UniversitateaPOLITEHNICAdinBucureti/UniversityPOLITEHNICAofBucharest

FacultateadeIngineriaiManagementulSistemelorTehnologice/
FacultyofEngineeringandManagementofTechnologicalSystems
Programuldestudii:INGINERIAMANAGERIALASISTEMELORTEHNICE
StudyProgramme:MANAGERIALENGINEERINGOFTECHNOLOGICALSYSTEMS
Domeniul:INGINERIEIMANAGEMENT/StudyField:ENGINEERINGANDMANAGEMENT
Formadenvmnt:MASTER/Formofstudy:MASTERDEGREE

FIADISCIPLINEI/SYLLABUS

I.
Denumireadisciplinei/ Coduldisciplinei/ Sem./ Nr.credite/
Coursetitle Coursecode Semester ECTS
MANAGEMENTUL STRATEGIC SI DE RISC AL 2 4
COMPANIILOR INOVATIVE/ UPB.06.03.O.17-03
STRATEGIC AND RISK MANAGEMENT OF THE
INNOVATIVE COMPANIES

II.
Structuradisciplinei/ Curs/ Laborator/ Proiect/ Totalore/
Seminar
Coursestructure Lecture Laboratory Project Totalhours
Numrorepesptmn/
2 1 3
Numberofhoursperweek
Numrorepesemestru/
28 14 42
Numberofhourspersemester
III.
Categoriaformativadisciplinei/ Fundamental/ Dindomeniu/ Despecialitate/ Complementar/
Coursetype Fundamental OfDomain OfSpecialty Complementary
X
IV.
Statutdisciplin/ Obligatorie/ Opional/ Facultativ/
Coursestatus Compulsory Optional Elective
X
V.
Obligatorii(condiionate)/

Disciplineanterioare/ Compulsory(conditioned)
Previouscourses Recomandate/

Recommended
VI.
Titulardisciplin/ Curs/ Seminar Laborator/ Proiect
Lecturer Course Laboratory /
Project
Numeleiprenumele/ Prof.dr./ProfessorPhD. Prof.dr./ProfessorPhD.
Nameandsurname DanielGHICULESCU DanielGHICULESCU
Instituia/Institution UniversitateaPOLITEHNICA UniversitateaPOLITEHNICA
dinBucureti/University dinBucureti/University
POLITEHNICAofBucharest POLITEHNICAofBucharest
Departament/Department DepartamentuldeTeoria DepartamentuldeTeoria
MecanismeloriaRoboilor MecanismeloriaRoboilor
Titlultiinific/Scientifictitle Dr./PhD Dr./PhD
Graduldidactic/ Profesor/Professor Profesor/Professor
Academicdegree
ncadrarea(normadebaz/ Asociat/Associate Asociat/Associate
asociat)/
Framing(basejob/
associate)
Vrsta/Age 53 53
VII.

