Sunteți pe pagina 1din 4

BIBLIOGRAFIE MONOGRAFII I ARTICOLE

1.

ALLRED, A., CHAKRABORTY G., "Can a Marketing Product Classification System Predict Dot.com Retail Success and Failure" Journal of Internet Commerce, Vol. 3(1), New York, 2004, p. 31- 46;

2.

ANHOLT, S., Branding places and nations n Brands and Branding , ed.II, The Economist, 2008, p. 207-216; BANNISTER, J.P., SAUNDERS, J.A., Consumers Attitudes Imports: The Measurement of National Stereotype Image, n European Journal of Marketing, Nr. 12, 1978, p. 562-570;

3.

4. 5.

BERNAYS, E. L. Public Relations. - Norman: X.L., 1952, 374 p; BOSQUE SENDRA, J., Estereotipos del lugar central, n Prcticas de geografa de la percepcin y de la actividad cotidiana, Oikos-Tau, Barcelona, 1992, p. 101-125;

6.

BOGNOUX, D., La fonction des mdias dans la dmocratie, n Cahiers Franais, nr. 338, mai-juin 2007, p. 3-7; COMAN, C., Comunicare de criz. Tehnici i strategii, Iai, Polirom, 2009, 229p; CARAMIDA, C., Brand & Branding. Identitate vizual, Vol. I, Bucureti, Brandmark, 2009, 61 p;

7. 8.

9. 10.

COSTA, J., Imagen pblica. Una ingeniera social, Ed. Fundesco. Madrid. 1992, 307 p; CHICIUDEAN, I., HALIC B.A., Analiza imaginii organizaiilor SNSPA, Ed. Comunicare.ro, Bucureti, 2004, 132 p; CHICIUDEAN, I., TONE, V., Gestionarea crizelor de imagine, Bucureti, ed. Comunicare.ro, 2002, 195p. ;

11.

12.

DANIELIAN, L. H., SHOEMAKER, P. J., Deviant acts, risky business, and U.S. interests: The newsworthiness of world events n Journalism Quarterly, 1991, Nr. 68, p. 781-795;

13.

DICHTL 221246;

E.,

PULS,

S.,

Deusche

Erzeugnisse

auf

dem

japanischen

Konsumgtermarkt, Jahrbuch der Absatz- und Verbrauchsforschung, 1983, Nrnberg, p.

14.

DINNIE, K., Place Branding: Overview of an Emerging Literature, n Place Branding, 2004, Vol 1, No 1, p. 106-110;

15.

GALTUNG, J., RUGE, H., The Structure of Foreign News. The Presentation of the Congo, Cuba and Cyprus Crises in Four Norwegian Newspapers , n Journal of peace research, Oslo,1965, Nr.2, p.64-91; GONA, A., Factorul mediatic n profilarea imaginii de ar a Republicii Moldova - tez de doctor n tiine politice; cond. t. MARIN C., Chiinu, 2009, 181 p;

16.

17. 18.

HAIG, M., Mari eecuri ale unor branduri renumite, Bucureti, Meteorpress , 2008, p. 16; HAINE, R., Reprezentri sociale i construirea imaginii publice, n Revista Transilvan de tiine Administrative, 2(11), 2004, p. 37- 45; HODOROJA, V., Mecanismul naional-statal al mass-media ca mijloc de promovare i formare a imagini politice a Republicii Moldova, n Moldoscopie, Nr.1 (XXXII), Chiinu, USM, 2006 p. 10-17;

19.

20.

Image of nations: Coverage of foreign nations in the Korean media, n Conference PapersInternational Communication Association; 2003 Annual Meeting; San Diego, CA, 22 p; HAIG, M., Mari eecuri ale unor branduri renumite, Bucureti, Meteorpress , 2008, p. 16;

21. 22.

JOHNSON-LAIRD, P., Mental models, Cambridge, Cambridge University Press, 1983; KHAN, S.R., Stereotyping from the perspective of perceivers and targets, n revista Journal of Cross-Cultural Psychology, ed.Western Washington University, Bellingham,Washington, 2002, Un.15, Cap. III;

23.

KOTLER, Ph., HAIDER, D. H. REIN, I., Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations, New York, Free Press, 1993;

24.

KOTLER, P., KELLER, K.,L., Framework Prentice Hall, 891 p;

for Marketing Management,

Paperback,

25.

KUNCZIK, M., Images of nations and international public relations. Mahwah, 1997, NJ: Lawrence Erlbaum, p.7; LIPPMANN, W., Public Opinion, ed. Harcourt, New York, 1922, p. 26 32; LYON, D., Postmodernity, Alianza, Madrid, 2000, 192 p; MANHEIM, B.J., ALBRITTON, B.R., Changing national images: International Public Relations and Media Agenda Setting n The American Political Science Review, Vol. 78, No. 3., sept., Virginia, 1984, p. 641-657; MARIN, C., Comunicare instituional,(Studiu), Centrul Tehnologii Informaionale al FJC, Chiinu: USM, 1998, 180 p;

26. 27. 28.

29.

30.

MARTIN I. M., EROGLU, S., Measuring a Multi-Dimensional Construct: Country Image, Journal of Business Research, 28, 3, 1993, p. 191-210; MERRILL, C.J., Global Journalism. A survey of the worlds mass media. Longman Inc, New York and London, 1983, 374 p; MURRAY L.W., LI, Z., FU.S, Country and Product Images: The Perceptions of Consumers in the Peoples Republic of China, n Journal of International Consumer Marketing, 10:1 (1998); OLINS, W., Despre brand, Comunicare.ro, Bucureti, 2003, p. 16;

31.

32.

33.

34.

POP, D., Mass-media i politica. Teorii, structuri, principii, ed. Institutul European, Iai, 2000, p.13-14;

35.

RESENGREN, K. E., Four types of tables, n Journal of Communication, 27, 1977, p. 6775;

36.

SHOEMAKER, P. J., REESE, S. D., Mediating the message: Theories of influences on mass media content (2nd ed.). New York: Longman, 1996; WUNENBURGER, J.J., Filozofia imaginilor, trad. Polirom, Iai, 2004, 128 p;

37.

SITOGRAPHIE (SURSE INTERNET)


38. 39. 40. 41. 42. 43. 44. 45. 46.

http://dexonline.ro/definitie/imagine [Accesat la 29. 03.2013]; http://dexonline.ro/definitie/imagologie [Accesat la 29.03 2013]; http://dexonline.ro/definitie/marc%C4%83 [Accesat la 12.04.2013]; http://www.lefigaro.fr/ [Accesat n intervalul 15.03.2013 15.15.2013]; http://www.lemonde.fr/ [Accesat n intervalul 15.03.2013 15.15.2013]; http://ro.wikipedia.org/wiki/Le_Figaro [Accesat la 18.04.2013]; http://www.echo.msk.ru/news/693424-echo.html [Accesat la 10.05.2013]; http://www.marketingpower.com/_layouts/dictionary.aspx?dletter=b [Accesat la 12.04.2013]; http://www.lefigaro.fr/divers/2007/10/29/06-20071029ARTWWW00234-mentions-legales-etdroits.php [Accesat la 18.04.2013];

47.

http://ro.wikipedia.org/wiki/Le_Monde [Accesat la 06.05.2013].