Brandul parizian L`Oreal, cea mai mare companie din industria frumusetii din lume isi are inceputurile

in anul 1907 cand tanarul chimist francez Eugene Schueller a dezvoltat o formula de vopsea de par inovatoare. A numit aceast vopsea de pr Aureole si aa a nceput istoria LOreal. Principiile companiei care avea s devin LOreal au fost stabilite de la bun nceput: cercetare i inovaie n interesul frumuseii. Strategia lui Schueller a fost un real succes, si asta pentru ca in mai putin de doi ani dupa ce a descoperit Aureole, a infiintat Societe Francaise des Teintures Inoffensives pour Cheveux, care in scurt timp s-a transformat in LOreal. Compania a inceput cu produse pentru colorarea prului, dar n anul 1934LOreal a nceput s pun la dispoziia consumatorilor i produse pentru curarea i nfrumusearea tenului. In numai cinci ani, compania isi extinsese vanzarile in Austria, Olanda, Italia, SUA, Brazilia, Chile, Peru, Ecuador, Bolivia, fosta Uniune Sovietica, precum si in Estul Indepartat. Compania francez LOreal este cel mai mare productor de cosmetice din lume, deinnd peste 2000 de produse n toate sectoarele industriei de frumusee i peste 500 de branduri, printre care se numr Garnier, Lancome, Kerastase, Maybelline, Cacharel, Vichy. Astfel acestia sunt cunoscuti pentru produse ca vopseaua de par, produse de styling, produse pentru ingrijirea corpului, produse de parfumerie, cosmetice.

http://www.lorealparis.ro/marca/cine-suntem.aspx
Prezent n peste 120 de ri, semntura LOral Paris se dezvolt n jurul aceleiai filozofii: s inoveze i s ofere ct m ai multor consumatori cele mai performante produse, la cel mai bun pre. O filozofie ce presupune cercetarea n laboratoarele sale i voina de a democratiza o expertiz profesional.

ntr-o cutate permanent a excelenei, LOral Paris construiete viitorul frumuseii. Angajamentul nostru i valorile noastre de autenticitate, de respect i de proximitate fa de femeile i brbaii din lumea ntreaga ne-au permis s ajungem liderul mondial al universului frumuseii.

Diversitate i multi-etnicitate Simboluri ale lumii artelor, al modei i al frumuseii, purttorii notri de cuvnt sunt persoane pasionate i talentate. Femei i brbai de orice vrst i origine; viziunea, angajamentul i talentul lor sunt surse de inspiraie pentru epoca noastr.

O lume mai bun Hotri s aduc o contribuie pozitiv n lume, cu ajutorul LOral Paris, purttorii notri de cuvnt susin cercetarea i cauzele umanitare. De renume mondial, ei sunt ambasadorii cercetrii noastre pentru o lume mai bun i pentru confortul femeilor i brbailor din lumea ntreag.

Asigurare i ncredere n sine Filozofia LOral Paris este ca fiecare, indiferent de vrst, sex sau origine, "merit". Marca i propune s nsoeasc femeile i brbaii din toat lumea n toate etapele vieii lor. LOral Paris apr dreptul la frumusee; dreptul la toate tipurile de frumusee; dreptul fiecruia de a se dezvolta cu graie i siguran.

http://www.lorealparis.ro/marca/ce-facem-noi.aspx

O abordare bazat pe tiin i produse de nalt calitate.

n topul inovaiei tiinifice, echipele noastre de cercetare de renume mondial folosesc ultimele descoperiri tiinifice pentru a dezvolta produse exclusive, vizionare i mai sigure, care sunt uor de neles i de utilizat: misiunea noastr este s facem aceste inovaii tiinifice accesibile tuturor.

Lider n domeniul nostru, avem ca obiectiv s oferim cea mai larg gam de produse, care exprim lumea bogat i diversificat n care trim.

Ambalajele de lux ale produselor noastre, standardele de calitate crescute ale fabricilor noastre i conceptele inovatoare ale punctelor noastre de vnzare exprim viziunea noastr asupra frumuseii i excelenei, accesibile tuturor.

