Pio ser nee oes eu) Tic eig ea: Sec Cue Em MCue og Eee ee nacMm emetic nee eats ae eR nn age cere ea ee es nen enced moe oe in fragmente de istorie Ee LE Berea si bucuria de a petrece momente placute aléturi de cei dragi Sr eau Crees Sera oe enlace un ele iL lc See oeu eeNeetias oe ee meee ec nue) RCT cae eee st eee el Cae} paudiaptcia ca aaa bests iclal 1s HEINEKEN ROMANIA WY Perse eC LA oli Lee URSUS BREWERIES Era 7 i) SOUFFLET MALT ROMANIA ASOCIATIA PRODUCATORILOR DE HAMEI DIN ROMANIA (APHR) ASSOCIATION OF THE HOPS. PRODUCERS OF ROMANIA (AHPR) Marcile berarilor nostri ener deat) 04 Rapert anual editia 2016. | Annu ASOCIATIA 43 2 ROMANIEI vocea comund @ unui sector de activitate fn cei doisprezece ani de activitate, Asociatia Berarii Roméniei a devenit 0 voce comund a unui intreg sector de activitate, sectorul beri, Asuméndu-si misiunea de a veghea la mentinerea unui mediu de afaceri sntos sia unei industrii a berii responsabilé, in special prin adoptarea de masuri de autoreglementare, Asociatia are un rol activ in dezvoltarea culturii berii in Romania, BREWERS OF ROMANIA SS Tea Ve) In twelve years of activity, the Brewers of Romania Association has become a common voice of an entire sector, the beer sector. Assuming the task of ensuring the maintenance of a healthy business environment and a responsible brewing industry in particular by adopting self-regulatory measures, the Association thas an active role in developing the beer culture in Romania. MEMBRI ACTUALI Al ASOCIATIEI CURRENT MEMBERS OF THE ASSOCIATION Bergenbier Fa THEINEKEN jeu nc aURSUS. ~~ URBB produc&tori furnizeazs impreund in cantitatea de bere ‘consumati in Romsnia Reprezentanti ai producatorilor de materii prime Asociatia Berarii Romaniei sa identificat tne’ de la infiintare cu problematica industriei si a adoptat principalele obiective ale acesteia, reusind sé transmit mediului de afaceri, consumatorilor si institutiilor statului, valorile care fi guverneaz’ deopotriva. Cu o viziune corectéd a ceea ce reprezinta productia beri, Asociatia Berar Roméniei ads in randul memibrilor sai si furnizori de materii prime specifice fabricdrit beri, Brewers of Romania Association has been identified since its establishment with industry issues and adopted their main objectives, managing to convey businesses, consumers and state institutions, values which govern alike. With a correct view of what is brewing process, brought Brewers of Rormenia Association among its mernbers and suppliers of raw materials specific brewing ives of raw materials producers Fe ers ASOCIATIAPRODUCATORILOR DE HAMEL Bscuffier Sasson Altogether, the sic brewers fo over 80% of of beer consumed in Ro count Din 2008, Asociatia Berarii Romanie! este parte a marii familii a producdtorilor de bere europeni reprezentati prin organizatia Berarii Europei. Fondata in 1958, la Bruxelles, organizatia are astizi 27 de membri si reprezinta interesele in fate diferitelor institutii si organizatii internationale a peste 6500 de producstori de bere din Europa, Mai mult, Berarii Europei reprezinta si apara interesele a peste 2,3 milioane de ‘oameni cere au locuri de munca datorita producfiei si vanzarii beri. Since 2008, the Brewers of Romania Association is part of the great family of European brewers represented by the organization Brewers of Europe. Founded in 1958 in Brussels, the organization now has 27 members and represents their interests before various intemational institutions and oganzations of over 500 breweries in Europe. Furthermore, the Brewers of Europe represents and defends the interests of over 23 milion people who have jobs through the production and sale of beer. 05 Bergenbier 7% s. 06 ecunc ine Presedinte \ President ‘Misiunea companiei pe care o conduc. Bergenbier S.A. este de a incénta clientii si consumatorii de bere din Romania. Dezvoltim parteneriate solide aléturi \ostri, parteneriate care sust beril scare il impulsioneaza dezvoltarea, Berea nu este doar un minunat liant social, ci reprezintd industrie tn care fair-play-ul, transparenta si corectitudines sunt respectate in fiecare zi. Pe aceste valori se sprijind Asociatia Berarii Romani ‘a carui obiectiv este de a asigura un tratament corect acestei industrii - cheie pentru economia Romaniel. Am speranta c& vor beneficia de un context economic gi legislativ stabil, un context ce The mission of the company | am managing isto delight the clients and beer drinkers in Romania. We develop solid partnerships with our clients, partnerships that sustain the beer industry and positively impacts its development. Beer is not only a great social lubricant but also represents an industry in which fair ploy, transparency and henesty are pacamount ndailyactiities The Brevers of Romania Assocation {sbullton these values and Its utimate objective isto ensure a fair treatment to this key industry of Romanian economy. | trust that we will benefit from a stable economic and logizlative environment that vill encourage growth in the sector we work. Raper anual edijia 2016 | Anmual report 2016 edition Director General Managing Director Suntem incéntati sé fim unul dintre membri fondatori ai Asociatiei Berarii Romaniei, organizatie care exist’ de peste 10 ani. Suntem mandri de rezultatele pe care le-am obtinut la nivel de Asociatie, pana in prezent,alaturi de colegll nostri din industria beri. Impreuna am creat 0 industrie sustenabila si responsabild pentru cele 21.000 de persoane angdiate in mod directs} indirect de compania noastrd, pentru membrii comunititiler locale si pentru toti consumatorii de bere. Pentru amentine locul pe care berea La cistigat in stilul de viata modern si santos al romanilor si pentru a asigura dezvoltarea sustenabil a acestui sector, promovaim consumul moderat de bere. Cu un produs care detine un loc atat de important in viata romanilor, HEINEKEN este mandra s& fie una dintre companiile de top dintr-un sector competitiv si efervescent precum piata de bere din Romania. HEINEKEN is leased to be one of the founding members of the Brewers of Romania Association, which has been running. for more than 10 years, We are proud of the work we have done so far through the Association, along with our fellow brewers, Together we have been creating a sustainable and responsible industry forthe 21,000 people directly and indirectly employed by our operations, forthe ones part of our communities and forallbeer consumers. To