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1. Date despre program

,QVWLWXĠLDGHvQYăĠăPkQW ACADEMIA DE STUDII ECONOMICE
1.2. Facultatea MARKETING
1.3. Departamente (Departament) MARKETING
1.4. Domeniul de studii Marketing

1.5. Ciclul de studii /,&(1ğĂ

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1.7. Programul de studii Marketing

1.8. Limba de studiu 5RPkQă

1.9. Anul universitar 2017-2018

2. Date despre disciplina

2.1. Denumire 7HKQLFLDYDQVDWHSHQWUXFHUFHWăULOHGHPDUNHWLQJ

2.2. Cod 15.0013ID3.2-0003

2.3. Anul de studii 3 2.4. Semestrul 2 2.5. Forma de Examen 2.6. Regimul O 2.7. Nr. credite 4
evaluare disciplinei (Obligato ECTS
riu)
2.8. Titulari

3. Timp total estimat

1XPăUGHVăSWăPkQL 12.00
1XPăUGHRUHSHVăSWăPkQă 42.00 din care
AT(AT) 4.00
TC(TC) 10.00
SI(SI) 28.00
7RWDORUHGLQSODQXOGHvQYăĠăPkQW 504.00 din care
AT(AT) 48.00
TC(TC) 120.00
SI(SI) 336.00
7RWDORUHGHVWXGLXSHVHPHVWUXQXPăU(&76 RUH 100.00
3.5. Total ore studiu individual 0.00

'LVWULEXĠLDIRQGXOXLGHWLPSSHQWUXVWXGLXLQGLYLGXDO
6WXGLXGXSăPDQXDOVXSRUWGHFXUVELEOLRJUDILHúLQRWLĠH 20.00
'RFXPHQWDUHVXSOLPHQWDUăvQELEOLRWHFăSHSODWIRUPHOHHOHFWURQLFHGHVSHFLDOLWDWHúLSHWHUHQ 15.00
3UHJăWLUHVHPLQDULLODERUDWRDUHWHPHUHIHUDWHSRUWRIROLLúLHVHXUL 10.00
Tutoriat 10.00
([DPLQăUL 3.00
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4.1. de curriculum 0DUNHWLQJ&HUFHWăULGH0DUNHWLQJ6LVWHPHLQIRUPDWLFHGHPDUNHWLQJ
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instrumentelor de marketing
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de marketing;
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pentru AT(AT)
pentru TC(TC)
pentru SI(SI)

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7. Obiectivele disciplinei
7.1. Obiectivul general &XUVXOXUPăUHúWHGH]YROWDUHDFXQR‫܈‬WLQ‫܊‬HORUVWXGHQĠLORUFXSULYLUHODFRQFHSWHOHPHWRGHOHúLWHKQLFLOHVSHFLILFH
FHUFHWăULORUGHPDUNHWLQJDSURLHFWăULLRUJDQL]ăULLúLGHVIăúXUăULLGHPHUVXULORUVSHFLILFHDPHWRGHORUúLWHKQLFLORU
XWLOL]DWHSHQWUXREĠLQHUHDLQIRUPDĠLLORUGHPDUNHWLQJ±LQYHVWLJDUHDVXUVHORUVWDWLVWLFH‫܈‬LRUJDQL]DUHDVRQGDMHORUFD
FHUFHWăULGLUHFWHGHPDUNHWLQJGHGHVIă‫܈‬XUDUHDH[SHULPHQWHORU‫܈‬LVLPXOăULORUGHPDUNHWLQJFD‫܈‬LDPHWRGHORUGH
DQDOL]ăODQLYHOXOUH‫܊‬HOHORUVRFLDOHGLQPHGLXORQOLQH‫܈‬LRIIOLQH
7.2. Obiective specifice Applying the particular methods, techniques and tools to the organizational environment analysis
Comparative studying and critical evaluation of the methods, tecghniques and tools that are specific to marketing
research domain
Designing a marketing study using the statistical survey method
Identifying the correct utility and use of the Microsoft Visio and USINet software product in marketing research
Critical evaluation of instrumental features of the most used software programs in marketing research
Development and use of databases that are specific to the marketing activity
Identification and selection of the factors with an influence on the organization performance
Assessment and classification of the factors with an influence on the organization performance

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8.1. AT(AT) Metode de predare/ lucru 5HFRPDQGăUL

