IO N

T
C ES
/ U
D E L I N
0 R O
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TO
>> PAGE 3 // 55 ARISTOCRATIS
BRANDING DESIGN MANUAL

ISSUE 01

BRANDING
DESIGN MANUAL
 ARISTOCRATIS
LOGO AND GUIDELINES
SECTION ZERO :

MULTUMIM PENTRU COLABORARE

CORPORATE DESIGN

DESPRE NOI
AND GUIDELINES

Pe plaiuri subcarpatice, intr-un loc in care s-au scris randuri de istorie, isi asteapta oaspetii linistita.
Pensiunea Aristocratis. O pensiune care atrage prin simplitatea si rafinamentul ei, prin oamenii primitori care
te intampina in pragul casei. O oaza de liniste care te desprinde de lumea agitata in care traiesti zi de zi,
Pensiunea Aristocratis te asteapta intr-o ambianta prietenenoasa si relaxanta.

Suntem primul complex turistic complet din Targu Neamt ce vine in intampinarea musafirilor cu servicii de 4
stele: cazare, restaurant, Spa si piscina descoperita.
BRANDING MATERIAL
ARISTOCRATIS

Francesco Capuano
Administrator
01/08/2016
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 4 // 55
01 / CORPORATE LOGO

01.1 / CORPORATE LOGO

RECOMMENDED FORMATS ARE:

The Aristocratis Masterbrand or Corporate Logo comprises two elements, the .eps | .ai | .png | .jpg | .tiff
logo symbol and logo type. The Logo Symbol is a powerful image evoking
the culture of design services - the connection between the strength of
communication and the different points that influence. ATTENTION:
Use of any stylized, animated,
It has a particular relationship with the Aristocratis name. The Logo Type has hand drawn or other versions of a
been carefully chosen for its modern and yet refined, highly legible style, inofficial logo is not permitted. This
which has been further enhanced by the use of upper case letters. The undermines the logo system and
typeface is Bitter Bold and it balance perfectly with the logo symbol. brand consistency. Please consult
with Aristocratis Trademark Licensing
The corporate logo is presented through the use of colour as well as shape if you have any questions or need
and form. The corporate colours are Burgundy and Grey. It is a fresh blend of further help.
colours chosen for their strong combination - modern - classic - timeless.

THE LOGOTYPE WITH BACKROUND

1 THE LOGO WITH DARK BACKROUND 2 THE LOGO WITH LIGHT BACKROUND

ARISTOCRATIS ARISTOCRATIS
>> PAGE 5 // 55 ARISTOCRATIS
BRANDING DESIGN MANUAL

ISSUE 01 CREATED FOR : RESPONSIBLE AGENCY :

ARISTOCRATIS BRANDING ARISTOCRATIS CORP. CREATORY

DESIGN MANUAL NEAMT WEB DEVELOPMENT
 01.2 / LOGO COMPONENTS

1 THE GENERAL LOGO

The main logo is the dark logo
LOGO AND GUIDELINES

used on white or colored back -

round. For darker backrounds
SECTION ONE :

you will find an alternative on

ARISTOCRATIS
the left page.

2 THE LOGO SYMBOL

CORPORATE DESIGN

Consists of a powerful A element

AND GUIDELINES

evoking the comfort and elegance

of our establishment.
BRANDING MATERIAL

3 THE LOGO TITLE

Carefully chosen for its modern
UNSPOOK

ARISTOCRATIS
and yet refined, highly legible
style, which has been further
enhanced by the use of upper
case letters in gray tone of the
chosen corporate color. The
font that is used here is Trajan
ARISTOCRATIS BRANDING DESIGN MANUAL

Pro.
>> PAGE 6 // 55

ISSUE 01

BRANDING
DESIGN MANUAL
01.2 / LOGO CONSTRUCTION

LOGO CONSTRUCTION

It is important to keep corporate marks clear of any phic element or message can be positioned in relation
other graphic elements. To regulate this, an exclusion to the mark.of the the symbol itself and our company
zone has been established around the corporate mark. name they have a fixed relationship that should never
This exclusion zone indicates the closest any other gra - be changed in any way.

