Model plan de afaceri

Rosemari FUICA

Investete n oameni !
FONDUL SOCIAL EUROPEAN
Programul Operaional Sectorial pentru Dezvoltarea Resurselor Umane 2007 2013
Axa prioritar 3. Creterea adaptabilitii lucrtorilor i a ntreprinderilor
Domeniul major de intervenie 3.1. Promovarea culturii antreprenoriale

ELAN

Promovarea Culturii Antreprenoriale: Adaptabilitate, Dinamism,

Iniiativ n Industria Electronic

1. SUMARUL PLANULUI DE AFACERI

1.1. PREZENTAREA OPORTUNITATII DE AFACERI
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1.2. ASPECTE DE MARKETING
Caracteristici distinctive ale produsului / serviciului
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Prezentare sumara a pietei tinta
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Model plan de afaceri

Rosemari FUICA

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Analiza concurentei
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Strategii principale de marketig
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1.3. PROBLEME OPERATIONALE

Probleme legale legate de afacere
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Sumarul furnizorilor
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Echipa de management roluri si abilitati critice
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1.4. FINANTARE
Sumar al cerintelor financiare previziuni
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Investitia de capital a proprietarilor
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2. PROFILUL COMPANIEI
Tipul de firma
societatea in nume colectiv ( S.N.C.)
societatea in comandita simpla (S.C.S.)
societatea in comandita pe actiuni (S.C.A.)
societatea cu raspundere limitata (S.R.L.)
societatea pe actiuni (S.A.)
Proprietari
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Numele firmei
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Data de inceput a activitatii
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Activitatile firmei
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Descrierea firmei
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Locatia
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Informatii de contact
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Model plan de afaceri

Rosemari FUICA

Consultantii firmei
Juridic
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Financiar
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3. ANALIZA INDUSTRIEI .....

3.1. TENDINTELE GENERALE ALE AFACERILOR SI CONSUMATORILOR
REZULTATE DIN:
Schimbari sociale
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Schimbari economice
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Schimbari demografice
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Schimbari climatice
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Schimbari de mediu

Model plan de afaceri

Rosemari FUICA

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Schimbari tehnologice
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Schimbari politice
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3.2. O INVESTIGARE A TRENDURILOR INDUSTRIEI ..........

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FACTORI CHEIE AI SUCCESULUI IN INDUSTRIA .......
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BARIERE DE INTRARE, MARIMEA INDUSTRIEI....
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4. SERVICIU SAU PRODUS

Care sunt caracteristicile unice ale produsului tau ?
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Care sunt caracteristicile care i confera valoare

Model plan de afaceri

Rosemari FUICA

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Care sunt beneficiile aduse de aceste caracteristici ?
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5. PIATA TINTA
Ce includ?
Caracteristici demografice ale consumatorilor:
Categorii de varsta
Gen
Stare civila
Numar de copii
Granite teritoriale
Valoarea
medie
cumparata
Frecventa cumpararii
Caracteristici psihografice ale consumatorilor:
Stil de viata
Ce citesc?
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Ce nevoie satisface produsul tau?
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Ce/cine influenteaza decizia de cumparare
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Cum este poziionat produsul /serviciul fata de competitie ?
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Ce faci diferit ?
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Care a fost istoria acestui produs in piata ?
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6. ANALIZA COMPETITIVA
Descrierea competitorilor
Orar de functionare
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Ani de functionare in afacere

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Descrierea produsului/serviciului

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Diferentierea serviciului/produsului
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Profilul consumatorului
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Pretul
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Marketing/publicitate
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Puncte tari/puncte slabe-de ce cumpara clientii de la ei?
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Oportunitati/amenintari pentru afacerea ta
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8. MIXUL DE MARKETING - LOCATIA

Ce includ?
Unde este situata?

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Ce costuri sunt asociate cu locatia?
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Care este importanta pentru marketing a locatiei?
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Locatie rezidentiala sau comerciala?
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Exista potential de crestere viitoare a locatiei?
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Ce probleme de trafic ridica pozitia locatiei potentiale?
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Cum va afecta metoda ta de distributie:

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Model plan de afaceri

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1. Vanzarile
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2. Service-ul
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Promotia
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3. Termene
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9. MIXUL DE MARKETING - STRATEGIA DE PRET

Ce includ?
Pretul pentru un serviciu
Munca
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Cheltuieli fixe
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Adaos
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Pretul unui produs
Munca
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Cheltuieli fixe
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Materiale
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Adaos
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Tipul de pret
Redus, mediu, ridicat
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Perceptia valorii de catre client

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Vei face discount de pret in mod regulat?
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Vei folosi discount de volum?
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Analiza volumului minim de productie necesar pentru acoperirea cheltuielilor
Identificarea valorii necesare a vanzarilor
Necesarul petru acoperirea cheltuielilor fixe, pe baza unui pret de vanzare si a unui adaos.
Volumul minim necesar pt acoperire cheltuieli= costuri fixe/ (pretul de vanzare unitarcosturi variabile unitare)

10. FURNIZORI
Nume furnizor
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Termeni si conditii
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Linia de produse
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Preturi
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Discount-uri comerciale
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Restrictii de livrare
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Drepturi exclusive asupra produselor
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Referinte
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Furnizori de rezerva
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11. PLANUL DE PRODUCTIE

Metodologia de productie
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Model plan de afaceri

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Cerinte de cercetare si dezvoltare
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Analiza de cost ( costuri directe si indirecte)
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Cerinte de timp
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Cerinte - locatie si echipamente
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Model plan de afaceri

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Descrierea capacitatilor proprii
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Capacitati in leasing
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Cerinte de depozitare
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Aranjamente de sub-contractare
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12. Resurse umane

Structura organizationala/Plan de angajari
Full-time
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Part-time
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Sezonier
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Probleme legale
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Nivel salarii
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Beneficii
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Costuri salariale
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Descrierea detaliata a job-urilor
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Roluri si responsabilitati
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Contracte de munca, contracte de servicii

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Planuri de viitor pentru resurse umane
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Evaluarea expertizie proprii

Experienta tehnica

Experienta de marketing

Experienta financiara

Experienta management

Administratie

Daca nu am toate aceste calificari pot sa angajez pe cineva care are?

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13. Situatia financiara

Informatii importante din balanta contabila si bilantul contabil
Total active:

Total datorii curente

din care

din care
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Model plan de afaceri

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Fonduri fixe:

Datorii pe termen lung:

Alte active:

Parti sociale actionari:

Declaratiile de venit
Vanzari/venituri:
Cheltuieli totale din care:
Variabile:
Fixe:
Profit/pierderi:
Taxe datorate:

14. Cash flow

Ce includ?
Surse de bani:
Vanzari
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Imprumuturi
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Investitii de capital
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Utilizarea banilor
Cheltuieli de platit
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Costuri de start
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Sold balanta venituri/cheltuieli
Factori de luat in considerare

Sezonalitate

Venituri din promotii

Termene de plata

Cash-flow
Venituri din:

Luna
1

Luna
2

Luna
3

vanzari
imprumuturi
investitii
Total venituri
Cheltuieli cu:
salarii
marketing
asigurari
etc
Total cheltuieli
total venituri minus total
cheltuieli

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