Obiectiveledisciplinei
Courseobjectives
Curs/Course nelegerea procesului de management strategic i influena acestuia asupra obinerii avantajului
competitiv durabil / Understanding of strategic management process and its influence on sustainable
competitiveadvantage;
nelegereacomponentelorstrategiei/Understandingofstrategycomponents;
nelegerea conceptului de politic organizaional i orientrilor principale n relaia cu strategia /
Understandingoforganizationalpolicystrategyandmainorientationsinrelationwithstrategy;
nelegereaprocesuluidepreviziunestrategic,ametodelordeprognoziacapacitiiacestorade
reducerea riscului organizaional / Understanding of strategic forecast process, forecast methods and
theircapacitytoreduceorganizationalrisk;
nelegerea analizei mediului extern i influenei acesteia asupra reducerii riscului organizaional /
Understandingofexternalmediumanalysisanditsinfluenceonorganizationalriskdecrease;
nelegerea analizei mediului intern i metodelor specifice n contextul procesului de management
strategic / Understanding of internal medium analysis and specific methods in context of strategic
managementprocess;
nelegereaconinuluidiverselortipuridestrategiiicondiiilordeaplicareaacestora/Understanding
ofvariousstrategiestypescontentandconditionsoftheirapplication;
nelegerea importanei strategiilor de inovare i efectului de sinergie obinut prin combinarea cu
celelalte tipuri de strategii / Understanding of innovation strategies importance and synergy efffect
obtainedthroughcombinationwithotherstrategiestypes;
nelegereacompetenelordeesenacompaniilorinovativencadruleconomieiactualebazatepe
cunoatere / Understanding of essence competencies of innovative companies in the frame of actual
knowledgebasedeconomy.
Aplicaii/ Aplicarea principiilor fundamentale ale managementului strategic / Application of fundamental
Applications principlesofstrategicmanagement;
Formularea componentelor strategiei pentru o companie inovativ / Formulation of strategy
componentsforaninnovativecompany;
Aplicarea principiilor planificrii strategice i metodelor de prognoz / Application of strategic
planningprinciplesandforecastmethods;
Aplicareametodelordeanalizamediuluiexterncompetiional/Applicationofanalysismethodsof
externalcompetitivemedium;
Aplicareametodelordeanalizintern/Applicationofinternalanalysismethods;
Utilizarea Matricei Clientului i Productorului i metodei de sintez, Cubul Riscului de ctre
companiile innovative / Using of Customer and producer Matrix and synthesis method, Risk Cube by
innovativecompanies.
VIII.
Competenespecificedisciplinei
Coursespecificcompetencies
Proiectareaidezvoltareasustenabilpetermenlungasistemelordemanagementcomplexeiinovativencondiiide
eficien economic / Desigh and sustainable development on long term and complex and innovative management
systemsunderconditionsofeconomicefficiency;
Gestionareaafacerilorlanivelulexigeneloractualealedinamiciimediuluidepiaconcurenial,ncontextecomplexe
i imprevizibile, care impun reducerea riscului n economia actual bazat pe cunoatere / Bussines administration at
actual level requirements of competitive market medium dynamics, in complex and unpredictible situations, which
imposeriskdecreaseinactualknowledgebasedsociety;
Leadershipiinovarencercetareadezvoltareasistemelordemanagementtehnologic/Leadershipandinnovationin
researchdevelopmentoftechnologicalsystemsmanagement;
Rezolvarea unor probleme complexe prin integrarea i implementarea ingineriei sistemelor, ingineriei calitii,
ingineriei valorii i logisticii industriale / Solving some complex problems through integration and implementation of
systems,quality,valueengineeringandindustriallogistics.