maintain the place beer has eared in the modern and healthy lifestyle of Romanians and ensure the sustainable development of the sector, we promote its moderate consumption. With product that has such a special place in Romanian life. HEINEKEN is proud to be one of the too companies in asector as competitive and as effervescent as the Romanian beer market. Presedinte Director General President General Manager Ii anui 2015, Martens S.A. Galati a parcurscétivapasi important in procesul de dezveltare a capabitttior tehnice aiat in scopul intmpindri ceringelor concumstoilor privind ambalajele in care este prezentati berea pe plat, al dezvoltir de noi tipuri de bere, precum sial reducetl consumurilor energetice side util. In ena odor de mal insite, punere tn funcfune alinieide umplut doze metalce asigu’ societtii noastre posbiltstea de a oferi baile produse h aproape inteaga gams de amblje reer pe at: bute de sic, butlii PET, doze meialice si kogur. © preocupare costar a corrpatientbii RED a fost denvatarea cde noiproduse, fe noitipur de bere fe noi mbar, activitate care va constitu unuldintre obiectivele noastre esenfale sin anul 2016. Popularitatea cescind& a berilor “kraft” Imestesugdrest in Europa, populartate care nu va ocof Romnia ne-a determinat si ‘nceper ietalorea une stati pilot pentru testarea dvercelortipur ce astel de ber. Aceasta ne-a permis si dezvltim une produse ‘ol ca Steiner Legacy bere de tip Infan Pale Ale (PA), mivurle de bere alba Ma Donna Twist si Ma Donna Lemon, avand la baz bereaalb’ de tip belgian si extracte de arome de coacize negre side limaie verde. precum sieluarea roduceri beri ALTVS, de tipul berilor de abate, CConving find cé piata bet din Romania devine tot mi exigent sirmalnteresat3 de o ma org paletS de produse cae si satbfac3 | ee erat ene 0.45), (o.35'): Eo ma "ute. Mitieane de 'ni/ mix. Million ht Exporturi / Exports Surse: Asociatia Berarli RomAniel, The Nielsen Company $i Institutul National de Statisticd Soureme: Brawers of Romanks Astociation, The Nielson Company and National Ist of Statice Y Contributii la bugetul de-stat ‘State budget contribution ke BUEN gia FON Ae 2a 2005 2006 2007 2068 2008) 2010 2023 2012 2019 2014 2015; Membrii BR / BR's membere Eforturile investitionate'ale membrilor Asociatictau fost aproape constante de-alungul timpului,in 2015 acestea, idicéndu-se Ja 55,5 Milioane Euro. Pana in prezent, nivelul cumulat al investitilorrealizate ce membri Asociatiei a atins 1,355 miliarde Euro. * The investment efforts of the Asseciation members were alinost constant over the years, amounting to EUR 55.5 milion in 2045. To the present, the cumulated level of the investments made by the Association members has reached EUR 1.355 billion, Importuri / Imports I), (0:30), \(6-50 INS ea usm, Milfoane de hi/ mu, Million ht Jn 2015, importurile au scazut cu 0,1 milioane HI fata de 2014, atingand 0,35 milioane HI. In ceea ce priveste exporturile, acestea au inregistrat 0 usoara estere, de 02 milicane Hi fata de anul anterior, atingand 0.5 milioane HI. In 2015, imports decreased by 0.1 million HI compared to 2014, down to 0.95 million HI. As regards exports, these registered 2 slight increase, of 0.2 million HI ‘compared (0 the previous year, amounting to 0.5 milion Hl. é f ‘Vanzari in functie de tipul de ambalaj Beer sales by type of packaging 2014/2015 Ba/248% | 176/2B4% — 95/3.7% 591/58.A% Preferintele conslimatorilor fn ceea ce priveste tipul de ambalaj pentru bere au avut dor mici fluctuatit fata de valorile inregistrate in 2014, acestea find pentru PET - 53,4% (+ 0.3. pp fata de anul precedent), sticla = 24.8% (1 pp fat de anul precedent), doza = 18.4% (40,5 pp fata de anul precedent) si halba — ‘3,7% (+ 0,2 pp fata de anul precedent), ‘The consumers’ preferences as regards beer packaging ‘experienced only smal) fluctuations compared to the values recorded in 2014, being for PET - 53.4% (+.0.3 pp compared to the previous year), bottle - 24.8% (- 1 pp compared to the previous year), can 18.1% (+05 pp compared to the previous year) and pint - 3.7% (+ 0.2 pp compared to the previous year). ' Coffipaniile producatoare de_materii prime membre ale. Asociatiei, Souffiet. Malt Romania si Asociatia Producatorilor de Hamei din Romania, completeaza eforturile de promovare a culturii beril in Romania. Soufflet Malt Roménia and the Association of Hops’ Producers in Romania are raw materials producers and* also members of the Association, contributing to the efiorts of promoting beer culture in Romania. i) oO" fo I Hose Mabrich pera jl) SMD parry ferme ries Bearish Gare tetld SD spe ea 6.5 mil. € contributii la bugetul de stat Sere amare es 38 Ingrediente atent alese si multa pasiune pentru bere. nis in fiecare bere. z Se Report anal ea 2016 |. Annus report 2016 elton ~ O bere adevarata se bea cu masura. i oO Bergenbier S.A. Parte @ grupului canadian Molson Coors, unul dintre pri berari ai lumii, compania Bergenbier S.A. a fost fondats 1994, iar cea maiimportart8 marc’ din portofoiu su, Bergenbier, a fost lansat un an mai tarziu. Astazi, Bergentier S.A. este una dintre primele 3 compar producstoare de bere din Romania, avnd aproximativ 700 de angajati, o fabricd modem la Ploiest io retea perforant de distributle national’. Portofolul companiei cuprinde mac care _acopers toate segmentele pete. Pe lang’ berile propri, produse in fabtica Bergenbier, compania importa si distribuie in cexclusivitate specialititile pregheze Staropramen Dark, Granat si Unfitered, berile de abatie belgiene Leffe si Hoegaarden precum si cea mai iubit& bere mexican’- Corona, ‘Bergenbier a fost prima bere din segmentul mainstream distribuit8 {annivel national siprima bere din segment care lansat un sortiment de bere fard alcool. Dedicat inovatie', Bergenbier a lansat in ‘2011 primulmix de bere cu sucde lgmaie din segment - Bergenbier Fresh Lemon si prima bere cu suc de grapefruit din Romania, 2013 - Bergenbier Fresh Grapefruit. Apropiat de consumaterii care trateazé mereu ca pe niste prieteni, Bergenbier ea ofeit dea lurgu timpuli evenimente si eperiente extraordinare, Dela primulparteneriat cufotbalul din Romania, a Ziua Bérbatulul, concertele din cadrul Zilelor Prietaniei Bergenbier si, incepand din 2014, provocarea numits Cupa Prieteniei Bergenbier la fotbal, Bergenbier a stiut dintotdeauna 34 vorbeasca despre adevaratele valori ale prieteriei. Din 2015, Bergenbier arelvat parteneriatul cu