aroma

taria
gustul

nr curent
1
2
3
4
5
6
7
8

raspuns
aroma
taria
gustul
pretul
Doncaf Elita Instant
Doncaf Selected Instant
Doncaf Selected Premium
Doncaf Original

Rspuns

nr curent

%
19.14
6.96
5.22
3.48
3.13
5.56
2.43
1.74

Numr
87
13

DA
2 NU
TOTAL
RESPONDENTI
1

100

nr

40
35
30
25
20
15
10
5
0

Rspuns
1 Sptmnal
2 O dat la 2 sptmni

28.73

%
28.73
Sptmnal
39.09
1

O dat la 2
2

15
10
5
0
Sptmnal
1

Lunar
4 Ocazional
TOTAL
RESPONDENTI

O dat la 2
2

19.54
12.64
100

nr
1
2

Consu

45.97

55
50
45
40

nr

Rspuns
1 Doncaf Selected

%
21.75

Valorile sortimentelor preferat

6.53
8.7

4.3

Valorile sortimentelor preferat

Doncafe Elita
Doncaf Selected Instant

17.4
15.23

Doncafe Gold
5 Doncaf Elita Instant
Doncaf Selected
6 Premium
4

10.88
8.7
6.53

Doncaf decaffeinated
4.35
2.18
8 Doncaf Original
1 Doncaf Selected
TOTAL
87
4
Doncafe
Gold
9 RESPONDENTI

6.53
8.7
10.88

15.

7 Doncaf decaffeinated

Rspuns

nr

Aroma
2 Tria
39.16
3 Gustul
40
4 Pre 35
30
TOTAL
RESPONDENTI
25
20
%
15
10 39.16
5
26.1
0
13.05
8.7
87
1

4.3

2 Doncafe E
5 Doncaf E
8 Doncaf O

%Preferintele consum
39.16
26.1
13.05
26.1
8.7
87

Criteriu

Foarte favorabil

Nota 6
Aroma
Gustul
Tria
Preul
Total

Criteriu

16
12
9
18
55

Foarte favorabil

nr
1

Aroma

Gustul

Tria

Preul

Total

Criteriu

16
12
9
18
55

Foarte favorabil

nr

Nota 6

Aroma

16

Pe

40
35
30
25
20

40
35
30
25
20
15
10
5
0

Feminin
Masculin

63
37

Vduv/
11%
Necstorit/
23%
Divorat/
17%

Necsto
rit/

23

23

Cstori
t/

49

49

Divorat
/

17

17

Vduv/

11

11

Cstorit/
49%

Sub 500 ro
Peste 1000 ron; 17

801-1000 ron; 47

Sub 500 ro
Peste 1000 ron; 17

Sub 500
ron

13

13

501-800
ron

23

23

801-1000
ron

47

47

Peste
1000 ron

17

17

801-1000 ron; 47

Numarul consumatorilor de cafea

%
%
20

%
4 pretul

15

13%

3 gustul

10

2 taria

5
0

1 aroma
1 aroma

87%

1 DA
2 NU

2 taria

3 gustul

4 pretul

%
87
13
100
Cat de frecvent cumparati cafea
nr

39.09

28.73

mnal
1

19.54
12.64

%1
2
3
4

%
28.73
O dat 39.09
la 2 sptmni
2

Lunar
3

Ocazional
4

mnal
1

3
4

O dat la 2 sptmni
2

Lunar
3

19.54
12.64
100

Rspuns

%
45.97
54.03

DA
NU
Consumatorii Doncafe
TOTAL
RESPONDENTI

Ocazional
4

%
45.97
54.03
100

54.03
1 DA
2 NU

45.97

%
21.75

ortimentelor preferate de consumatorii Doncafe la %

6.53
8.7

4.35 2.18

21.75

ortimentelor preferate de consumatorii Doncafe la %

17.4
15.23

6.53

4.35 2.18

10.88
8.7
8.7
6.53
10.88

21.75

17.4

15.23

4.35
2.18
2 Doncafe87
Elita

ted

einated

5 Doncaf Elita Instant

8 Doncaf Original

3 Doncaf Selected Instant

6 Doncaf Selected Premium

Preferintele consumatorilor doncafe la %

26.1
13.05

8.7

1 Aroma
2 Tria
3 Gustul
4 Pre

Favorabil

Nici
Nefavor F.
Nu tiu/ nu
favorabil abila
nefavor rspund
/ nici
abil
nefavorab
il
Nota 4
Nota 2 Nota 1