1.1 x x x
x
= 1x 3x x
x
x x 1.1 x
x 1x

ARISTOCRATIS 1.4 x

01.3 / CLEARSPACE AND COMPUTATION

CLEARSPACE AND COMPUTATION

COMPUTATION DEFINITION
- -
To work out the clearspace Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact.
take the height of the logo and No graphic elements of any kind should invade this zone.
divide it in half. (Space = Height
/ 2).

CLEARSPACE
ARISTOCRATIS BRANDING DESIGN MANUAL

- 1/2 x 1/2 x
Full Logo

ARISTOCRATIS
>> PAGE 7 // 55

1/2 x 1/2 x
 01.2 / MANUAL LOGO

MANUAL LOGO CONSTRUCTION

It is important to keep corporate marks clear of any phic element or message can be positioned in relation
other graphic elements. To regulate this, an exclusion to the mark.of the the symbol itself and our company
zone has been established around the corporate mark. name they have a fixed relationship that should never
This exclusion zone indicates the closest any other gra - be changed in any way.

ARISTOCRATIS
PREVIOUS VERSIONS
ARISTOCRATIS BRANDING DESIGN MANUAL

FINAL LOGO
>> PAGE 8 // 55

ARISTOCRATIS
 01.2 / LOGO LOCKUPS

It is important to keep corporate marks clear of any graphic element or message can be positioned in relation
other graphic elements. To regulate this, an exclusion to the mark.of the the symbol itself and our company
zone has been established around the corporate mark. name they have a fixed relationship that should never
This exclusion zone indicates the closest any other be changed in any way.

HORIZONTAL LOGO VERTICAL LOGO

ARISTOCRATIS
ARISTOCRATIS

SYMBOL AS PART OF TEXT LOGO VERTICAL LOGO WITHOUT TAGLINE

RISTOCRATIS
ARISTOCRATIS

SEPARATION BETWEEN TEXT AND SYMBOL TEXT ON A ROUND PATH

OCRA
IST
TI
AR

S
SPA

PENSI
-

ARISTOCRATIS
UN
NT

E-
RESTAURA
ARISTOCRATIS BRANDING DESIGN MANUAL

BEST USE
Version 1 Version 2
>> PAGE 9 // 55

ARISTOCRATIS
ARISTOCRATIS
 01.2 / LOGO CONSTRUCTION

LOGO CONSTRUCTION

It is important to keep corporate marks clear of any phic element or message can be positioned in relation
other graphic elements. To regulate this, an exclusion to the mark.of the the symbol itself and our company
zone has been established around the corporate mark. name they have a fixed relationship that should never
This exclusion zone indicates the closest any other gra - be changed in any way.

ARISTOCRATIS
1.1 x
x
x
= 1x 2x 4x x
x
1.1 x x x

01.3 / CLEARSPACE AND COMPUTATION

CLEARSPACE AND COMPUTATION

COMPUTATION DEFINITION
- -
To work out the clearspace Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact.
take the height of the logo and No graphic elements of any kind should invade this zone.
divide it in half. (Space = Height
/ 2).

CLEARSPACE
ARISTOCRATIS BRANDING DESIGN MANUAL

- 1/2 x 1/2 x
Full Logo

ARISTOCRATIS
>> PAGE 10 // 55

1/2 x 1/2 x
01.3 / APPLICATION ON A BACKGROUND

ARISTOCRATIS ARISTOCRATIS

ARISTOCRATIS ARISTOCRATIS

LOGO AND GUIDELINES

SECTION ONE :
MINIMUM LOGO SIZES

CORPORATE DESIGN
FULL LOGO SIZES LOGO SYMBOL LOGO TYPO

AND GUIDELINES
Minimum Size: 49 mm x 11 mm Minimum Size: 9 mm x 6 mm Minimum Size: 35,75 mm x 3.5 mm

ARISTOCRATIS ARISTOCRATIS
49 mm 09 mm 37 mm

BRANDING MATERIAL
ARISTOCRATIS
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 11 // 55
 01.4 / DONT'S

TEXT EXAMPLE

1. 2. 3. 4.
ARISTOCRATIS

CR ATIS
STO
ARI
LOGO AND GUIDELINES
SECTION ONE :

5. 6. 7. 8.