echipa nationala de fotbal, cemonstrind c& brietenii vechi nu se uit’ niciodats. Printre matcile produse de fabrice Bergenbier se numa gi trei branduri putermice, internationale. Stella Artois este o bere super-premium produsé in Romania inca din 1997 dupa o retet belgian’ striveche. In 2003, Romania a fost prima tar3 din Europa, dups tara de origine, care a obtinut licenta de a produce local Beck's, cea mai bine vandutd bere german’ cin lume, acest lucru demonstrand priceperea berarilor romani de la fabrica Bergenbier. Staropramen, berea praghezs numsrul Lin lume, a fost lansata in Romania in 2011, find pozitionata segmentul core-premium, Noroc este bere populara, romaneasca, cu gust plin i bogat, ce completeaz& ferick ori ‘masa in familie sau cu prieteni. Pe lang’ inovatie si preocuparea constant pentru calitate ‘comparia Bergenbier sustine activ un consum responsabil de alcool, fiind prima companie care aintiat un progrem de lupt8 impotriva vanzarii de alcool minorilor “Respect 18”. incep&nd din 2012 a realizat impreund cu Directia Rutiera a Inspectoratului General de Politie 0 campanie de incurajare a soferilor responsal care decid sa nu consume bauturalcoolice pentru a-i conduce pe prieteni in sigurant& numité *Prietenul la volan se cunoaste” Totodata, compania acord’ o importants sporits protectiei ‘mediululinconjurator, impicandu-se activin campanii de colectare selectivd a deseurilor si investind constant in tehnologii moderne care reduc consumul de energie si diminueaz’ cantitatea de deseuri produsa. art of Molson Coors, one of the world’s leading brewers, Bergenbier S.A. company was founded in 1994, and its ‘most prominent brand, Bergenbier, was launched one year later Today, Bergenbier SA. is among the too 3 beer producers in Romar, has approximately 700empoyees,a modem production plant in Ploiesti and a national distribution network. The company's portfolio includes brands thst cover all ‘market segments. Besides its oven brands, produces at the Bergenbier factory, the company imports and distributes exclusively the Prague specialty beers Dark, Granat and Unfiltered, the belgian ebbey beers Leffe and Hoegaarden as well as the world’s most loved mexican beer: Corona, Bergenbier was the first mainstream beer to be distributed nationwide and the first in its segment that launched 2 non-alcoholic version. Dedicated to innovation, Bergenbier vas the fist in its segment that launched a beer mix with lemon juice- Bergerbier Fresh Lemon -in 2011. and a beer mix with grapefruit juice , Bergerbier Fresh Grapefruit -in 2019, Cloze to its consumers that are treated as friends, Bergenbier offered them along the years, extraordinary events and expesiences. Flom the frst partnership wth Romanian football, to Man's Day or the concerts of Friendship Days Bergenbier and, starting with 2014, the challenge called Friendship Cup, Bergenbier always knew how to talk about the true values of friendship. In 2015, Bergenbier resumed the partnership of the National Football Team, provine that ld friends are never forgotten. ‘Among the brands produced by the Bergenbier factory there are 9 international strong brands. Stella Artois is 2 super-premium beer produced in Romania since 1997, following zn ancient Belglan recipe. In.2003, Romania was the first country in Europe, after the crigin country, that was allowed to produce locally the worlds bestselling German beer - Becks. The license obtained by the Bergenbier brewers demonstrates their fine brewing shills. Staropramen, Prague's number 1 beer, was launched Jn Romaniain 2011, positioned in the core-premium segment, ‘Noroc is a popular beer with rich, full taste, that goes great vith any dinner with friends oF family ‘Besides innovation and constant concern for quality, Bergenkier ‘Company is an active supporter of responsible drinking programs, being the first Romanian brewer that launched a campaign which fights against selling alcohol to minors "Respect 18". Starting with 2012 the company partnered vith Romanian Road Police and developed a program meant to encourage the responsible drivers that choose not to drink in order to take their friends back home safely, called "A friend at wheel isa friend for real”. ‘Moreover, the compari pays great attention to environmertal protection, through selective waste collection programs and investing in modern technologies which reduce waste and energy. Raport anal ediia 2016 | Annualrepart 206 edtion 39) 40 HEINEKEN Rapert anual edijia 2016 | Annual report 2016 edition f 3 HEINEKEN Romania TT i HEINEKEN: Un berar global, de 150 de ani HEINEKEN este o afacere de familie, cu 0 istorie de peste 150 de ani. Ghidata de spirit antreprenorial, HEINEKEN extinde, de-a lungul timpuli, prezenta global, in calitate de companie independent, deverind cea mai mare din Europa si atreia din lume, ca volum. Compznia are operatiuni in peste 70 de t3ri, peste 160 de fabricisio retes globalé de cistributie. Lanivel international, avem angajati foarte divers i dedicati, ghidati de spirit antreprenorial. Peste 85.000 de angajeti ai companiei dau viat’ celor 250 de beri de calitate care ajung la miioane de consumatori din 178 de tiri. Inovatia joacé un rol esential in companie sine ajuta sé le oferim consumatoriloro varietate de de beri de calitate si experiente incitante. HEINEKEN in Romania HEINEKEN este prezenté in Romania din 1998, initial sub numele de Brau Union, care ulterior, in 2003, a devenit parte a grupulul HEINEKEN. In prezent detine patru fabric! situate in Constanta, Craiova, Miercurea Ciuc si Tareu Mures si are 1.100 de angajati. HEINEKEN Romania genereaz ‘in mod direct si indirect aproape 21.000 de locuri de munca si contribuie la dezvoltarea economiei locale cu peste 100 de milioane de Euro cheltuite anual pe bunuri si servicil roménesti. Comparia are un portofoliu diversificat de marci care acopera toate segmentele de piata si preferintele consumatorilor, Heineken®, Desperados®, Affligem®, Cluc®, Silva®, Golden Brau®, Neumarkt® si Bucegi® sunt teva dintre brancurile de top la nivel local Brewing a Better World ‘Sustenablltatea este un element chele n activitatea companie ajutndu-ne sa generém un plus de valoare pentru parteneri angajatii nostri, concomitent cu reducerea amprentei asupra ‘medi. Brewing a Better World reprezinti angajamentul de a ase afi cheie, extrem de relevante in activitatea noastr zi: Teducerea consumului de