1 ,QWURGXFHUHvQWHKQLFLOHDYDQVDWHvQFHUFHWăULOHGHPDUNHWLQJ5HFDSLWXODUHD Prelegere
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principalelor concepte teoretice abordate în cadrul cursului.
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4 6WXGLXOXWLOLWă‫܊‬LLVLVWHPHORULQIRUPDWLFH6WDELOLUHDFDUDFWHULVWLFLORUPHWRGRORJLFH Prelegere
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de utilitate.
5 6WXGLXOUH‫܊‬HOHORUVRFLDOH'LDGH‫܈‬LWULDGHvQDQDOL]DUH‫܊‬HOHORUVRFLDOH&HQWUDOLWDWH Prelegere
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6 6WXGLXOUH‫܊‬HOHORUVRFLDOH$VSHFWHGLQDPLFHvQDQDOL]DUH‫܊‬HOHORUVRFLDOH Prelegere
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sociale.
7 ([SHULPHQWXOvQFHUFHWăULOHGHPDUNHWLQJ1DWXUD‫܈‬LRELHFWLYHOHH[SHULPHQWXOXLvQ Prelegere
FHUFHWăULOHGHPDUNHWLQJ9DOLGLWDWHDH[SHULPHQWHORU7HKQLFLGHSURLHFWDUHD
experimentelor de marketing.
8 8. Experimente cu un singur factor. Caracteristici generale ale experimentelor cu un Prelegere
singur factor. Proiectarea complet aleatoare. Proiectarea cu ajutorul blocurilor
DOHDWRDUH0ăVXUDUHDUHSHWDWă&D]XOH‫܈‬DQWLRDQHORULQHJDOH
9 9. Experimente multifactoriale. Caracteristici generale ale experimentelor Prelegere
multifactoriale. Proiectarea complet aleatoare a experimentelor
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10 (WLFDvQFHUFHWăULOHGHPDUNHWLQJ1RUPHJHQHUDOHGHHWLFăvQFHUFHWăULOHGH Prelegere
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11 6SHFLILFLWă‫܊‬LDOHFHUFHWăULORUGHPDUNHWLQJSHSLH‫܊‬HLQWHUQD‫܊‬LRQDOH5ROXO Prelegere
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12 &HUFHWăULGHPDUNHWLQJRQOLQH,PSDFWXOFHUFHWăULORUGHPDUNHWLQJRQOLQHDVXSUD Prelegere
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FHUFHWăULORUGHPDUNHWLQJRQOLQH&HUFHWăULGHPDUNHWLQJRQOLQHFDOLWDWLYH&HUFHWăUL
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Bibliografie
- &ăWRLX,FRRUG&HUFHWăULGHPDUNHWLQJ7UDWDW8UDQXV%XFXUH‫܈‬WL
- Castilla, E.J. , Dynamic Analysis in Social Sciences, Emerald Group Publishing, Boston, 2007
- Malhotra, N.K. , Marketing Research: An Applied Approach, Pearson, Upper Saddle River, SUA , 2007
- Mazzocchi, M. , Statistics for Marketing and Consumer Research, Sage Publications, Londra, 2008
- :DVVHUPDQQ6‫܈‬L)DXVW.6RFLDO1HWZRUN$QDO\VLV0HWKRGVDQG$SSOLFDWLRQV6WUXFWXUDO$QDO\VLVLQWKH6RFLDO6FLHQFHV
Cambridge University Press, Cambridge , 1994

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8.2. TC(TC) Metode de predare/ lucru 5HFRPDQGăUL

1 6HPLQDULQWURGXFWLY3UH]HQWDUHDPRGDOLWăĠLLGHHODERUDUHDSURLHFWHORUGHFHUFHWDUH Dezbatere
úLLGHQWLILFDUHDVXUVHORUVHFXQGDUHGHGDWHDGHFYDWHSHQWUXSURLHFWXOLQWHUPHGLDU
2 8WLOL]DUHD069LVLRSHQWUXUDSRUWDUHDGDWHORUvQFHUFHWăULOHGHPDUNHWLQJFRPSOH[H Dezbatere
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3 &HUFHWăULGHPDUNHWLQJvQGRPHQLXOUH‫܊‬HOHORUVRFLDOH8WLOL]DUHD86,1HWSHQWUX 6WXGLLGHFD]‫܈‬LGH]EDWHUL
DQDOL]DGDWHORUSURYHQLWHGLQFDGUXOUH‫܊‬HOHORUVRFLDOH$VSHFWHPHWRGRORJLFHvQ
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metodologice. Analiza datelor rezultate în urma experimentelor de marketing
unifactoriale
5 ([SHULPHQWXOGHPDUNHWLQJ8WLOL]DUHDSăWUDWHORUODWLQH‫܈‬LDSăWUDWHORUJUHFRODWLQH 6WXGLLGHFD]‫܈‬LGH]EDWHUL
în experimentele de marketing.
6 ([SHULPHQWXOGHPDUNHWLQJ3URLHFWDUHDIDFWRULDOă$VSHFWHSUDFWLFH‫܈‬L 6WXGLLGHFD]‫܈‬LGH]EDWHUL
metodologice în implementarea experimentelor de marketing factoriale. Analiza
datelor rezultate în urma experimentelor de marketing multifactoriale
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Bibliografie
- &DWRLX,FRRUG&HUFHWăULGHPDUNHWLQJ7UDWDW8UDQXV
- Castilla, E.J. , Social Network Analysis: Methods and Applications (Structural Analysis in the Social Sciences), Emerald Group
Publishing
- Malhotra, N.K. , Marketing Research: An Applied Approach, Pearson, Upper Saddle River
- Mazzocchi, M. , Statistics for Marketing and Consumer Research, Sage Publications
- :DVVHUPDQQ6‫܈‬L)DXVW.6RFLDO1HWZRUN$QDO\VLV0HWKRGVDQG$SSOLFDWLRQV6WUXFWXUDO$QDO\VLVLQWKH6RFLDO6FLHQFHV
Cambridge University Press
-

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angajatori reprezentativi din domeniul aferent programului
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10. Evaluare
Pondere în
Activitatea Criterii de evaluare Metode de evaluare
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10.1. AT(AT) &XQRDúWHUHDFRQFHSWHORUIXQGDPHQWDOHVSHFLILFH examen 50.00
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10.2. TC(TC) (ODERUDUHDvQHFKLSăDXQXLH[SHULPHQWGH Proiect de semestru 30.00
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cadrul seminariilor
10.3. TC(TC) 'HPRQVWUDUHDvQ‫܊‬HOHJHULL‫܈‬LvQVX‫܈‬LULL Studiu de caz 10.00
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seminariilor
10.4. TC(TC) Realizarea unui studiu individual asupra unei Proiect intermediar 10.00
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(YDOXDUHILQDOă
10.6. Modalitatea de notare Note întregi 1-10
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5HDOL]DUHDXQXLVWXGLXGHPDUNHWLQJDVXSUDUH‫܊‬HOHORUVRFLDOH
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'DWDOLVWăULL Titulari,
10/05/2018

'DWDDYL]ăULLvQGHSDUWDPHQW Director departament,

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