ARISTOCRATIS ARISTOCRATIS ARISTOCRATIS

ARISTOCRATIS ARISTOCRATIS
ARISTOCRATIS ARISTOCRATIS ARISTOCRATIS

ARISTOCRATIS
Adobe Authorized Service Rep ARISTOCRATIS ARISTOCRATIS ARISTOCRATIS
CORPORATE DESIGN

9. 10.
AND GUIDELINES

ARISTOCRATIS

am TM

C O M M U N I C A T I O N S
BRANDING MATERIAL
ARISTOCRATIS

1 Do not move Aristocratis 5 Do not skew or attempt to make the 9 Do not use text right under the symbol
logo 3-dimensional in any way
ARISTOCRATIS BRANDING DESIGN MANUAL

2 Do not remove Aristocratis 6 Do not make a pattern or texture out of 10 Do not use a tag
the logo

3 Do not apply any effects except the 7 Do not alter the transparency of the
subtle gradient in the original logo logo
>> PAGE 12 // 55

4 Do not rotate logo 8 Do not recolor the logo

02 / CORPORATE TYPOGRAPHY

02.1 / THE PRIMARY FONT

proS
STO
THE PRIMARY FONT
EXPLANATION AND EXAMPLES
Typography plays an important role in communicating an overall tone and
quality. Careful use of typography reinforces our personality and ensures

R A
clarity and harmony in all Aristocratis logo. We have selected Trajan
Pro, which helps inject elegance into the entire Aristocratis logo,
as the primary and secondary corporate typefaces.

PRIMARY FONT
Trajan Pro

DESIGNER :
Carol Twombly
-

CLASSIFICATION : TRAJAN PRO REGULAR :

Open Type ARISTOCRATIS
-

THE FONT TRAJAN PRO BOLD :

The design is based on the letterforms of ARISTOCRATIS
capitalis monumentalis or Roman square
capitals, as used for the inscription at
the base of Trajan's Column from which the
typeface takes its name. Since the inscription
and its writing form manifests in only one case, FIGURES :
ARISTOCRATIS BRANDING DESIGN MANUAL

Trajan is an all-capitals typeface -

Instead, small caps are commonly used,

and a more complete set of glyphs contained SPECIAL CHARACTERS :
in Trajan Pro includes a lower case of small caps. -
>> PAGE 13 // 55
 T R A J/ 0 1 2 3 4 5 6
- DESIGN
CORPORATE TYPOGRAPHY
SECTION TWO:

W / . 0 1
CORPORATE DESIGN
AND GUIDELINES

A B C D E F G H I J K L M
n o p q r s t u v w x y z
BRANDING MATERIAL
ARISTOCRATIS

A B C D E F G H I J K L M
n o p q r s t u v w x y z

0 0 1 2 3 4 5 6 7 8 9
ARISTOCRATIS BRANDING DESIGN MANUAL

@
>> PAGE 14 // 55

ISSUE 01

BRANDING
DESIGN MANUAL
02.2
02.2 // SECONDARY
SECONDARY FONT
FONT

THE
THESECONDARY
SECONDARYFONT
FONT
EXPLANATION
EXPLANATIONAND
ANDEXAMPLES
EXAMPLES

AVIANO
AVIANOSERIF
SERIF A
ABBC
CDDE
E FF G
GHHII JJ K
K LL M
M SECONDARY
SECONDARYFONT
FONT
REGULAR
REGULAR: : AVIANO
AVIANOSERIF
SERIF
-- N
NOOP
PQQR
RSST
TUUV
VWWX
XYYZ
Z

aa b
b cc d
d ee ffg
ghh ii jj kk llm
m DESIGNER
DESIGNER: :
Sorkin
SorkinType
TypeCo
Co
n
noopp q
qrrss ttu
u vv w
w xx yy zz --

CLASSIFICATION
CLASSIFICATION: :