api, reduceres erisilor de CO2, aprovitionarea cu materil prime, promovarea consumului responsabil, siguranta si_sustinerea_comunittior_ locale. HEINEKEN Romania investest, in fecare an, circa 175.000 de Euro pentrureducerea consumului abuziv de alcool sustinerea comunitatlor locale. Pentru mai multe informatii despre HEINEKEN Romania, va invitam 38 vizitati website-ul: www.heinekenromaniaro HEINEKEN: a Globel brewer for 150 years HEINEKEN is 2 family-owned compsny, with a long and Proud history dating back 150 years ago. Guided by entrepreneurial spirit, HEINEKEN continues to increase its presence as an independent global brewer, being the largest in Europe and the third in the world, by volume. ‘The company operates in over 70 countries, through over 160 breweries and a glcbal distribution network. We have an internationally diverse, dnaric, commited and evtrepreneutial workforce. Over 85.000 employees give life to 250 high-quality beers that reach millions of consumers in 178 countries. Innovation ic at the heart of our business ad plays a key rolein offering ourconsumers a variety of quality beers, and exciting experiences. HEINEKEN in Romania HEINEKEN is present in Romania since 1998, under the name of Brau Union, which became part of the HEINEKEN Group in 2003, HEINEKEN Romania has 4 breweries located in Constanta, Craiova, Miercurea Ciuc and Tareu Mures and ‘over 1.100 employees. The company generates almost 21.000 direct and indirect workplaces and contributes to the local economy with over 100 milion Euros annually in spending on Romanian goods and services. {In Romania, HEINEKEN has a strong and diversified brand portfolio, covering all the market segments and consumers! preferences. Heincken®, Desperados®, Affligem®, Ciuc®, Siva, Goiden Brau®, Neumarkt® ard Bucegi® are some of the top brands at local level Brewing a Bettor World Sustainability is a focus point in the company’s business. guiding our activity so as to generate added value for both ‘our partners and employses, whilst reducing our footprint in the environment. Brewing a Better World is the company’s commitment to having a positive contribution to the environment. society and communities in which HEINEKEN has operations. The company focuses on six key areas, highly relevant to our day-to-day business: water, CO2, sourcing and responsible consumption, safety and local Communities and spends about 175,000 Euro each year (on reducing alcohol related harm and supporting local communities. For more information about HEINEKEN Romania, visit website Www.heinekenromania.ro Raportanval eciia 2016 | Annual repart 206 edtian 4 42 Rapert anual edijia 2016 | Annual report 2016 edition Martens S.A. Fabrica de bere din Galati afost fondata in anul 1978. Inca de la inceput. in fabricerea berii noastre am pus pe primul loc consumatoril. Timp de doua decenii fabrica a operat ca tun producétor cu capital integral rominesc ajungénd 5& detind o prezenta regionala puternica. Tn anu! 1998 Martens Brewer a preluat pachetul majoritar de actiuni al febrici noastre. Istoria Martens Brouweri incepe in 1758, in Bocholt, Belgia. Au trecut de atunci peste 250 de ani iar tracitia a fost transmis’ de-a lungul a opt generat. In tot acest timp, valorle lor au ramas neschimbate: au transtormat arta fermentari unor ingrediente simple si naturale in arta de ‘a ¢a prilej oamerilor de a impart un moment de bucutie impreund. ‘Am avut bucuria de a regisi in partenerii nostri belgieni ceeasi dedicatie pentru desavarsirea artel fabricarii beri, aceeas! dorint8 de a aduce un strop de bucurie pe masa oamenilor ‘care ne reprezinta, Impreund siin urma unor eforturi considerabile, ‘credem 3 am reusit si educem in Romania mécar o parte din trata belgiand a fabricar beri In prezent suntem alaturi de consumatori imoreund cu partenerii nostri din retail cu care am dezvoltat produse competitive gi corecte la un pret accesibil. In acelasi timp, suntem dator si impartisim o parte din mostenirea belgiand arta fabricari beril. Pentru a indeplini acest desiderat, am dezvoltat so categorie de beri speciale. MaDonna este o bere alba belgiand (witbier) in care maltul din orz si grdul se impletesc armonios cu drojdia special gi aromele de coriandru si coaja de portocala. Mai mult decat atit, am dezvoltat sio variatie, MaDonna Twist, un amestec in parti egale de bere abd si suc de coacaze negre. Steiner Legacy IPA este bere produsa in stilul India Pale Ale dar cu un pic de rafnament belgian. Pe langa caracterul putemic amar al hameiul omniprezent in aproape orice IPA am folosit si hamei aromat ce confer’ acestei beri note proaspete si vesele. ALTVUS este versiunea noastra a unei beri de abatie pentru care am folosit mai mutte tipuri de malt si hamel, 0 drojdie speciala si priceperea maestrului nostru berar. ‘Suntern mandi cS suntem membri ai Asociatjei"Berarii Rome" si s4 avem posibilitatea de a contribui la dezvoltarea cult beril de calitate in Romania. Cur breweryis stuated in Galati and was founded in 1978. From the beginnine. in brewing our beer we put the consumer in the fist place. Fortwo decades the brewery operated as aindependent Romanian company acquitng a strong regional presence In 1998 Martens Brewerj became our brewery’s majority shareholder. Since then. our brewery was incorporated as Martens SA. The history of Martens Browerij begins in 1758 in Bochot, Belgum. Over 250 years have passed since then and the tradition was passed along eight generations. Throughout 2 this time their yalues remained uncharged: they transformed the art of brewing simple and natura ingredients inthe art of siving people the opportunty of harnga happy moment ogee. \We had thejoy to findin our Belgian partners the same dedication for improving the art of brewing beer, the same commitment to ring a drop of joy on everyconsumers table. Together and with considerable efforts we belive that we managed to bring to Romania at east a part ofthe Belgian brewing tradition. Today we stand by our consumers and together with our partners in the retail we developed competitive and fair priced beers, Inthe same time, we feel that we need to share at least some of the Belgian brewing heritage. To fulfill this wish we developed a range of special top fermented beers ‘MaDonna is a Belgian style white beer (witbeer) in which the barley malt and wheat meets with a special strain of yeast, coriancles and orange peel favour. More