 IX.
Nr.ore/
CONINUTULDISCIPLINEI/COURSECONTENT
spt.nr.
IX.1.Curs(capitole/subcapitole)/Course(chapers/subchapers)
Conceptul de strategie i management strategic. Modelul procesului de management strategic.
Modele de gndire inovative i relaia cu strategia. Principiile fundamentale ale managementului
1. strategic./Conceptofstrategyandstrategicmanagement.Modelofstrategicprocessmanagement. 2
Innovative thinking models and relation with strategy. Fundamental principles of strategic
management.
Componentele strategiei. Avantajul competitive durabil i relaia cu inovarea. Viziunea. Misiunea.
Obiectiveleorganizaiei.Resurselestrategice.Opiunilestrategice.Determinaniiopiunilorstrategice./
2. Strategycomponents.Sustainablecompetitiveadvantageandrelationwithinnovation.Vision.Mission.
4
Organizationalobjectives.Strategicresources.Strategicoptions.Determinantsofstrategicoptions.
Conceptuldepoliticorganizaionalirelaiacustrategia.Orientriprincipalenpoliticaorganizaiei
i compatibilitatea cu managementul strategic. Principiile fundamentale ale planificrii strategice. /
3. Conceptoforganizationalpolicyandrelationwithstrategy.Mainorientationsinorganizationalpolicy
2
andcompatibilitywithstrategicmanagement.Fundamentalprinciplesofstrategicplanning.
Procesul de previziune strategic i reducerea riscului. Factori de influen asupra preciziei
prognozelor i reducerii riscului. Metode de prognoz i reducerea riscului. Prognoza ciclurilor
economice.Diagramedecorelaie.Metodedeestimareatrendului.MetodaDelphi.Brainstorming.
Metodaarboreluidepertinen.Metodaanalizeideconinut.MetodaAMDEC(FMEA)./Processof
4. strategic forecast and risk decrease. Factors of influence on forecast precision and risk reduction.
6
Methodsofforecastandriskreduction.Economiccyclesforecast.Correlationdiagrams.Methodsfor
trend estimation. Delphi method. Brainstorming. Relevance tree method. Content analysis method.
FailureModeandEffectsAnalysismethodFMEA(AMDEC).
Analiza mediului extern. Principiile analizei i influena factorilor mediului extern asupra reducerii
riscului. Structura mediului extern. Mediul extern general. Mediul extern competiional Modelul
5. celorcincifore.Grupurilestrategice./Externalmediumanalysis.Principlesofanalysisandinfluence 2
ofexternalmediumfactorsonriskdecrease.Generalexternalmedium.Competitiveexternalmedium
FiveForcesModel.Strategicgroups.
Analizamediuluiintern.Metodedeanaliz.Analizalanuluivaloric.AnalizaSWOT.Matriceamixului
produse pia. Matricea General Electric. Noua matrice SWOT i cu orizonturi de timp diferite.
Metode de analiz a portofoliului de afaceri. Metoda Boston Consulting Group. Metoda Arthur D.
6. Little.MetodaMcKinsey./Internalmediumanalysis.Analysismethods.Chainvalueanalysis.SWOT 6
analysis. Matrix of products market mix. General Electric matrix. New SWOT matrix and different
time horizons. Methods of business portfolio analysis. Boston Consulting Group method. Arthur D.
Littlemethod.McKinseymethod.
Tipuridestrategii.Strategiideinovareiobinereasinergieiprinasocierecualtetipuridestrategii.
Strategiideeficien.Strategiidecalitate.Strategiidebusiness.Strategialideruluidecost.Strategia
diferenierii.Strategiidefocalizare.Strategiidecompetiie.Strategiinindustriifragmentate.Strategii
n industrii embrionare i n dezvoltare. Strategii n industrii mature. Strategii n industrii aflate n
7. declin. / Strategies types. Innovation strategies and synergy achievement through association with 2
other strategies types. Efficiency strategies. Quality strategies. Business strategies. Cost leader
strategy. Differentiation strategy. Focalization strategies. Competition strategies. Strategies in
fragmented industries. Strategies in launching and development industries. Strategies in mature
industries.Strategiesindeclineindustries.
Competene de esen ale companiilor inovative n economia bazat pe cunoatere. Matricea
clientuluiclasicicuorizonturidetimpdiferite.Matriceaproductorului.Competenedeoperarei
sistem. Competene de reducerea costurilor. Cubul riscului. Competenele de inovare i influena
acestoraasupracompetenelordeesen.Competeneledistinctiveirelaiacuavantajulcompetitiv
8. durabil.Elementedemanagementulcunotinelor./Essencecompetenciesofinnovativecompanies 4
andknowledgebasedeconomy.ClassicCustomermatrixandwithdifferenttimehorizons.Producer
matrix. Operation and system competencies. Cost decrease competencies. Risk Cube. Innovation
competencies and their influence on essence competencies. Distinctive competencies and relation
withsustainablecompetitiveadvantage.Elementsofknowledgemanagement.
Totalorecurs/Totalcoursehours 28
IX.2.Seminar/Seminar
Studii de caz privind aplicarea principiilor managementului strategic/ Case studies concerning
1 2
applicationofstrategicmanagementprinciples
 Formularea componentelor strategiei n cazul companiilor inovative / Formulation of strategy
2 2
componentsincaseofinnovativecompanies
Aplicareametodelordepreviziunestrategicidereducereariscului/Applicationofstrategic
3 2
forecastmethodsandriskdecrease
Aplicarea modelului celor Cinci Fore pentru analiza mediului extern / Application of Five Forces
4 2
Modelforexternalenvironmentanalysis
Aplicarea metodelor de analiz intern. Analiza lanului valoric i SWOT. / Application of internal
5 2
analysismethods.AnalysisofchainvalueandSWOT.
Aplicareametodelordeanalizintern.NouametodSWOTimetodedeanalizaleportofoliuluide
6 afaceri /Application of internal environment analysis. New SWOT method and analysis methods of 2
businessportfolio.
Aplicarea Matricei Clientului, Productorului i Cubului Riscului pentru obinerea avantajului
7 competitiv durabil de ctre companiile innovative / Application of Customer and Producer Matrix, 2
andRiskCubeforachievingSustainableCompetitiveAdvantage
Totalhoursseminar 14
X.
REPEREMETODOLOGICE(moduldeprezentare,materiale,etc.)/
BENCHMARKING(presentationprocedure,materialsetc.)
Formedeactivitate/ Metodedidacticefolosite/Teachingmethods
Typesofactivity
Predareacursurilorcuutilizareacalculatoruluiportabilavideoproiectoruluiiatablei.
Studeniiprimescmaterialelenformatelectronicitiprit.
Curs/Course
Teachingcoursesusinglaptop,videoprojector,andonblackboard.
Studentsreceiveelectronicandprintedmaterials.
Studeniiprimescmaterialelenformatelectronicitiprit./Studentsreceiveelectronicand
Seminar/Seminar printedmaterials.
XI.
Evaluare/Evaluation
%dinnota
Formedeactivitate/ final/
Formadeevaluare/Evaluationtype
Typesofactivity %ofthe
finalgrade
Cunotinepentrunota5:minim15pobinute
Lucraresemestrial/ Cunotinepentrunota10:30pobinute
30
Semesterverificationpaper Knowledgeformark5:minimum15pobtained
Knowledgeformark10:30pobtained
Temedecas/Homeworks 4temedecasacate10pfiecare/4homeworkwith10peach 40
Examinareincadrul
sedintelordeseminar/ Participarealaactivitiledinseminarii/Participationtoseminars
activities
10
Examinationinseminar
sessions
Lucraredesinteziprezentareoral/Synthesispaperandoral
Finalexamination presentation
20