A
AVIANO
AVIANOSERIF
SERIF A
ABBC
CDDE
EFFG
GHH II JJ K
KLLM
M Serif
Serif
BOLD
BOLD: : --
-- N
NOOP
PQQR
RSST
TUUV
VWWX
XYYZ
Z

a
a b
b c
c d
d ee ff g
g h
h ii jj k
k ll m
m

n
n o
o pp q
q r
r ss tt u
u v
v w
w xx y
y z
z --

FIGURES
FIGURES: : 00 11 22 33 44 55 66 77 88 99 00 --
--

SPECIAL
SPECIALCHARACTERS
CHARACTERS: : ! ! $$ %
%&& // (( )) =
= ?? `` ;; : :
--


[[ ]] || {{ }}

@
@


ARISTOCRATIS BRANDING DESIGN MANUAL
ARISTOCRATIS BRANDING DESIGN MANUAL
// 55
15 // 55

ISSUE
ISSUE01
01
PAGE 15
>> PAGE

BRANDING
BRANDING
>>

DESIGN
DESIGNMANUAL
MANUAL
 02.2
02.2 //THIRD
THIRD OPTION FONT
OPTION FONT

THE
THETHIRD
THIRDOPTION
OPTION FONT
FONT
EXPLANATION
EXPLANATIONAND
AND EXAMPLES
EXAMPLES

LUCIDA
LUCIDASANS
SANS AA BB C
C D
D EE FF G H II JJ K
G H K LL M
M THIRDOPTION
THIRD OPTIONFONT
FONT
REGULAR
REGULAR: : LUCIDASANS
LUCIDA SANS
- - NN O
O PP Q
Q R
R SS T
T U V W
U V W XX YY ZZ

aa bb cc dd ee f g h i j kk ll m
m DESIGNERS: :
DESIGNERS
CharlesBigelow
Charles Bigelow and
and Kris
Kris Holmes
Holmes
nn oo pp qq rr s t u v w
w xx yy zz --

CLASSIFICATION: :
CLASSIFICATION

A
LUCIDA
LUCIDASANS
SANS AA BB C
C D
D E
E F G H I J K
K LL M
M Serif
Serif
BOLD: :
BOLD --
- - N O
N O PP Q
Q R
R S T U V W
W X
X Y
Y ZZ

aa bb cc d
d ee f g h i jj k
k ll m
m

nn oo pp q
q rr s t u v w
w xx yy zz - -

FIGURES: :
FIGURES 00 11 22 3
3 4
4 5
5 6
6 7
7 88 99 00 - -

- -

SPECIALCHARACTERS
SPECIAL CHARACTERS : : !! $
$ %
% &
& // (( )) =
= ?? `` ;; ::
- -

[[ ]] || {{ }}

@
@




ARISTOCRATIS BRANDING DESIGN MANUAL
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 16 // 55
>> PAGE 16 // 55

ISSUE 01
ISSUE 01

BRANDING
BRANDING
DESIGN MANUAL
DESIGN MANUAL
 AA
BB
NN
aa
CC
OO
P
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A
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bb
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a o p
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b p q
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W
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KK
ZZ
ll

XX
kk
xx
AB LL

ll
YY
mm
yy

yy
ZZ
xx MM
zz

zz
mm

ISSUE 01

DESIGN MANUAL
BRANDING
ISSUE 01

DESIGN MANUAL
BRANDING
ARISTOCRATIS BRANDING DESIGN MANUAL ARISTOCRATIS CORPORATE DESIGN SECTION TWO:
ARISTOCRATIS BRANDING DESIGN MANUAL ARISTOCRATIS CORPORATE DESIGN SECTION TWO:
>> PAGE 17 // 55 BRANDING MATERIAL AND GUIDELINES CORPORATE TYPOGRAPHY
>> PAGE 17 // 55 BRANDING MATERIAL AND GUIDELINES CORPORATE TYPOGRAPHY
 02.3 / TYPOGRAPHY AND TEXT HIERARCHY

Typographic hierarchy is
another form of visual
hierarchy, a sub-hierarchy
per se in an overall design
project. Typographic hie -

01//
rarchy presents lettering
so that the most import - CONTEXT TEXT CAPTION TEXT :
ant words are displayed AND INNER HEADLINES -
with the most impact so
users can scan text for key -
information. Typographic
hierarchy creates contrast
between elements. There COPY TEXT :
are a variety of ways you -
can create a sense of
hierarchy. Here are some
of the most common
techniques for Comma,
layouts. SUBLINES SECTIONS :
-