than this, we developed a variation on this beer, called MaDonna Twist, bby mixing in equal parts witbier and blackcurrant juice. Steiner Legacy IPA ‘s a beer brewed true to India Pale Ale style but with a refinement Belgian twist. Along the traditional strong and bitter hops character of the IPA style we used a special aroma hops which give a fresh and joyful note. ALTVUS is our version of abbey beer and for brewing it we Used several types of malt and hops, a special yeast and the skill of our masier brewer. We are proud of being members of Romanian Brewer's sociation and te have the oportunity of contributing to the development of good quality beerculture in Romania. Raportanval eciia 2016 | Annual repart 206 edtian 43 44 etiia 2016 | Annual repo Portofoliu de marci internationale UNITED ROMANIAN BREWERIES BEREPROD Recomandarn sonsunul responsabil de here 2016 editor United Romanian Breweries Bereprod (URBB) TT i United Romanian Breweries Bereprod, cunoscuta in randul publicului larg ca Tuborg Romania, sarbatoreste in 2016, 20 de ani de cind s-a pus prima c&rsimida la constructia sa. Prezenta pe pietd din 1994, URBB a produs prima sarja de bere la sfarsitul lui 1997. Inc& de la inceputul activitati in Romania, URBB a hotérat sd le ofere consumatorilor doar produse de cea mai inalt’ calitate. Portofoliul compani cuprinde exclusiv mérci_premium intemationale: Tuborg, ‘Tuborg Christmas Brew, Carlsberg, Holsten, Skol sl Guinness. Mai mult decat tat, URBB este prima companie din Europa de Est care a dezvoltat un proiect Greenfield, folosind doar resurse umane si materiale locale, sustingnd astfel economia romaneasca. De altfel, pana in prezent, investi s-au ridicat la peste 250 de milioane de dolari. Fabrica aflata langd Bucuresti, singura unitate de productie a companie, est consecint3, una dintre cele mai moderne din Romania si in top 5 cele mai performante fabrici ale grupului multinational Carlsberg A/S. Inovatia a reprezentat mereu o prioritate pentru URBB, care a implementat cu succes inovatii ce au devenit repere pe piata bauturilor din Roménia, capacul Easy Open pentru ‘Tuborg, lansarea beril Tuborg Christmas Brew, prima bere specialé - dedicat sérbatorilor de arn oferit consumatorilor romani. Preocuparea de a oferi produse premium ingemanatd cu ¢gria pentrumediul inconjurator au generat numeroase programe de responsabilitate sociala lansate de companie, astfel: in 2007, a fost demerat programul "Umbrela Verde”, iar in 2010 jn parteneriat cu Ministerul Mediului gi al PSdurilor, competitia “Capitala Verde a Romaniei”. URBB urmareste in mod constant indeplinirea tuturor standardelor de calitate de cétre produsele sale, a standardelor de siguanti a alimentului, cat si a managementului performant prin certificarile obtinute (IFS, ISO 22000, ISO 9001, ISO 14001150 18001). ‘United Romanian Breweries Bereorod. better known to the public as Tuborg Romania, celebrates in 2016, 20 years since the frst brick was laid in the foundation of the factory The company has been present on the Romanian beer ‘market since 1994, and the frst brew was ready at the end cof 1997. Since the beginning of our activity n Romaria, LURBB has been determined to offer only highest quality products to its consumers. Our company's portfolio contains exclusively international premium brands: Tuborg, Tuborg Christmas Brew, Carlsberg, Holsten, Skol and Guinness. Furthermore more, URBB is the first Eastern European company that have developed a Greenfield project using only local human and material resources, thus supporting the Romanian ‘economy. To dite, the investments have reached over 250 rillion dolars. The brewery situated near Bucharest, the only production sits of the company, is one of the most ‘modem breweries in the country and in top five best factories Included in the multinational group Carlsberg AV. Innovation has always been a priority for URBB, which successfully implemented innovative projects that became benchmarls in the beverage market, the Easy Open cap for Tuborg or the Tuborg Christmas Brew launch, the first special winter holiday beer for the Romanian consumers. The pursuit to offer premium products twinned with the are for environmental protection have generated many GSR programs, which the company has initiated: in 2007, the "Green Umbrella” program and in 2010 the “Romania Green Capital” competition, in partnership with Ministry of Environment and Forests, ‘URBB is constantly focused on futfiling and observing all the quality and safety standards for its products and also the performance management requirements, 2s proven by the Certificates obtained in this respect (IFS, SO 22000, ISO ‘9001, ISO 14001, ISO 18002). Raport anual ecitis 2016 | Annual epert 20%6 edtion 45 46 Dn) al ~ Ly Rapert anual edijia 2016 | Annual report 2016 edition Ursus Breweries TT i Ursus Breweries este unul dintre cei mai mari producatori de bere din omnia, parte a grupului SABMiler plc si are 3 fabrci tn Brasov, Buziu si Timisoara, precum si 0 minifaciitate de productie in (Chij-Napoca: Fabrica de Bere URSUS, cate a deverit deja un repet all ‘oraguiuilocul unde arta fabric beri se impleteste cx buna dispozite. [Ursus Breweries are un portofolu echilbrat de marci, cu oindelungat traditie si mostenire roméineascé: URSUS, a cui istrieainceput in ‘1878; Trigorean, produ’ in prima fabric de bere in Romina atestath ddocumentar inci din 1718; Ciucas ~ a ciel poveste a inceput in 41872, Azuga si tsar, dar s mirc interationae de prestgi: Peroni [Nastro Azzutro, Grolsch, Redd Pisner Urquel, Miler Genuine Draft siSt Stefanus. CCredem cd bereanoastrd contribuie a momentele plicute dinviat3 s1 TTinspirem pe oameni sa petreac’ timp impreun’ bucurdndu-se de © bere bund. Obiectivul nostru este s8 construim o culturd vibranta a beriin Roménia astfel ci, inovm permanent pentru a ne imbunstiti ppredusele sia oferi consumatoflor nostri cea mai buns experient’. Faptul ci una din trei beri consurnate in Roménia este din portofoliul Ursus Breweries, spune multe despre calitatea si aprecierea acordt’ betilor noastre. Continwim £4 ne implicim activ in viata comunititilor in care ne desfaigurim activitatea $i incercim si avem un impact pozitiv prin programele noastre de dezroltare durabils. Prosper programallansit in 2014 reprint noun abordare a compari la nivel de dezvoltare durabils sieste un element central al tategiei de afaceri a Ursus