CUPRINS

Introducere............................................................................................................................3

CAPITOLUL I - ABORDRI TEORETICE N AGRICULTURA ECOLOGIC

1.1 Agricultura ecologic - concept.....................................................................................5
1.2 Repere istorice i terminologice....................................................................................6
1.3 Particulariti teoretice..................................................................................................7
1.3.1 Scop.........................................................................................................................7
1.3.2 Obiective.................................................................................................................8
1.3.3 Importana.............................................................................................................10
1.3.4 Principii.................................................................................................................10
1.4 Avantajele i dezavantajele agriculturii ecologice.....................................................11
1.5 Abordri comparative..................................................................................................15

CAPITOLUL II - STUDIU DE CAZ - FERMA ECOLOGIC BIODUMBRAVA

2.1 Prezentarea fermei ecologice Biodumbrava..............................................................16
2.1.1 Forma juridic.......................................................................................................16
2.1.2 Amplasamentul......................................................................................................16
2.1.3 Istoric.....................................................................................................................16
2.1.4 Obiectivul..............................................................................................................17
2.1.5 Oferta.....................................................................................................................17
2.1.6 Clienii...................................................................................................................18
2.1.7 Concurena............................................................................................................18
2.2 Mixul de marketing al fermei ecologice Biodumbrava.............................................19
2.2.1 Politica de vnzri.................................................................................................19
2.2.2 Politica de preuri..................................................................................................19
2.2.3 Politica de promovare i comunicare....................................................................20
2.2.4 Politica de distribuie.............................................................................................22
2.3 Analiza economic a fermei ecologice Biodumbrava................................................23
2.3.1 Analiza veniturilor i cheltuielilor.........................................................................23

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2.4 Analiza rentabilitii fermei........................................................................................24
2.4.1 Analiza profitului..................................................................................................24
2.4.2 Analiza ratelor de rentabilitate..............................................................................25

CAPITOLUL III - ANALIZA SWOT A FERMEI ECOLOGICE BIODUMBRAVA

CONCLUZII I PROPUNERI.........................................................................................27
Bibliografie..........................................................................................................................28