02//
CONTEXT TEXT HEADLINE 01 :
AND INNER HEADLINES -

03//
HEADLINES AND HEADLINE 02 :
TYPOBREAKS -

-
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 18 // 55

ISSUE 01

BRANDING
DESIGN MANUAL
02.4 / TYPOGRAPHIC EXAMPLES

CORPORATE TYPOGRAPHY
ARISTOCRATIS Captions
-
Trajan Pro

SECTION TWO:
6.5 pt Type / 12 pt Leading

ARISTOCRATIS Copy text

-
Trajan Pro
9 pt Type / 12 pt Leading

CORPORATE DESIGN
ARISTOCRATIS HEADLINE

AND GUIDELINES
-
Trajan Pro - Capital Letters
14 pt Type / 18 pt Leading

ARISTOCRATIS
-
Trajan Pro - Capital Letters

BRANDING MATERIAL
22 pt Type / 22 pt Leading
ARISTOCRATIS

ARISTOCRATIS
-
Trajan Pro - Capital Letters
ARISTOCRATIS BRANDING DESIGN MANUAL

35 pt Type / 35 pt Leading
>> PAGE 19 // 55

ISSUE 01

BRANDING
DESIGN MANUAL
 03 / CORPORATE COLOR
SYSTEM

03.1 /
THE PRIMARY COLOR SYSTEM AND
COLOR CODES
Color plays an important role in the Comma, corporate identity program. The colors
below are recommendations for various media. A palette of primary colors has been
developed, which comprise the One Voice color scheme. Consistent use of these
colors will contribute to the cohesive and harmonious look of the Comma, brand
identity across all relevant media. Check with your designer or printer when using the
corporate colors that they will be always be consistent.

EXPLANATION: PRIMARY COLOR

The Comma, Company has three BURGUNDY
Full color
official colors: Yellow, Black and
Gray. These colors have become
a recognizable identifier for the
company. COLOR CODES
100 % 50 % 20 %
CMYK : C27.79 M93.46 Y85.91 K27.46
Pantone : 7623C
HKS : 02K
RGB : R144 G043 B042
Brown Gradient Web : #932B2A

USAGE: SECONDARY COLOR

Use them as the dominant color LIGHT BURGUNDY
Full color
palette for all internal and
external visual presentations of
ARISTOCRATIS BRANDING DESIGN MANUAL

the company.
COLOR CODES
100 % 50 % 20 % CMYK : C0.17 M014 Y015 K010
Pantone : 7611C
HKS : 02K
RGB : R229 G203 B191
Grey Gradient
>> PAGE 20 // 55

Web : #E8CCC0
03.2 / THE SECONDARY COLOR SYSTEM
AND COLOR CODES

EXPLANATION

The Secondary colors are complementary to our official colors, but are not USAGE:
recognizable identifiers for Comma, company. Secondary colors should be Us e t h e m t o a cce n t a n d s upp o r t t h e pr i ma r y
used sparingly, that is, in less than 10 percent of the palette in one piece. color palette.

CORPORATE COLOR SYSTEM

60 % 40 % 20 % 60 % 40 % 20 %

SECTION THREE:
COLOR CODES COLOR CODES
CMYK : C54.51 M67.45 CMYK : C21.57 M15.29
Y62.35 K49.8 Y15.29 K000
Pantone : 7617C Pantone : 7450C
HKS : 02K HKS : 02K
RGB : R79 G58 B57 RGB : R199 G202 B204
Web : #000000 Web : #000000

CORPORATE DESIGN
AND GUIDELINES
60 % 40 % 20 % 60 % 40 % 20 %

BRANDING MATERIAL
COLOR CODES COLOR CODES
CMYK : C7.92 M19.96 CMYK : C25 M000
ARISTOCRATIS

Y20.4 K000 Y45 K000

Pantone : 182C Pantone : 297C

HKS : 02K HKS : 02K
RGB : R232 G204 B193 RGB : R195 G223 B164
Web : #000000 Web : #000000
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 21 // 55