Breweries. Sustinerea rolui pe care companile ‘mit joac’ la nivel international generarea cresteri econamice gi in reducerea irc se aft ls baza acest nou program. Pr intemedil lanfulivalric, de la fermier pind fa retailer. dorim si generdm 0 dezvoltcefavorabiinchizuni,o ublizacesustenabitSaresurelor si tunconsum responsabi de alcoo. ‘Nuin uitimu rand, eforturie amintite sunt reflectate in Raportul de Dezvoltare Durabigal Ursus Breweries. In2015, raportula fost validat (GRI.GA, conform standardelor GR 4 de catre Global Reporting Initatve. ‘Ursus Breweries este ast, prima companie din industria beri din Romania care a elaborat un raportvalidat conform celor mai inate standarde globale. SABMiiler ple este uni dintre lider moncialin productia de bere, ctu tun portofliu ce include peste 200 mirc si aproximativ 69.000 de angajaiin peste 60 de tri Portofoiul gropululinclude mirc globale @PPlsner Uquel, Peroni Nasto Azur, Mller Genuine Draft i Grolsch.precum si mrci locale importante ca Aguila (Columbia), Castle (ftica de Sud, Miller ite (USA), Srow (China) Tyskie Polonia) si Victoria Bitter (Aust) SABMle are de esemenea un segment crestere de béuturi ricortoare si este una dintre cele mai ma companii din ume care imbuteliaz’ produse Coca-Cola, Peniru mai multe informa despre Ursus Breweries si despre proiectele derulate in Romania vi rugim si viztati: _wnw.ursus-breweriesro si www.desprealcoolro. ‘sus Breweries is one of the largest brewers In Romania, part ot SABMiller group, and operates 3 breweries in Brasov, Buzau and Timisoara and a mint-brewery in Cluj Napoca ~ “Fabrica de Bere LURSUS'- that already become a landmark of the city, place where the artof brewing blends with good mood. Ussus Breweries has abalarced beer brands portfolio, consisting of authentic Romanian beers, with along and rch fomanian heritage: LURSUS - born in 1878,Timizoreana- brewed ithe fst historically documented brewery in Romania back in 1718, Clucas - whose sory started In 1892, Azuga and Stejar Out also of prestigious International brands: Peroni Nastro Azzurro, Grolsch, Redd's, Pilsner Urqvel, Miler Genuine Draft and St Stefanus, Wie believe our beer adds to the enjoyment of ife and we inspire people to spend time togetner around one of our great Boers. Our aim sto bulla vibrant beer culture in Romania therefore we movate constantly so as to improve our products and to offer our consumers the best experience. The fct that in 3 beers consumed in Romania belongs to the Ursus Breweries portfolio says a let about the qualty and the appreciation enjoyed by our beers. We are actively involved in the life of the communities where we operate and try to mako a postive impact through our sustainable evelopment programs. Prosper, the program we launched in 2014, represents our new approach on sustainable covelopment being 2 core element of Ursus Breweries! business strateyy. The basis of our new approsch Isto support the role that small enterprises have at a global level in ‘generating éconcmic grow! anc in reducing poverty. thraugh the vale chan, rom farmers to retallers, we alm to generate a favourable development forinchasion, sustainable use ofesoures and a responsible ‘pproach te alcohol consumption. Development Report. in 2015, our report was validated by the Gobal Reporting lritiative, according to GRI 4 standard - GRI GA, Unsue Beewories i thus, the first company In the beer industry Whose report was validated according fo the highest global standards SSABMileris one ofthe work's leading brewers with more than 200 beer brands and some 69000 employees in over 80 countries SSABMiler portfolio of brands includes premium interratioral beers suchas Pisner Urquel Peroni NastroAzzuro, Miler Genuine Draft and Grlsch, as wel as lacing local brands such as Agula (Colombia ‘Caste (South Africa), Miler Ute (USA), Sron (Chia), Tyske (Plan) and Victora Bttor(Austrafa). SABMller has ales a growirg business in sft drinks andi the one ofthe wor’ largest botlersof Coca-Cola products For more information about Ursus Breweries and the projects developed of the Romanian markotplesee visit: ‘i, ursus-breweres.ro and mwwdesprealcookre Raportanval eciia 2016 | Annual repart 206 edtian 47 48 WWw.CLINICADEBERE.RO S.C. BERARIUM S.R.L. Raprt anual edijia 2016. | Annual report 2016 edition Berarium TTT i Povestea noastra incepe cu placerea de a bea bere Our story starts with the joy of beer drinking Noi, un grup de sase prieteni (uiterior asociati la Clinica de Bere), obisnuiam sa ne intalnim si s bem impreuna bere de calitate. Pentru ca in Timisoara, la vremea respectiva, nu gaseam specialititile de bere pe care ri le doream, le importam, direct de la microproducatorii preferati din Germania. In timp, aceast’ plicere de a consuma impreun’ specialititi de bere s-a transformatiin dorinta de a produce bere de cea mai inalta calitate. Adicé bere proaspata, natural, nefiltrata, neoasteurizatd si fra conservanti. Am adaugat la plicerea dea bea bere de calitate si motivatia de a pastra, de a salva si, de ce nu, dea crea astfel noi traditis' valori locale. Dorinta noastra s-a materializat in anul 2011, cand am infiintat prima microfabrica din Timisoara pe care am numit-o ,Ciinica de Bere’. ‘Am ales denumirea de ,Clinica de Bere" din dou’ motive: in primal rand, pentru care mor iin al dolea rand deoarece reflect respectul nostru fat de aceasta bautura complex. O bauturd ‘care contine substante nulitive semnificative, cu un efect pozitiv dovedit pentru sSnatate, in cazul unui consum moderat. Dar, in acelasi timp, si o bautura care este asociat cu riscuri majore pentru sénétate, in cazul consumiului excesiy, din cauza alcooluiul din componentasa. lozofia noastri, la ,Clinica de Bere", este de ane trata clientii cu maxima déruire si intr-un mod responsabil. ‘Suntem motivati de dorinta de a le oferi ,pacientilor” nost tun plus de bucutie, savoare si echilibru in viat, informandu-i despre efectele benefice ale consumului moderat de bere, insS in acelagi timp atentionandu-i asupra efectelor negative, provocate de consumul excesiv de alcodl. Clinica de Bere produce in acest moment dou sortimente de bere: Terapia Platin, care este o bere alba (Weissbier) nefiltrata si nepasteurizat Terapia Gal, bere bionds,nefitratl sinepasteurizts. uitate de c&tre unil, respectiv mult visate de cétre atti, Us, a group of six friends (later partners in “Clinica de Bere"), used to get together and drink