XII.
Bibliografie/References
[1]Drucker,Peter,Managementulstrategic,EdituraTEORA,2001.
[2]Ghiculescu,D.,Vulturescu,V.,Managementstrategicpentruorganizaiiinovative,EdituraPrintech,240p.,ISBN9736529754,
Bucureti,2015.
[3]Ghiculescu,D.,Managementstrategic,ISBN9789737188007,EdituraPrintech,2007.
[4]Ghiculescu,D.,Marinescu,N.I.,Instrumentemanagerialepentruimplementareamicroinanotehnologiilor,ISBN9786065216,
EdituraPrintech,2008.
[5]Marinescu,R.D,Marinescu,N.I,Purcrea,A,Dnlache,F,Ghiculescu,D.,Managementnmicroinanotehnologii,Editura
Printech,ISBN9737183460,Bucureti,2005.
[6]Porter,Michael,Avantajulcompetitiv,EdituraTEORA,2003.




XIII.
Estimaitimpultotal(orepesemestru)alactivitilordestudiuindividualpretinsestudentului
(completaicuzeroactivitilecarenusuntcerute)/
Estimatethetotaltime(hourspersemester)ofindividuallearningactivitiesclaimedforastudent
(fillinzeroforactivitiesnotrequired)
1.Descifrareaistudiulnotielordecurs/ 2 8.Pregtireprezentriorale/ 1
Decipheringlecturenotesandstudy
Preparationoforalpresentations
2.Studiudupmanual,suportdecurs/ 4 9.Pregtireexaminarefinal/ 2
Coursesupport(book)study
Preparationoffinalexamination
3.Studiulbibliografieiminimaleindicate/ 4 10.Consultaii/ 1
Studyofminimalreferencesindicated
Counseling
4.Documentaresuplimentarnbibliotec/ 2 11.Documentarepeteren/ 1
Additionaldocumentationinlibrary
Fielddocumentation
5.ActivitatespecificdepregtireSEMINAR 2 1
12.DocumentarepeINTERNET/
TrainingspecificactivitySEMINAR
DocumentationonINTERNET
6.Realizareteme,referate,eseuri,traducerietc./ 4 13.Alteactiviti....../ 0
Homework,essays,translationsetc.
Otheractivities
7.Pregtirelucraredecontrol/ 4 14.Alteactiviti....../ 0
Preparationoftestpapers
Otheractivities
TOTALorestudiuindividual(pesemestru)=28
TOTALnumberofhoursforindividuallearning
activities(persemester)=28


Data/Date:1.10.2016
Directordedepartament/HeadofDepartment Titularcurs/Lecturer,
Graddidactic,Prenume,Nume Graddidactic,Prenume,Nume
Professionaldegree,Surname,Name Professionaldegree,Surname,Name

Prof.dr./ProfessorPhD.ConstantinOCNRESCUProf.dr./ProfessorPhD.DanielGHICULESCU