ISSUE 01

BRANDING
DESIGN MANUAL
ARI
STO
CRA
TIS

ER E
N T
/

Y
A 4
IO R
0
AT PO
LE T
ST R

BU ERHT
CO

N T E S I N E A
T E N V E S D
N E
F L Y LO C A R S
CO E P
DO R E S D
RES C FO
TAB AURALDER
T
LE NT M
TEN EN
ISSUE 01 CREATED FOR : RESPONSIBLE AGENCY :
T
ARISTOCRATIS BRANDING ARISTOCRATIS CREATORY
DESIGN MANUAL NEAMT WEB DEVELOPMENT
 Y

RDD
SS

ISSUE 01

DESIGN MANUAL
BRANDING
ISSUE 01

DESIGN MANUAL
BRANDING
ARISTOCRATIS BRANDING DESIGN MANUAL ARISTOCRATIS CORPORATE DESIGN SECTION FOUR:
ARISTOCRATIS BRANDING DESIGN MANUAL ARISTOCRATIS CORPORATE DESIGN SECTION FOUR:
>> PAGE 23 // 55 BRANDING MATERIAL AND GUIDELINES CORPORATE STATIONERY
>> PAGE 23 // 55 BRANDING MATERIAL AND GUIDELINES CORPORATE STATIONERY
 04.1 /
THE COMPANY
LETTERHEAD

EXPLANATION:
This shows the approved lay -
outs with the primary elements
of the Comma, stationery sys -
tem for the front- and backside
of the letterheads.

USAGE:
The letterhead will be used
for all official communication
that is going out of Comma,
company.

PARAMETER: DIMENSIONS WEIGHT PRINT

ARISTOCRATIS BRANDING DESIGN MANUAL

297 x 210 mm 120g/m Uncoated CMYK

DIN A4 white
>> PAGE 24 // 55
 LETTERHEAD

ARISTOCRATIS
THE BACKSIDE OF THE COMPANY

ISSUE 01

DESIGN MANUAL
BRANDING
ARISTOCRATIS BRANDING DESIGN MANUAL ARISTOCRATIS CORPORATE DESIGN SECTION FOUR:
>> PAGE 25 // 55 BRANDING MATERIAL AND GUIDELINES CORPORATE STATIONERY
 04.2 / THE COMPANY BUSINESS CARDS

EXPLANATION:
This shows the approved lay -
outs with the primary elements
of the Comma, stationery
system for business cards.

BACKSIDE: FRONTSIDE:

PARAMETER: DIMENSIONS WEIGHT PRINT

85 x 55 mm 400g/m Uncoated CMYK
Business Cards Standard white
ARISTOCRATIS BRANDING DESIGN MANUAL

-
>> PAGE 26 // 55
04.3 / THE COMPANY ENVELOPES

EXPLANATION:
This shows the approved lay -
outs with the primary elements
of the Comma, stationery
system for envelopes.

CORPORATE STATIONERY
SECTION FOUR:
ARISTOCRATIS

Mr. Edward Simmons

Troublemaker Company

Main Avenue, 5th Northwest

Los Ang eles
United States

CORPORATE DESIGN
AND GUIDELINES
BRANDING MATERIAL
ARISTOCRATIS
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 27 // 55

ISSUE 01

BRANDING
DESIGN MANUAL
 04.3 / THE COMPANY FLYERS

EXPLANATION:
This shows the approved lay -
outs with the primary elements
of the Aristocratis stationery
system for flyers.
CORPORATE STATIONERY
SECTION FOUR:
CORPORATE DESIGN
AND GUIDELINES
BRANDING MATERIAL
ARISTOCRATIS
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 28 // 55

ISSUE 01

BRANDING
DESIGN MANUAL
04.3 / THE RESTAURANT MENU

EXPLANATION:
This shows the approved lay -
outs with the primary elements
of the Aristocratis stationery
system for restaurant menu.