Art i cultur Parteneriatul nostru de lung durat cu Cannes, cel mai prestigios festival de cinema din lume, precum i fashion weeks* din marile capitale reflect pasiunea noastr pentru creativitate i cultur.

mpreun, construim dreptul la diferen, oferind tuturor dreptul la frumusee.

http://www.lorealparis.ro/marca/parteneriate.aspx

Festivalul de la Cannes
10 ani de pasiune pentru frumusee, asociat cu magia cinematografiei
L'Oral Paris srbtorete anul acesta 10 ani de parteneriat cu Festivalul de la Cannes. Acest parteneriat s-a nscut dintr-o adevrat pasiune pentru cinema i dintr-un respect pentru creaie, ancorat n valorile L'Oral. Cu ocazia ultimului festival, echipa, care cuprinde 25 de machiori profesioniti, a efectuat 1400 de machia je pentru 600 de personaliti!

http://www.loreal.com/group/who-we-are/our-mission.aspx

For more than a century, LOral has devoted itself solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-

confidence and open up to others. Beauty is a language. LOral has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. It pursues this goal by meeting the infinite diversity of beauty needs and desires all over the world. Beauty is universal. Since its creation by a researcher, the group has been pushing back the frontiers of knowledge. Its unique Research arm enables it to continually explore new territories and invent the products of the future, while drawing inspiration from beauty rituals the world over. Beauty is a science. Providing access to products that enhance well-being, mobilising its innovative strength to preserve the beauty of the planet and supporting local communities. These are exacting challenges, which are a source of inspiration and creativity for LOral. Beauty is a commitment. By drawing on the diversity of its teams, and the richness and the complementarity of its brand portfolio, LOral has made the universalisation of beauty its project for the years to come. LOral, offering beauty for all.
http://www.loreal.com/group/who-we-are/our-values-and-ethical-principles.aspx

OUR VALUES Our values are embedded in LOrals genetic code. They continue to this day to express themselves in the daily actions of all our teams across the globe. Here is a close-up on the Groups six founding values. If for over a century LOral has been devoted to just one business - beauty - it is above all because of our Passion for it. Passion for what cosmetics can bring to women and men: wellbeing, self-confidence, an openness towards others. Passion also for a business which is intrinsically linked to humanity and culture. Because creating beauty products means seeking to understand others, knowing how to listen to them, apprehending their traditions, anticipating their needs... Without this passion, the LOral adventure would never have been possible. Innovation is also one of our founding values. We always have in mind the fact that our company was founded by a scientist. Innovation is essential because beauty is an endless quest that constantly requires a higher level of performance. At LOral, it is vital. Always wanting to push back the limits of knowledge means discovering new ways to create products that are truly different and surprising. To always stay one step ahead. Because there is no innovation without daring, without taking initiatives, LOral has always given priority to the individual rather than to organisations. Entrepreneurial spirit, a synonym for autonomy, challenge, and adventure, has always been encouraged and embodied in a specific management style. Today it is still the driving force behind a Group built above all on a belief of the importance of each individual and their talents. Another value that has been guiding us since the Groups foundation over a century ago is Openmindedness. Listening to consumers and understanding their culture, being open to others and benefiting from their differences are absolute priorities in order to respond to the infinite

diversity of beauty aspirations around the world. They are inseparable from our business and our mission. These four values are inextricably related to our fifth value, the quest for Excellence. A value that permeates every aspect of our business, in every country and that is expressed in a state of mind and a constant pursuit of perfection. We all share this desire to surpass ourselves to be able to provide the best for our consumers. Finally, whether the Group is innovating or showing its entrepreneurial spirit, it has always done so with a sense for Responsibility. LOral's first invention, the safe hair dye was already an expression of this fundamental concern for effective, safe and innocuous products. But our sense of responsibility goes far beyond that. As a world leader in beauty, we have, more than others, the duty to preserve the beauty of the planet and to contribute to the well-being of our employees and of the communities in which we are present.