Nota 5
12
15
13
12
52

Favorabil

12
15
13
12
52

Favorabil

5
6
8
5
24

Nota 3
4
5
4
1
14

3
1
2
3
9

1
4
1
6

Nici
Nefavor F.
Nu tiu/ nu
favorabil/ abila
nefavora rspund
nici
bil
nefavorabil

5
6
8
5
24

4
5
4
1
14

3
1
2
3
9

1
4
1
6

Nici
Nefavor F.
Nu tiu/ nu
favorabil/ abila
nefavora rspund
nici
bil
nefavorabil

Nota 4
Nota 2

Nota 5

Nota 3

Nota 1

Total
40
40
40
40
160

40
40
40
40
160

18
18

16

16
14

12

12
10
8
6

16
16
14

12

12

12

10
8
6
4
2
0

Foarte favorabil

Rspuns

nr

Mcinat

50

Boabe
Solubil

17.5
32.5

1
2

87

Nota

1
3

Nr. de pers
%

3.45

nr
1

Nota
%

1
3.45

F. nesatisfctor
Nota

nr
1

Nr. de pers
3 Total pers.
%
4

1
3

3.45

Rspuns
nr

Mai puin de 10 Ron

5.75
18.39
1

Peste 20 Ron; 41.38

ntre 10-15 Ron

2

ntre 16-20 Ron

34.48

Peste 20 Ron
4

Variante de rspuns

ntre 18-25 ani

25-35 ani
35-45 ani
45-60

Numr
responden
i
25
38
18
7

Peste 60

12

Masculin
37%

Feminin
63%

v/
Necstorit/
23%

Cstorit/
49%

Sub 500 ron ; 13

Peste 1000 ron; 17

801-1000 ron; 47

501-800 ron ; 23

Sub 500 ron ; 13

Peste 1000 ron; 17

801-1000 ron; 47

501-800 ron ; 23

%
4 pretul
3 gustul

2 taria

1 DA
2 NU

ul

4 pretul

%1
2
3
4

3
4

18
16

15
12

12

13

12

8
5

16

15
12

13

12

12

8
5

3
1

Foarte favorabil

3.45

Favorabil

Nici favorabil/ nici

nefavorabil

Nefavorabila

32.5

17.5

1 Mcinat

2
7

2 Boabe

3
9

8.05

3 Solubil

4
5

10.34

5
8

5.75

F. nefavorabil

50

50
45
40
35
30
25
20
15
10
5
0

9.2

Nu

3.45

8.05

5.75

F. satisfctor
3
9

2
7

10.34

4
5

9.2

5
8
87

3.45

8.05

nr

Marca
1 Tchibo
2 Elita
3 Jacobs
Nescafe

10.34

%
27.5
20
15
12.5

nr

25

9.2

1T
2E
3J
4N
5A

27.5

12.5
20
15

4
5

5.75

Altele

Rspuns
Magazine
1 specializate

1 Magazine specializate
2 Magazine de cartier
3 Supermarket
4 Hypermarket
5 Altele

25
100

33.33

%
35
20.69
30

20.69

19.54

25
20
15
10
5

14.94
11.49

33.33
35
1 Magazine specializate
2
Magazine de
Magazine
decartier
3
Supermarket
2 cartier
4 Hypermarket
Supermarket
35
Altele

Hypermarket
5 Altele
4

30

20.69

19.54

25

11.49

14.94

20

11.49

15

33.33
10
19.54
5
14.94
0
%

%
5.75

18.39

34.48

41.38

38
25
18

r
re
sp
on
de
n
i

Nu
m

40
35
30
25
20
15
10
5
0

Nu
m

r
re
sp
on
de
n
i

20
15
10
5
0

18
7

Aroma
Gustul
Tria
Preul
4

Aroma
Gustul
Tria
Preul
3
1

3
1

F. nefavorabil

Nu tiu/ nu rspund

32.5

Solubil

6
10

9.2

7
15

11.49

8
13

17.24

9
10

14.94

10
7

11.49

8.05

6
9.2

7
11.49

6
10

8
17.24

7
15

9
14.94

8
13

10
11.49

9
10

8.05

10
7

87
9.2

11.49

1 Tchibo
2 Elita
3 Jacobs
4 Nescafe
5 Altele

33.33

19.54
14.94

17.24

14.94

11.49

8.05

33.33

19.54
14.94

Suma d

45
40
35
30
25
20
15
10
5
0

1
5.75
Mai puin de 10 Ron
1

38

18
12

Nu
m

r
re
sp
on
de
n
i

ntre 18-25 ani

25-35 ani
35-45 ani
45-60
Peste 60

ntre 10-1
2

18
12

Nu
m

r
re
sp
on
de
n
i

ntre 18-25 ani

25-35 ani
35-45 ani
45-60
Peste 60

Suma data de consumatori pe un pachet mediu de cafea

%
41.38
34.48

18.39

75

10 Ron

ntre 10-15 Ron

2

ntre 16-20 Ron

3

Peste 20 Ron
4