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ALLRED, A., CHAKRABORTY G., "Can a Marketing Product Classification System Predict Dot.com Retail Success and Failure" Journal of Internet Commerce, Vol. 3(1), New York, 2004, p. 31- 46;
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ANHOLT, S., Branding places and nations n Brands and Branding , ed.II, The Economist, 2008, p. 207-216; BANNISTER, J.P., SAUNDERS, J.A., Consumers Attitudes Imports: The Measurement of National Stereotype Image, n European Journal of Marketing, Nr. 12, 1978, p. 562-570;
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BERNAYS, E. L. Public Relations. - Norman: X.L., 1952, 374 p; BOSQUE SENDRA, J., Estereotipos del lugar central, n Prcticas de geografa de la percepcin y de la actividad cotidiana, Oikos-Tau, Barcelona, 1992, p. 101-125;
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BOGNOUX, D., La fonction des mdias dans la dmocratie, n Cahiers Franais, nr. 338, mai-juin 2007, p. 3-7; COMAN, C., Comunicare de criz. Tehnici i strategii, Iai, Polirom, 2009, 229p; CARAMIDA, C., Brand & Branding. Identitate vizual, Vol. I, Bucureti, Brandmark, 2009, 61 p;
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COSTA, J., Imagen pblica. Una ingeniera social, Ed. Fundesco. Madrid. 1992, 307 p; CHICIUDEAN, I., HALIC B.A., Analiza imaginii organizaiilor SNSPA, Ed. Comunicare.ro, Bucureti, 2004, 132 p; CHICIUDEAN, I., TONE, V., Gestionarea crizelor de imagine, Bucureti, ed. Comunicare.ro, 2002, 195p. ;
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DANIELIAN, L. H., SHOEMAKER, P. J., Deviant acts, risky business, and U.S. interests: The newsworthiness of world events n Journalism Quarterly, 1991, Nr. 68, p. 781-795;
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DICHTL 221246;
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DINNIE, K., Place Branding: Overview of an Emerging Literature, n Place Branding, 2004, Vol 1, No 1, p. 106-110;
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GALTUNG, J., RUGE, H., The Structure of Foreign News. The Presentation of the Congo, Cuba and Cyprus Crises in Four Norwegian Newspapers , n Journal of peace research, Oslo,1965, Nr.2, p.64-91; GONA, A., Factorul mediatic n profilarea imaginii de ar a Republicii Moldova - tez de doctor n tiine politice; cond. t. MARIN C., Chiinu, 2009, 181 p;
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HAIG, M., Mari eecuri ale unor branduri renumite, Bucureti, Meteorpress , 2008, p. 16; HAINE, R., Reprezentri sociale i construirea imaginii publice, n Revista Transilvan de tiine Administrative, 2(11), 2004, p. 37- 45; HODOROJA, V., Mecanismul naional-statal al mass-media ca mijloc de promovare i formare a imagini politice a Republicii Moldova, n Moldoscopie, Nr.1 (XXXII), Chiinu, USM, 2006 p. 10-17;
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Image of nations: Coverage of foreign nations in the Korean media, n Conference PapersInternational Communication Association; 2003 Annual Meeting; San Diego, CA, 22 p; HAIG, M., Mari eecuri ale unor branduri renumite, Bucureti, Meteorpress , 2008, p. 16;
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KOTLER, Ph., HAIDER, D. H. REIN, I., Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations, New York, Free Press, 1993;
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Paperback,
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KUNCZIK, M., Images of nations and international public relations. Mahwah, 1997, NJ: Lawrence Erlbaum, p.7; LIPPMANN, W., Public Opinion, ed. Harcourt, New York, 1922, p. 26 32; LYON, D., Postmodernity, Alianza, Madrid, 2000, 192 p; MANHEIM, B.J., ALBRITTON, B.R., Changing national images: International Public Relations and Media Agenda Setting n The American Political Science Review, Vol. 78, No. 3., sept., Virginia, 1984, p. 641-657; MARIN, C., Comunicare instituional,(Studiu), Centrul Tehnologii Informaionale al FJC, Chiinu: USM, 1998, 180 p;
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MARTIN I. M., EROGLU, S., Measuring a Multi-Dimensional Construct: Country Image, Journal of Business Research, 28, 3, 1993, p. 191-210; MERRILL, C.J., Global Journalism. A survey of the worlds mass media. Longman Inc, New York and London, 1983, 374 p; MURRAY L.W., LI, Z., FU.S, Country and Product Images: The Perceptions of Consumers in the Peoples Republic of China, n Journal of International Consumer Marketing, 10:1 (1998); OLINS, W., Despre brand, Comunicare.ro, Bucureti, 2003, p. 16;
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POP, D., Mass-media i politica. Teorii, structuri, principii, ed. Institutul European, Iai, 2000, p.13-14;
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SHOEMAKER, P. J., REESE, S. D., Mediating the message: Theories of influences on mass media content (2nd ed.). New York: Longman, 1996; WUNENBURGER, J.J., Filozofia imaginilor, trad. Polirom, Iai, 2004, 128 p;
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