quality beer. Since at that time Timisoara did not offer us the beer types we wanted, we used to import them straight from our preferred microbrewers in Germany. In time, this joy of drinking quality beer together turned into the desire to make our own, highest quality beer. By that we mean fresh, natural, unpasteurized and preservativetree beer. Our pleasure of drinking quality beer was completed by the will to safeguard old traditions and local values and, why not, to createnew ones. ‘Our wish came true in 2011, when we created the first microbrewery in Timiscara, which we called *Clinica de Bere” (the Beer Clinic). We chose this name for two reasons: firstly because it's funny, and seconely because it shows our respect for this complex drink. A drink full of significant nutrients, with a proven positive effect on our health, when consumed in moderate amounts. At the same time however, a drink associated with major health risks when consumed excessively, due to its alcohol contents, ‘At “Clinics de Bere” we aim te treat our cliente with maximum dedication and responsibilty. We are driven by ‘ur desire to offer our “patients” an extra ounce of joy, savor and balance in theirlives, by informing them with regardsto the benefits of a moderate beer consumption, yet at the ame time warming them about the negative effects related to excessive alcohol consumption. ‘Clinica de Bere" currently produces two types of beer, both Unfiltered and unpasteurized: Terapia Platin, a wheat beer and Terapia Gold, a golden ale. ‘We wish that our products will offer consumers and beer lavers the savor, freshness, and quality which some have longforgotien, while others often dreamed about, Raportanval eciia 2016 | Annual repart 206 edtian 49 Soufflet Malt Romania Situata in cea mai buna zon’ din Europa si CSI in ceea ce prirestecultivarea orzulu, Souffetsrastabiitcaobiecti primordal satisfacerea cerintelor clientilor si, producstorii de bere, fumizandu-le permanent preduse obtinute din materii prime de calitate.Sinergia dintre Soufflet Malt siSoutfet Agriculture creati fa nivelul Diviiei Maltarii ne oferd control deplin asupra inkreguli proces dela selectiavarieailr de seminte 5 corsilierea tehnicé a agricutorlor pand la selectarea pentru maltificarein fabricile noastre a orzuli cu cei mai buni parametride calitate, fapt cerne permite si satisfacem cele mai exigente ceriate ale lentilor nostri cu privie la spectficatille produsulu. Istoricul activitatii Grupului Souffiet in Romania 1997 Grupui Souffetsincepe activtatea in Romania, actvtate ce induce operarea a trefabrci de malt in ites, BuzSu sTimigoara. £200? Se consttuie Soufflet Agro Romina, Noua febrica de malt din Burauincepe si produc3. 2010 Se obfne certifcarea sistemului de management al Souffet ‘Mat Roméniacortorm standarcer 150 9001 Sete de managernent al caltatil, BO 14001 (Ssteme de management al medilu) si ‘OHSAS 18001 (Sisteme de management al sinatai si sigurantel ‘ocupationale. 2012 Souffle Agro Romania achiitioneaz’ 2 silazuri Jocalzate in Brsila ¢ Tindire) pentru a faiita promovarea cultviri, dar i colectarea orzuluipentru maltficare, Expertiza Souffiet Agro Romania Echipa noastr’ de agronomi are 0 vast experient3 in toste etapele de cultivare, de la selectiavarietatilor de serinte,testele ‘tehnice care sunt premergitoare producti de or, la comercilizarea cde produse specifice ecologice. Agronoril ofera consultants tehnic& agicultorilor pentru ca acestia 8 poatd obtine orz de caltate bun’, creand premizele unei investti profitable pentru Tntregul lant ,de la orz la bere’. in perioads de vegetatie a orzului, dar si dupé recoltare, agronomi nostri asigur8 siguranta alimentaré a produselor noastre prin implementarea unui program complex de ‘monitorizare a calitati si trasabilitatii materiel prime. Producta ultra-eicient’ in fabrica de malt a Souffet Malt Romania Fabrica din Buzau, amplasat in inima regiunii cu cel mai bun sol pentru producta de cereale din Romsnia, este echipati cu tehnolosie de ultima eeneratie pentru depozitarea si curstarea orzuki pentru fabricarea maltului, de monitorizare a productiei si de livre a maitului c&tre producstori romani de bere. Cepacitatea de productie este de 106,000 tone de malt Pilsen pe an. Nowa maltaie este dotata cu echipamente de inal clasé ce permit obtinerea de produse sigure, de cea mai buna calitate, conform Cetintelorcientilor nostri. De asemenea, protectarea si constructia noiifebrci ou avut in vedere protejarea sén8tati si securittiin ‘munca a angajatilor, precum si protejarea mediului inconjurator. Find create estel premizele necesare ne vom continua strédania dea ‘imbundtitipsrmarentcalttea pe tot parcusul laude orzla bere" Located on the best barley-growing land in Europe and the GS, Malteries Soutfiet has set Itself the goal of perfectly matching the needs ofits customer’ brewers, and continuously supplying them with products made out of quality raw rmateriale. The synergy with Souffiet Agriculture created by the Malting Division gives us total control over the process, from the selection of seeds varieties and upstrea agronomic accompaniment for farmers, to selecti brewing barley with the best quality parameters for its Malt production plants, enabling us to meet the moct demanding product specifications History of Group Souffle in Romenia 1997 Souffiet Malt Romania hae started its activity that included running three malthouses in Pitesti, Buzau and Tiisosra, 2009 Setting up Soufflet Agro Romania, The new malting plant in Buzau starts to produce. 