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Sport
ABORDĂRI DE MARKETING ÎN
SPORTUL ROMÂNESC
Conf. univ. dr. Gheorghe
JINGA Academia de Studii Economice din
Bucureşti
Abstract
At the moment, as all forms of competition appear to intensify, the role of
marketing is to restore balance between the benefits of organization and the
participant in sports.
The competition between sports organizations stimulates the establishment of
market strategies aimed at differentiation of products/services offered by a
club/federation, etc., attracting a large number of members and retaining them by
providing quality services.
Keywords: reform, sportive organization, informational system
Iată doar câteva din motivele pentru care este necesară aplicarea
marketingului în sport:
BIBLIOGRAFIE