CORPORATE STATIONERY
SECTION FOUR:
CORPORATE DESIGN
AND GUIDELINES
BRANDING MATERIAL
ARISTOCRATIS
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 29 // 55

ISSUE 01

BRANDING
DESIGN MANUAL
 04.3 / THE RESTAURANT TABLE TENT

EXPLANATION:
This shows the approved lay -
outs with the primary elements
of the Aristocratis stationery
system for table tent.
CORPORATE STATIONERY
SECTION FOUR:
CORPORATE DESIGN
AND GUIDELINES
BRANDING MATERIAL
ARISTOCRATIS
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 30 // 55

ISSUE 01

BRANDING
DESIGN MANUAL
04.3 / LARGE SIZE BILLBOARD

EXPLANATION:
This shows the approved lay -
outs with the primary elements
of the Aristocratis system for the billboard.

CORPORATE STATIONERY
SECTION FOUR:
CORPORATE DESIGN
AND GUIDELINES
BRANDING MATERIAL
ARISTOCRATIS
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 31 // 55

ISSUE 01

BRANDING
DESIGN MANUAL
 04.3 / THE COMPANY DOCUMENT FOLDER

EXPLANATION:
This shows the approved lay -
outs with the primary elements
of the Aristocratis stationery
system for document folder.
CORPORATE STATIONERY
SECTION FOUR:
CORPORATE DESIGN
AND GUIDELINES
BRANDING MATERIAL
ARISTOCRATIS
ARISTOCRATIS BRANDING DESIGN MANUAL
>> PAGE 32 // 55

ISSUE 01

BRANDING
DESIGN MANUAL
 04.4 / THE LOGO PLACEMENT

ARISTOCRATIS
EXPLANATION:
To place the Comma,
logo in the correct way
please use one of the
approved styles that
are shown on the right.
To place the Comma,
logo in other ways is not
allowed.

DIMENSIONS
297 x 210 mm
DIN A4

ARISTOCRATIS BRANDING DESIGN MANUAL

ISSUE 01 CREATED FOR : RESPONSIBLE AGENCY :

>> PAGE 33 // 55

ARISTOCRATIS BRANDING ARISTOCRATIS CREATORY

DESIGN MANUAL NEAMT WEB DEVELOPMENT
 ARISTOCRATIS BRANDING DESIGN MANUAL ARISTOCRATIS CORPORATE DESIGN SECTION FOUR:
>> PAGE 34 // 55 BRANDING MATERIAL AND GUIDELINES CORPORATE STATIONERY

ARISTOCRATIS
THE LOGO PLACEMENT

ARISTOCRATIS

ARISTOCRATIS
ARISTOCRATIS

ISSUE 01

DESIGN MANUAL
BRANDING
 1
S D
/
I
EM R
5
G
0
ST T
S Y IN
PR

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ARISTOCRATIS BRANDING DESIGN MANUAL

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DESIGN MANUAL NEAMT WEB DEVELOPMENT
DESIGN MANUAL NEAMT WEB DEVELOPMENT
 THE GRID SYSTEM OF ARISTOCRATIS

A4 VERTICAL GRID SYSTEM EXAMPLES

EXPLANATION:
In graphic design, a grid is a structure made up of a series of inter -
secting straight (vertical, horizontal, and angular) or curved guide
lines used to structure content. The grid serves as an armature on
which a designer can organize graphic elements (images, glyphs,
paragraphs) in a rational, easy to absorb manner. A grid can be
used to organize graphic elements in relation to a page, to other
graphic elements on the page, or relation to other parts of the
GRID SYSTEMS
SECTION FIVE:

same graphic element or shape.

CORPORATE DESIGN
AND GUIDELINES

A4 VERTICAL GRID SYSTEM EXAMPLES

BRANDING MATERIAL
ARISTOCRATIS
ARISTOCRATIS BRANDING DESIGN MANUAL
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DESIGN MANUAL
05.2 / GRID SYSTEM HORIZONTAL SCREENS

GRID SYSTEM EXAMPLES

HORIZONTAL SCREEN

EXPLANATION:
This shows an approved layout
with a typography grid for a
16:9 Screen of Aristocratis. This will
be used for Company presenta -
tions in Powerpoint or Keynote.