2010 Soufflet Malt Romania's Management System was certified ISO 9001 (Quality Management Systems), ISO 14001 (Environmental Management Systems) and OHS AS 18001 (Occupational Health and Safety Management Systems), 2012 Soutflet Agro Romania acquires 2 silos located in rila and Tandirei in order te promote production, but iso to facilitate collection of malting barley. Expertise of Souffet Agro Romania (Our team of agronomists hac 2 wide experi st all tages, from the selection of seed varieties and technical tests Upstream of production to developing and marketing environmentally-friendly products. They advise the farmers to obtain a good quality of barley with the best return tn investments forthe barley to mal” chain. During the ‘growing of barley and after the harvest, our agronomists ensure food safety of our products by implementing a comprehensive quality monitoring and traceability Programme forraw materials \Utra-effiient production inthe malthouse of SouffietMalt Romania, The plant of Buzau, located at the heart of the best cereal production land in Romania, is equipped with the latest technology for storing and cleaning the barley, for processing it into mak, for monitoring production and delivering the ‘malt to the Romanian brewers. The annual production reaches 106 000 tons of Pilsen malt. he new malting plant is built with the state-of the art equipment's to obtain the best quality and safe products required by our customers. Also, the respect for occupational health and safety on the site, for the protection of tre environment were included in the specifications of the construction, Thus we continuously strive to improve quality throughout cour *barley to malt® chain, Raportanval eciia 2016 | Annual repart 206 edtian 5] Asociatia Producatorilor de Hamei din Romania - APHR Association of the Hops Producers of Romania Asociatia producatorilor de hamei din Romania a fost ‘The Hops Producers Association of Romania was founded fondata in anul 2004, dupa privatizarea Intreprinderilor jin 2004, after the privatization of state agricultural companies Agricole de Stat, iar in prezent se compune din patru societati and it currently consists in four private companies in private din judetele Mure, Alba si Sibiu. Suprafata actual Mures, Alba and Sibiu counties. The current cultivated ‘cultivata este de 240 Ha, cu posibilitatea dezvoltarii pana la area is of 240 ha, with the opportunity to develop up to 650 Ha, existand 410 Ha sistem de sustinere (spalier) in 50 ha as there is a support system of 410 ha, property proprietatea societatilor cultivatoare de hamei Asociatia of the hop growing companies. The Association ie este membru al IHGC din anul 2009. member of IHGC since 2009. Asociatia detine o sectie de ultima generatie de peletizare The Association has the latest hop pelletizing section a hameiului de tip 90 - de 0 capacitate de 500 ke/ord, pusdin type 90, with a capacity of 500kg/hour, put into functiune in anul 2007. Cut aceast’ instalatie se prelucreaz’ si operation in 2007. With this installation, the hop ic se impacheteaz hameiul astfel incit toate caracteristidle processed and packed so that it keeps ils speciic dobandite in naturd - acizi(a,, yh,aromele specifice soiurilorsi natural flavors and acids (a, 6, y) without any intervention, microcimatului de unde provin ~ si fiepstratefarainterventie The Association also owns a cold storage that ensures prin procesare. Depazitul frigorifical Asociatiei asiguré pastrarea the product's depositary until it is celivered, [prechsuui fit pind la irae Toate conditile create prinprogramele | these circumstances created by SAPARD ensure ‘SAPARD ne asiguré competitiitatea produsuiui pe acest segment. product's competitiveness in this segment and the CClien{iiprocusului au fostin trecut majoritatea berarilor din PBIR, Associations’ customers are Bere Mures, Suceava Beer, printre acestea numarandu-se Bere Mures, Bere Suceava, Bere Beer Azuga, Albrau Beer, and lerge companies as ‘Azuga, Bere Albrau, dar si compenii mari precum Bere Sebes, Sebes, URBB, Ursus and HE INE KEN Romania (starting URBB, URSUS 5, din2011, HEINEKEN Romania, with 2011). Asociatia Producatorilor de Hamei din Roménia produce in The Hops Producers Association of Romania produces conditii microcimatice normale circa 20.000 kg alfa pe an, 20000 kg Alfa in macroclimatic normal conditions which ceea_ce reprezinta cca. 15% din consumul anual al represents about 15% of the annual Romanian consumption Romaniei. Totodat3, aceasta sustine utilizarea ca materie and encourages the usage of the Romanian hop 2 2 raw prima pentru bere a hameiului romanesc, care are aceeasi_ material for beer, which has the same quality as the calitate ca si cel importat. imported one. Pee aa ec Raportanval eciia 2016 | Annual repart 206 edtian 53 Marcile berarilor nostri Our members’ brands BERGENBIER S.A. HEINEKEN Romania meee fis Be Nevin on Oo se a AP ICETT MARTENS S.A. ©) e) UNITED ROMANIAN BREWERIES BEREPROD. Giishet (Tusors Ey HOLSTEN = Weng URSUS BREWERIES Geolhoh PERON! Pysoioqet Starfaiis OE BERARIUM. Membri Members Contact Contacts ASOCIATIA BERARII ROMANIEI BREWERS OF ROMANIA ASSOCIATION IGOR TIKHONOV Presedinte / President CIPRIAN DRAGOS SANDU Secretar General / Secretary General B-dul Carol nr. 34-36. eta) 2 Sector 2, Bucuresti Telefon: +40 21 317 29 77. Fax: +40 2131720 85 E-mail: office@berariiromanieiro wanuberarilromaniel.ro BERGENBIER SA. LUCIAN GHINEA Presedinie / President oseaua Bucuresti Nor, nr. 10, Cladirea O2, eta 5, orasul Voluntari, 0771¢0. Judetul ifov Telefon: +40 372 20 7109 | Fax: + 40 212 43 1001 E-mail offceROamotsoncoorscom swww.bergenbiersa.ro HEINEKEN Romania S.A. ONNO ROMEOUTS Director General / Managing Drector Str, Tipografilor 11-16, S-Park. aripa A2-L. sector 3, Bucurest. 014714 Telefon: +40 212 02 77 00 | Fax -40 212 027756 E-mail offceaheineken ro swwwheinekenromania,ro MARTENS. VASILE JOANTA Pregecnte - Drector General / President - General Manager Strada Grigore Ventura nr 1, 800568, Galati, Romania Telefon. +40 236 472318 | Fax: 40 230 404754 E-mail: offceamartens.ro wwwwmartens.ro UNITED ROMANIAN BREWERIES BEREPROD SHACHAR SHAINE Progodinto / President Ba. Biruintel nr. 89, Pantelimon. lfov Telefon +40 212 05 50 00 | Fax: +40 212 05 50 09 E-mait: offcestuborgro wnww.tuborg pressroom,o URSUS BREWERIES S.A, IGOR TIKHONOV Presedinte / President Soseaua Pipera nr. 43. Compa. et2, sector 2, Bucuresti Telefon + 40 213 14 04 20 | Fax + 40 212 1508 04 E-mail oficearesabmillercom svunwursus-brewerles 10 BERARIUM MARIUS MIRCEA Director General / General Manager Str, Ghioceitor nr. 21, 300399, Timiscara Tatofon: +40 735 00 3033 wnwwclinicadeberero SOUFFLET MALT ROMANIA IONUT OPREA Director Executiv / Executwe Director DN2B ~ km 9-900, Buzdu Telefon: +40 756 029 320 | Fax: -40 238 40 2888 E-mail: cionitamaltasoumfet-group.com swwwsoutfetcom ASOCIATIA PRODUCATORILOR DE HAMEIDIN ROMANIA ACATIU MORA Presedinie / President Str, Delavrancea rv. 23 Targu-Mures Telefon: +40 255 28 58 90 | Fax: +40 265 26 60 67 Raport anval editia 2016 | Annual report 2016 edition = 55 RECOMANDAM UN CONSUM RESPONSABIL DE BERE We recommend a responsible consumption of beer BERARII ie) NIEL www.berariiromaniei.ro

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