ARISTOCRATIS

ARISTOCRATIS BRANDING DESIGN MANUAL

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 ARISTOCRATIS BRANDING DESIGN MANUAL ARISTOCRATIS CORPORATE DESIGN SECTION FIVE:
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TABLET VERTICAL
GRID SYSTEM EXAMPLE

EXAMPLE: TABLET
05.3 / GRID SYSTEM VERTICAL TABLETS

ISSUE 01

DESIGN MANUAL
BRANDING
 EXAMPLE
FACEBOOK COVER
05.3 / GRID SYSTEM

EXAMPLE
EMAIL SIGNATURE

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DESIGN MANUAL
BRANDING
ARISTOCRATIS BRANDING DESIGN MANUAL ARISTOCRATIS CORPORATE DESIGN SECTION FIVE:
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EXAMPLE
NEWSLETTER
05.3 / GRID SYSTEM

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DESIGN MANUAL NEAMT WEB DEVELOPMENT
 ISSUE 01

BRANDING
DESIGN MANUAL
06.1 / EXAMPLES OF COLORED COMPANY
IMAGES

EXPLANATION:
Corporate Images are responsible to transfer the values of Aristocratis to our customers or our potential customers. It is a
composite psychological impression that continually changes with the firms circumstances, media coverage, performance,
pronouncements, etc. Aristocratis use various corporate advertising techniques to enhance their public image in order to improve
their desirability as a supplier, employer, customer, borrower, partner, etc.

EXAMPLES FOR
ARISTOCRATIS
IMAGE SYSTEM

REQUIREMENTS:
- desaturate colours
- high contrast
- sharp images
- minimalistic look
- modern and businesslike

ARISTOCRATIS BRANDING DESIGN MANUAL

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DESIGN MANUAL NEAMT WEB DEVELOPMENT
 06.2 / EXAMPLES OF BLACK AND WHITE
IMAGES

EXAMPLES FOR
COMMA, CORPORATE
IMAGE SYSTEM

REQUIREMENTS:
- black and white colours
- high contrast
IMAGES AND BLENDING MODE

- sharp images
- minimalistic look
- modern and businesslike
SECTION SIX:
CORPORATE DESIGN
AND GUIDELINES
BRANDING MATERIAL
ARISTOCRATIS
ARISTOCRATIS BRANDING DESIGN MANUAL
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06.3 / BLENDING MODES FOR IMAGES

EXPLANATION:
Image effects and blending modes raise the concision and the recognizability of a brand.
Also they are able to divide content and other graphical elements that are used in layouts. In
the same way the support statement of the used images and raise application possibilities.

EXAMPLES FOR
ARISTOCRATIS BLENDING MODES

ARISTOCRATIS
HOW TO:
1) use it in black and white images colours

2) use a placeholder with a yellow back

3) adjust the layer style to multiplicate

ARISTOCRATIS

ARISTOCRATIS BRANDING DESIGN MANUAL

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ICO

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DESIGN MANUAL NEAMT WEB DEVELOPMENT
 P Y
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 07.1 / ICONOGRAPHY

EXPLANATION:
An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through
the content in a easier way. The icon itself is a small picture or symbol serving as a quick, intuitive
representation of a software tool, function or a data file.

ICON PARAMETER 100 % 75 % 50 % 25 %

- Minimum: 26 px x 26 px
- minimum stroke size: 0.5 pt
- upscale only proportional
- Only 100 % color

ICON WITHOUT A
BACKROUND

- Minimum: 26 px x 26 px
- minimum stroke size: 0.5 pt
- upscale only proportional

ICON WITH BACKROUND

- Minimum: 26 px x 26 px
ARISTOCRATIS BRANDING DESIGN MANUAL

- minimum stroke size: 0.5 pt

- upscale only proportional
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07.2 / 40 ICONS - THE ESSENTIAL VECTOR KIT

40 ESSENTIAL ICONS:
The following icons are the base of the icon development for your company. You can use these icon to
sketch topics or important issues quickly.

CORPORATE ICONOGRAPHY
SECTION SEVEN:
CORPORATE DESIGN
AND GUIDELINES
BRANDING MATERIAL
ARISTOCRATIS
ARISTOCRATIS BRANDING DESIGN MANUAL
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DESIGN MANUAL NEAMT WEB DEVELOPMENT